Compared with Tottenham's difficult 0-0 victory over West Bromvic, Manchester United concentrated their forces in the league. Ferguson has now clearly given up the Champions League, and the league is Manchester United's next focus of competition.

Because of this, Manchester United established a victory against Middlesbrough early on away games with a net-clear 0.

In the middle of the week, the second leg of the Champions League semi-finals was played at the White Hart Lane Stadium. Tottenham Hotspur, who played with a half-main and half-substitute rotation lineup, finally tied with Manchester United. Ferguson also did not do his best. The two sides shook hands and made peace, ending the Champions League semi-finals.

In another stadium, Barcelona was lagging behind Chelsea for a long time, and finally tied with Chelsea away with a goal in stoppage time. Because both sides had 00 in the first leg, Barcelona finally defeated Chelsea with away goals and successfully advanced to the final.

Tottenham Hotspur met Barcelona, ​​this is undoubtedly a very eye-catching focus duel, especially Tottenham Hotspur also has the halo of defending champions. In the past season, Tottenham Hotspur has almost swept the entire Europa football world and is invincible.

The Champions League advancement journey was really a rush to the finals, the offensive storm they admired almost attracted the attention of fans all over the world.

Even the American media, which has always been high and only focused on rugby and baseball, have begun to report and pay attention to this team, especially the famous US [New York Times]. After Tottenham Hotspur reached the final, it announced that it would report this final in three periods before the Champions League final and two teams.

This is the first time in the Champions League final, especially in a heavyweight newspaper like the New York Times. The two teams that have made great efforts to report the Champions League finals are enough to participate in the finals to be famous, especially considering that Tottenham Hotspur will conduct a North American tour in the summer, it will inevitably detonate the North American market and make their influence in North America further.

In addition, research institutions at Coventry University in the UK show that the overall revenue of this Champions League final will be higher than last season, but it is mainly reflected in Tottenham Hotspur.

According to current estimates, as of the semi-finals, Barcelona received a total of 24 million euros from UEFA, while Tottenham's prize money revenue is as high as 40 million euros. The reason for such a huge gap is mainly because Tottenham's Hotspur benefited more in terms of broadcast fee sharing.

The broadcast fee sharing report given by UEFA shows that Tottenham Hotspur's broadcast fee sharing before the final was as high as 20 million euros, while Barcelona's revenue in this area was only more than 8 million yuan, which was a huge gap between the two.

Research institutions at Coventry University show that the reason for the broadcast fee sharing is that the UK has higher domestic ratings than Spain, and Tottenham Hotspur has received high attention. This defending champion who advocates offensive football is popular with broadcasters around the world in every game, so the number of broadcasts is more popular.

There is another obvious gap in that the UK has always been ahead of other European countries, so the broadcast fee income of Premier League teams in UEFA has always been very high, just like Manchester United, reaching 18 million euros and Chelsea has also reached 15 million euros, but the highest is Bayern, reaching 21.5 million euros in broadcast revenue.

It is not difficult to see from this that the popularity of the football market also affects the sharing of broadcast fees and income.

Germany's economy is the best in Europe, and the fans here are also very keen on football games, which undoubtedly makes Bayern Munich more advantageous in broadcasting fees. The United Kingdom is one of the hottest countries in the market, and paid broadcasting is also the most commercial, so it is also very popular in this regard.

According to the current assessment report, if Tottenham Hotspur finally wins the championship again, it is expected that the total revenue will exceed 200 million euros, including the income from the Champions League day and ticket revenue, as well as the impact of the successful defending title, as well as the commercial income now and in the next year.

If Barcelona wins the championship, the total revenue of the La Liga giants is expected to be around 150 million euros, including some potential commercial returns a year after winning the championship.

This is just the Champions League. If the Premier League is included, according to research from Coventry University, if Tottenham Hotspur finally completes four consecutive victories to win the championship, the broadcast fee they receive from the Premier League this season is expected to reach 55 million pounds, which is nearly 70 million euros.

You know, this is just the share of bonuses and broadcast fees. If you include ticket revenue and game day operations, it will be a more terrifying astronomical figure. And as the season approaches the end of the year, more and more people have noticed that Tottenham Hotspur's attendance rate is almost full every game, even including League Cup and FA Cup games.

After understanding and exploration at Coventry University, it came to a conclusion that Tottenham Hotspur is more cautious in price tickets. First, it took into account the economic environment and the ability of fans to accept, coupled with the attraction of offensive football and home scores, making White Hart Lane Stadium increasingly a place for London citizens to become a place of consumption.

"In February, Manchester City entered February, and announced a 17-point reduction strategy and other Premier League teams corresponding to the price reduction strategy, Tottenham Hotspur's ticket prices did not change much in the three years after Ye Qiu took over. The souvenirs and food sold on the stadium did not fluctuate in price, and all of them were marked with clear prices, while some necessities were always kept at the lowest price of London teams."

"Compared with Premier League teams including Manchester United, Chelsea and other teams, the strategy of being forced to lower prices due to poor attendance rates is different. Tottenham Hotspur has not raised prices since the beginning, so now it has been under certain pressure, but it has not lowered prices, which makes fans more accepting because they believe that such a team is more trustworthy."

"It's not just the stadium attendance, but in the field of business development, Tottenham Hotspur is ushering in a period of high growth. After the team signed many sponsors such as BMW, Qatar Airways, Budweiser, Versace, etc., Tottenham Hotspur will re-sign the jersey and chest advertising sponsorship contract this summer.

"If Tottenham Hotspur can defend the Champions League in one go, these two sponsorship contracts will inevitably lead to strong competition from major sponsors, especially Nike. This American brand has launched an attack on Tottenham Hotspur, while Adidas is trying to ensure a strong cooperative relationship with Tottenham Hotspur. In addition, many consortiums including China, the United States and the Middle East are very interested in Tottenham Hotspur's chest advertising, which will also become a major source of income for Tottenham Hotspur."

"Overall, Tottenham Hotspur is still behind Manchester United in commercial development for the time being, but from the perspective of growth rate, Tottenham Hotspur will catch up with Manchester United in the next few years, and when Tottenham Hotspur enters the new stadium, it will inevitably usher in a new round of revenue soaring. By then, Tottenham Hotspur will likely catch up with Manchester United in revenue, or even surpass."

But Coventry University also finally gave a premise, that is, Tottenham Hotspur can maintain its current good momentum in the next few years, further consolidate its position as a giant team, and further expand its influence around the world, because from the perspective of popularity and influence, as well as the fan base, Tottenham Hotspur is still far inferior to old giants such as Manchester United.

At least, in a considerable field, many people only know Ye Qiu, but not Tottenham.

But in the long run, Tottenham Hotspur is undoubtedly a top-performing stock with huge potential. In Forbes' official list, the market value of this Premier League team exceeds Chelsea's 700 million euros and Liverpool's 850 million yuan, ranking third among all Premier League teams with 900 million euros, second only to Arsenal with 1 billion euros and Manchester United with 1.55 billion euros. Among all teams, Tottenham Hotspur also ranks fifth, lagging behind Real Madrid and Bayern Munich.

"Whether it is from the team's performance, business development, media attention, the quality of the stars, and even the value of the club, Tottenham Hotspur is a well-deserved giant team.

"Of course, we should also see that one of the most important reasons why Tottenham Hotspur can have such high value is that the Theobord training base and the home stadium will be owned by the stadium after the 2009 Olympics, but this does not include shares in the skyscrapers and office buildings recently invested in the financial district, otherwise the value will be higher."

Tottenham Hotspur has established another company in real estate investment projects, which is specifically responsible for this aspect of operation. At present, in addition to the skyscrapers of Zhenhua Hotel, there are several other projects that are not operated separately, but cooperated with other large companies, and have great potential in the future.

This ranking of Forbes' annual football club value ranking has attracted attention from media around the world, especially the valuation of Tottenham Hotspur has caused considerable controversy. Many people think that it is obviously inappropriate to count the home court of the year, but Forbes officially stated that they only count the expectations for the future. If the entire London bowl is included, the total value of Tottenham Hotspur will completely exceed Arsenal, and even surpass the second-place Real Madrid.

But Forbes also admitted that one important factor in the reason Tottenham Hotspur's valuation is that they are located in London.

Relatively speaking, Tottenham Hotspur's revenue of less than 300 million euros is indeed a big gap compared with Manchester United's revenue of more than 400 million and Real Madrid's 500 million euros. In terms of revenue, Tottenham Hotspur can only rank in the top ten and cannot even enter the top five, but they are London teams and their value is naturally higher.

This is also a fact, that is, in this list, London teams are more popular, and in other leagues, big city teams are also more valuable, which is also a common phenomenon.

But from Ye Qiu buying Tottenham Hotspur for 200 million euros to the current total market value of this team has reached 900 million euros, in just three years, Tottenham Hotspur’s value has increased by more than triple, which is indeed surprising. The operational capabilities of Ye Qiu and Peter Kenyon’s team are also fully reflected in this process.

Tottenham Hotspur official response to Forbes' list, the club's CEO Peter Kenyon mentioned the team's goal in an exclusive interview with the US media, which is to make Tottenham Hotspur's total market value exceed 2 billion euros before the team enters the new stadium.

To achieve this goal, in addition to ensuring performance, the club's annual operating income will also exceed 400 million euros. This goal must be achieved before the team enters the new stadium, and everyone in the club is very confident about this.

On the evening of May 9, Old Trafford Stadium was full, and all the Red Devils fans came to watch the derby, and even the entire Manchester was crazy about this Manchester derby.

Ferguson sat leisurely in the coach's seat, chewing gum and sanitizing his signature rosacea nose, looking unwilling to worry about everything on the court, because he had steadily taken the opponent from the beginning.

Mark Hughes's team has not been able to form a combat power for a season. Now facing Manchester United, which is determined to compete for the league championship, it is even more impossible for him to stop the Red Devils. Ferguson has not taken Manchester City to heart from the beginning. The only thing he is worried about is Arsenal next, which is Manchester United's biggest test.

The first record in this game was Cristiano Ronaldo, the team's top superstar. Tevez then scored a goal for the team and scored two goals in the first half to take the lead. After that, Manchester United played very relaxed and completely played Manchester City in applause.

Ferguson knows the current problem of Manchester United, mainly in the midfield and frontcourt.

What is more reassuring for the midfield is Carrick. Veterans Scholes and Giggs are so old that they have performed well. Although they have performed well on the court, they are still in their age. Manchester United will definitely not be able to place all their hopes on them. Therefore, introducing a trustworthy midfielder is what Ferguson wants to do next.

There is also the frontcourt, and the outside media is not wrong. Cristiano Ronaldo is leaving and will receive a sky-high transfer fee. Moreover, Manchester United's management has agreed to Ferguson to use the money to introduce a group of high-quality players for him and strive to win a Champions League.

Once Cristiano Ronaldo is sold, he is so lazy. Berbatov, who has been obviously thrown into the cold palace by Ferguson this season, will definitely follow him. The latter is not short of buyers at all. At present, many Premier League teams are very interested in him and they are probably able to get a considerable transfer fee.

Ferguson hopes to exchange these two players for the team's restructuring. For the forward line, Tevez, who had already completed a buyout transfer to Manchester United, will be an important member of the team. Ferguson feels that the Argentine star's game investment and fighting spirit are very consistent with Manchester United's temperament, and he also hopes to introduce Rooney from Chelsea.

With the decline in Chelsea's strength in the past two years, the ambitious Rooney is no longer satisfied with the current situation of Chelsea, especially Abramovich's excessive involvement in the team, and the restrictions on him by general manager Pini Zahavi, especially Pini Zahavi. He tried every means to introduce Rooney to his agent company, but the English refused to join.

Rooney has now expressed his attitude like Chelsea. He wants to leave the team, and the most likely place to go is Manchester United.

Rooney Gatvez, Manchester United's forward Iron Triangle has two important puzzles, but Ferguson wants to introduce Benzema, the number one genius of Lyon.

As early as last season, Ferguson had already taken a fancy to Benzema, but he wanted to continue to observe for a while. After all, Benzema is still quite young and is still in the rapid growth stage. After a season of observation, Manchester United scouts gave a perfect answer, believing that Benzema will become the most powerful supplement on Manchester United's forward line.

Benzema is indeed a talented young player. His speed may not be outstanding, but it is also good. He can protect the ball, make a ball, break through and shoot by himself. The key is that his ball quotient is quite high, which ensures that he can become a stable ball grab and finisher in the frontcourt, and he can pass the ball to the player who runs to the gap as soon as possible after he holds the ball.

And more importantly, his left and right feet are very good. If he is in the frontcourt, he will form a trident with Tevez and Rooney, who are also able to protect, pass, break and shoot, Ferguson wants to laugh after thinking about it, because he knows very well that such a combination will inevitably make all opponents in Europe terrified, including Tottenham Hotspur.

After being eliminated from the Champions League by Tottenham Hotspur, Ferguson has asked David Gill to go to Lyon and negotiate a transfer for Benzema. The Ligue 1 genius will transfer to Manchester United for 35 million euros.

But this transfer will definitely not be Manchester United's most important signing this summer.

Thinking of this, a confident smile appeared on the corner of Ferguson's mouth. Now he was full of expectations for the future, and all of this was the stimulation brought by Ye Qiu. At least Ye Qiu made him rekindle his pursuit of championship, victory, and football philosophy.

Now he seems to have returned to the triple crown era, back to the drastic and drastic Ferguson when he wanted to introduce Veron. Because of the series of setbacks brought by introducing Veron and selling Stam, his mood of losing his fighting spirit was also wiped out.

"Let us both let go and fight together," Ferguson said with a smile.

Turning his head and looking at his assistant Mike Perlan, "Tell them, keep on attacking me, I want more goals, and leave all the pressure to that damn Tottenham Hotspur."
Chapter completed!