Font
Large
Medium
Small
Night
Prev Index    Favorite Next

Chapter 814 The last straw that broke the camel's back

As soon as the sky was dawn, a Boeing plane flying from the south caused a commotion to Heathrow Airport.

"It's a team plane, I saw Messi."

On the top floor of the Skyline Hotel opposite Heathrow Airport, many fans were holding telescopes and looking at the plane that was about to land. Many people shouted excitedly at the bottom floor of the hotel after seeing the spray paint on the plane, and the fans on the bottom floor were also excited when they heard it.

Soon, when the plane slowly landed on the runway of Heathrow Airport with a harsh sound of tires rubbing against the concrete road, the entire airport was surrounded by Tottenham Hotspur fans who were coming in.

Everyone just knew that the team would rush back to London overnight after the game to prepare for the Christmas Devil schedule and participate in the team's Christmas Carnival, but no one told them when the team's plane would arrive, so this group of cute guys were just waiting outside the airport.

When they saw Tottenham walk up and down from the airport gate, cheers suddenly rang out of the audience. Many fans pulled out banners and shouted slogans to welcome the team's return with praise.

When everyone saw them, they were stunned and moved immediately.

Many people probably didn't sleep all night. It can be seen from the smell of alcohol and the bloodshots in their eyes that this should be a very sloppy image in normal times, but at this time it gives people a very close feeling.

Ye Qiu walked in front, holding every expedition away game in his hand, his wife Huang Chu would prepare a suitcase for him, which contained some things he had to use every day, so he always grabbed it tightly, but when he approached these fans, he moved the suitcase to his left hand, stretched out his right hand, and shook hands with the fans in front of him one by one.

"Thank you" Ye Qiu thanked the fans very sincerely.

“Good, world champions”

"Come on, you are the best"

"We are the world champions, keep working hard"

Tottenham Hotspur fans may shake hands with Ye Qiu and the players, and some even hugged them tightly, especially when they saw captain Thiago Silva coming out with the Club World Cup championship trophy, the audience cheered.

But strangely, no one wants to rush up and touch, or touch.

Because they think this is a trophy representing the world champion, they are afraid that they will accidentally break it.

So, everyone is far away and looks at it from a distance, and some take out their mobile phones and cameras to take pictures, but no one wants to rush up. This is a very, very rare scene.

The team walked out of the waiting hall of Heathrow Airport, and the team's bus was already waiting outside.

It was a domineering Scania super luxury bus with a very conspicuous Tottenham Hotspur logo. No matter where you go to the world, it is a surprising turnaround rate.

After getting on the bus, the team was still discussing the fan's madness and praising the fans' support for the team with relish, but the bus did not stop because of this.

After leaving Heathrow Airport, the team headed for Stratford Stadium together.

As early as after the Stratford Stadium was opened, all the facilities of the stadium, including shops and a series of advanced equipment, were put into use, but there was one thing that was dragging the back, that was the fan salon.

The fan shop of Tottenham Hotspur before was transformed from a fan shop transformed from a gas station next to White Hart Lane Stadium. It is the favorite place for all North London fans to go to. The area is not very large, but although the sparrows are small, they are all complete. It is simply a daily department store with everything.

At Theobord training base, Tottenham Hotspur also has an official fan store. It is very large and should no longer be called a store. Perhaps it is more suitable to call a fan supermarket.

From star dolls and wax figures to sponsor Adidas sports equipment, to BMW gifts, everything is available, and a lot of gadgets, such as notepads, pencil cases, alarm clocks, wallets, and even children’s favorite drinks, candy and other things, which can be said to be a variety of things.

The official fan store at Stratford Stadium was already in operation before the season, but that was only part of the entire fan area. Due to time constraints, it was more of a seller of fans' daily goods, and it looked more like copying the store in Theoborde.

But in the plans of Peter Nean and Ron Goulley, the Stratford Stadium will be an interactive platform between Tottenham Hotspur and major sponsors, as well as a huge crowd of fans.

It has been months since the team entered the Stratford Stadium. In the past few months, more than 200,000 people have gathered around the Stratford Stadium on every game day. On weekdays, the average daily flow of people is about 100,000. A large part of this is tourists from all over the world with excellent consumption power.

Not to mention anything else, just Yezi Technology's data cloud accepts more than four million tourists a year, which has become one of the must-see tourist attractions for tourists from all over the world after coming to London.

Although the area composed of Stratford Stadium, Zhenhua Hotel and Data Cloud is not as good as London's top commercial neighborhoods, Oxford Street or Regent Street, or even Chinatown, its potential here is amazing.

Especially with the renovation of Olympic Park coming soon and will be reopened to the public by 2014, it will inevitably attract more foreign tourists and local London citizens. In the past period of time, many shops have made clear predictions that the area around Stratford Stadium will become a new commercial district in London.

At least because of the huge consumer group driven by football and the attraction that Tottenham Hotspur has attracted tourists all over the world after the rise of Tottenham, this is something that all business investors cannot ignore.

So, in this case, Tottenham Hotspur made two preparations. One is to build a fan salon around the ground floor shop at Stratford Stadium, which will attract famous brand sponsors such as BMW and Adidas to take over. BMW will build their largest exhibition hall in London at Stratford Stadium.

The most eye-catching thing is that they will open a complete set of new user experience exhibitions to showcase a series of experiences of smart cars and hybrid cars that BMW and Yezi Technology cooperated with, including those beautiful concept cars. The most interesting part of the concept car is the smart power-assisted bicycle designed by Andy Rubin.

Ye Qiu decided to support Andy Rubin's design, but this guy really made some things and attracted BMW's interest. So the two hit it off. After all, BMW has its own bicycle and motorcycle products.

In addition, some other sponsors expressed their interest in entering Stratford Stadium, and the team has also formulated a complete set of promotion plans, such as holding a weekly charity auction, which specializes in auctioning some collections or documents, or photos of the team and players, to attract more people to gather.

Outside Stratford Stadium, Tottenham Hotspur has obtained the development license of Olympic Park Heritage Company, which will develop a commercial street about one kilometer long from the iron triangle of Stratford Stadium, Data Cloud and Zhenhua Hotel, extending to the southeast.

You should know that long before Tottenham Hotspur got the Stratford Stadium, Westfield Retail Group had already acquired a piece of land in the northeast corner of Olympic Park at a high cost and built a shopping center. Stratford City happened to be stuck at the key points of the two major stations in London Olympic Park. Whether it is an international station or a local station, including a subway station and a bus station, after arriving at Olympic Park, you must first pass the shopping center in Stratford City.

So with the rise of Stratford Stadium, the shopping center has also made a lot of money, attracting more than 300 retail stores and two major department stores. In addition, they also have an eleven-story hotel.

But Tottenham Hotspur has its own business considerations, so with the other side's convenient transportation at Stratford Stadium, the team decided to expand to the southeast, because there is a subway station exit about 300 meters to the southeast, and new bus routes and stations arriving here can be requested.

The business opportunities brought by developing this area, and Tottenham Hotspur promised to build a dual-purpose overpass across the entire subway line, which would greatly improve traffic in the southern part of the Olympic Park. This made Olympic Heritage Company very tempted, not only the green light, but also the promise to transfer half of the bus stops to the south.

In this way, the northeast represented by Stratford City and the southeastern centered on Stratford Stadium are separated by two rivers and will be separated by a large wetland park area. This will be a nightmare for Stratford City, but for Tottenham Hotspur, there are many benefits, because the most attractive thing about the entire wetland park is the South District Park.

The South District Park is centered on the iron triangle of Stratford Stadium, Zhenhua Building and Data Cloud, and is designed by the famous London designer James Kona.

After Tottenham Hotspur entered the Stratford Stadium, it brought huge traffic and tourists, but these were all cheaper, and Tottenham Hotspur itself did not get much benefit. In addition, Stratford City did not intend to cooperate with Tottenham Hotspur, so building its own commercial district has become Tottenham Hotspur’s best choice.

Therefore, after more than half a year of preparation, Tottenham Hotspur officially launched this plan.

Taking advantage of Tottenham's return from Morocco, the arrival of Christmas Carnival, and the grand opening of the fan salon at Stratford Stadium, Tottenham Hotspur has put forward plans for the commercial district.

After Tottenham arrived at Stratford Stadium from Heathrow Airport, the team had a period of rest and then began to send the Club World Cup championship trophy to the museum at Stratford Stadium. After that, everyone walked out of the stadium and attended a press conference on the circular landscape avenue, which is known as the main axis of the Olympic Park, outside the stadium.

This arc-shaped landscape avenue is called the space trajectory by London citizens and tourists, along with Data Cloud, the Sky City of Zhenhua Building, and the Eye of God at Stratford Stadium, and is collectively known as the most attractive attractions of Olympic Park Stadium.

In addition to Tottenham Hotspur, there were nearly 10,000 Tottenham Hotspur fans who came to the scene, as well as countless media and journalists, as well as many tourists coming here, including the Beckhams and other celebrities from all walks of life.

Tottenham Hotspur CEO Peter Neon came on stage to announce Tottenham Hotspur's investment plan, and the famous architect Fey Mousavi was responsible for the design of the entire commercial area and overpass, including a subway station and bus station.

Fey Mousavi is a strong woman, an Iranian, and is called an alien in the field of architecture. He established a world-famous architect firm in London with his Spanish ex-husband Elra Polo. His most famous work is the Yokohama International Passenger Transport Housing Pier in Japan. The two divorced in 2009, but Fey Mousavi independently designed the French Montpellier Garden Apartment Building, which won the praise and recognition of countless professionals and architecture enthusiasts.

What she is best at is not creating graphic or three-dimensional designs of traditional buildings, but how to connect the building with the surrounding environment into a whole landscape field. This is also an important reason why Tottenham chose her to be responsible for the design.

Because according to Tottenham Hotspur’s vision, the Iron Triangle should be connected with the Olympic Park, in addition to being connected with the entire commercial area in the southeast. Therefore, Fey Mousavi will not only design the layout of the commercial area and overpass, but also design every building in the commercial area, and even tailor-made for some brands that are preparing to settle in.

At present, world brands including BMW, Adidas, KFC, Versace have decided to settle in. In addition, the Beckham and his wife are also planning to open a flagship store here. This is their first specialty store in the world, specializing in selling clothing, underwear, accessories, glasses and perfumes of several major brands of their clothing, underwear, accessories, glasses and perfume.

Tottenham Hotspur is now throwing out this plan, mainly to attract more investors and operators to join. What is particularly eye-catching is that the plan also includes a shopping mall plan, which has attracted strong interest from Tesco, the largest retail group in the UK.

The largest retail company in the UK, headquartered in Hertford, not only wants to enter this commercial area, but also wants to lose its rival Westfield Retail Group's Stratford City, but also hopes to carry out more comprehensive cooperation with Tottenham Hotspur, because their future development focus is Southeast Asia.

In this area, Tottenham Hotspur has an invincible influence

This is the biggest advantage of Tottenham Hotspur now. It has a huge crowd and appeal. There is no need to worry about no business opportunities, because the current business model has long been separated from the original traditional business model. It is now a human world. Whoever owns and masters more people will be able to create business opportunities.

Using many comments from British newspapers, "Westfield Retail Group must be in pain when seeing Tottenham's huge business plan, because they missed a godsend opportunity for small profits. Originally, they could even share the same position with Tottenham, but now they have to seriously think about how long can their largest shopping mall in Europe, which has invested more than 1.5 billion pounds?"

There were also media reports that on the day Tottenham Hotspur announced the launch of plans to develop the southern commercial district of Olympic Park, Westfield Retail Group's stock price plummeted and plummeted the next day, forcing Westfield Retail Group to go out and defy the rumors, saying that Tottenham Hotspur's plan would not have an impact on the company.

But everyone knows that the company is not in a good position lately.

In 2005, it was undoubtedly the peak of Westfield. They rushed into the top 250 companies in the world, with a market value of more than 20 billion euros. But now, the company's sales in the first half were only less than 500 million. Stratford City in London was undoubtedly very critical. In March, they had to sell half of the equity of six American shopping malls in exchange for a billion in liquidity.

Therefore, this plan by Tottenham Hotspur is likely to become the last straw that crushes their camel for Westfield.

Although Ye Qiu doesn't like to play with this kind of business method too much, he supports Peter Neon and the real estate company's approach. The reason is very simple. He feels that he is at a disadvantage because Tottenham Hotspur entered the Stratford Stadium, bringing huge business opportunities to Westfield's shopping center, but Tottenham Hotspur himself got nothing.

So Ye Qiu supports their approach. Since Westfield is unwilling to cooperate, it will be apart and it will be a bad idea to see who is unlucky. No matter from which perspective, Tottenham Hotspur has no reason or necessity to worry.

This is also thanks to Ye Qiu's strong support for the work of Olympic Park Heritage Company in the past two years, and his strong support for some policies of the London Municipal Government, he has earned a lot of reputation for English football and London football. Therefore, in the matter of Tottenham Hotspur, all aspects have opened the door to convenience.

Ye Qiu even thought that if Westfield Retail Group really couldn't stand it and was forced to resell its assets, he would be interested in acquiring Stratford City. To be honest, the location there was really good.

As for what to do after the acquisition, it will be a matter in the future. I will take it down first and then talk about it.

Now Ye Qiu's idea is very clear. He just wants to grab money, land, and...

You can't steal women, you'll be content with two
Chapter completed!
Prev Index    Favorite Next