Chapter 169 The Mysterious President Xu(1/3)
The venue for the press conference is not large.
After all, Yaoguang Entrepreneurship Park only provides a place for start-up teams to start their own businesses. The largest office space on each floor of the East Park can only accommodate about 50 people.
Fortunately, there were not too many reporters and media coming this time. There were more than two dozen media, and even with a slight squeeze, the press conference seemed very lively.
An Xinyue from Minnan University looked at the gift bag in her hand and was a little surprised.
She originally thought that she would not be treated well after she said she was a student reporter from Min University, but to her surprise, the staff still gave her a gift bag, and there was no difference in treatment.
When I opened it and looked inside, I saw that the things inside were very simple, including a newly packaged voice recorder, a flyer for a new game, a red envelope, and some other small gifts.
Among them, the most valuable ones are probably the recording pen and the red envelope worth more than 100 yuan.
This is why reporters usually like to go out to interview big companies, because these companies are relatively generous, and the gifts they receive are basically extra money for the reporters.
For a small start-up company like Tianshu Company to be able to achieve this level of gift specifications, people here are quite satisfied.
After I returned from the interview, I naturally didn’t mind being more biased toward Tianshu Company. Anyway, there were so many people scolding Tengxin that they were not the only ones left.
"Thank you all so much for being here today."
Gong Ao, the game director of Tianshu Company, stepped onto the podium with a smile on his face after Yao Yuanyuan stepped down. His chubby body and face looked very pleasing to the eye.
"Before I start announcing the new game, let me share some good news with you."
When Gong Ao was talking, Peng Yuxuan next to him released a PPT in time, which was reflected on the curtain behind him.
“First of all, it’s Fruit Assassin’s overseas performance.”
"On August 20, Fruit Assassin was officially launched on the overseas App Store. In less than two weeks, sales exceeded 200,000, bringing millions in revenue to Tianshu Company."
"And now, as the time has come to the end of September, Fruit Assassin's sales in North America have exceeded 7.5 million copies, and it is expected to exceed 8 million tonight."
"During September, Fruit Assassin topped the daily sales list three times, and has long been among the top ten in the App Store's game category sales list. It has been widely praised in North America."
Upon hearing the sales volume of 8 million copies, the reporter who had not paid much attention to this aspect when he came here suddenly showed a surprised expression.
Especially An Xinyue, who previously only paid attention to the situation of Fruit Assassin in China, and only knew that Tencent plagiarism caused public opinion. Although she had heard that Fruit Assassin was very popular abroad, she did not expect it to be so popular.
And even those who had investigated this information before did not expect Fruit Assassin to perform so dazzlingly on the rankings.
You know, their previous performance with Fruit Assassin was still on the App Store’s new game sales list.
The new game sales list is completely different from the game sales list.
As a game produced by a Chinese company, Fruit Assassin could compete with American and American games on the sales charts abroad. This surprised them a little, so they quickly lowered their heads and recorded it.
An Xinyue was recording and calculating in her mind.
With a sales volume of 8 million copies, she remembered that the overseas price of Fruit Assassin was US$2.99, so wouldn’t this be a sales volume of more than 20 million?
And it’s a beautiful knife!
Even if the commission and various taxes from the Pineapple Company are deducted, only about half of it may actually go to the hands of Tianshu Company, but after converting it into RMB, the net profit of this piece can reach at least 70 to 80 million!
An Xinyue felt her head was buzzing and it felt so powerful.
She clearly remembered that the original development team for the Fruit Assassin game only had six people.
Six people, earning nearly 100 million a month.
What is this concept?
If Tianshu Company's subsequent new games can maintain such results as Fruit Assassin, then it has to be said that perhaps a rising star will emerge in the domestic gaming industry.
On the podium, Gong Ao looked at the reactions of reporters in the audience, showing no emotional fluctuations.
After all, he is also a very capable game planner in a certain game department. He has handled quite a few hit games, but they are all the trap games of the Three Kingdoms martial arts.
But at least he can be regarded as someone who has seen strong winds and waves.
So after the reporters' surprise stabilized, Gong Ao continued: "Let's turn our perspective back to China."
"The domestic version of Fruit Assassin, due to some helpless factors, was originally scheduled to be launched on September 15th, but was forced to advance to September 10th, and changed from a buyout system to a free system."
"Since it went online at 12 noon on the 10th, the domestic version of Fruit Assassin has been downloaded over 1 million in just three days."
"Breaking 5 million in one week."
"Just yesterday, the number of domestic downloads of Fruit Assassin exceeded 10 million, and the number of daily active users reached 3 million, becoming a new milestone for Tianshu Company."
“At the same time, the number of players who purchased the three skins for free in the Fruit Assassin Skin Mall was 5.8 million, the number of paid players was 570,000, and the number of players who purchased all three skins was 120,000. The total sales were approximately
More than four million."
Hearing this, the reporters in the audience started talking a lot.
Although domestic user data seems to be better than that of foreign countries, what is frustrating is that domestic revenue is too little.
In North America, as long as someone downloads it, it means that the other party has paid $2.99.
In China, it is not enough for someone to download it.
You also have to find a way to make people take the initiative to take money out of their pockets.
But even a popular mobile game like Fruit Ninja, which rose to prominence with the help of huge public opinion, only achieved sales of four million in one month.
This also has to be divided with the channel dealers, and after deducting taxes, it is estimated that even two million is enough.
Comparing this with the monthly income level of nearly 100 million in North America, let alone Tianshu Company, the reporters here all felt heartbroken for Tianshu Company.
Of course, the actual situation is actually not that dire.
After all, with data of 3 million daily active users, the daily price of just one open-screen advertisement is probably between 100,000 and 200,000.
In one month, the revenue from one open-screen advertisement alone must be at least four to five million, and this does not need to be shared with channel providers.
Taking into account other scattered income, Fruit Assassin's current monthly income in China can barely touch the bottom line of tens of millions.
And as the subsequent downloads and daily active users of Fruit Assassin continue to grow, this revenue will also increase with the tide.
Once the number of downloads of Fruit Assassin exceeds 100 million, the level of revenue will be different.
You know, the previous version of Fruit Ninja had more than 1 billion downloads worldwide, and this was achieved under the influence of the buyout system and piracy.
Especially during the 10 to 15 years when the growth was the fastest, domestic piracy was quite rapid.
But now Xu Xing directly chooses to make the dimensionality reduction attack for free. Even the skin can be obtained without paying. It only takes a few days to get it, which directly eliminates the survival space of piracy from the source.
Therefore, at this stage, the download volume of Fruit Assassin is definitely more exaggerated than that of Fruit Ninja in the previous life.
Subsequently, Gong Ao announced some other news about Fruit Assassin.
For example, the agency rights of Fruit Assassin in North America have been sold to a game agency there, and the other party is fully responsible for the later operations. Tianshu Company will only be responsible for the subsequent version updates of the game.
In addition, the game agency business in Europe, Japan, Korea and other places is also under negotiation, and Gong Ao also gave a brief introduction.
Then, he continued: "During the National Day, Fruit Assassin will update two new modes and open a friend ranking system. In the future, new modes such as friend battles will be opened."
"The above is the good news about Fruit Assassin. I hope that subsequent new games will be on par with their predecessors."
"Next we will enter the question and answer session, which will take approximately 20 minutes, and then we will introduce the new game."
When I heard that I could ask questions now, most of the reporters below had already raised their hands at Gong Ao's signal.
Gong Ao casually named a reporter, stood up and said: "Hello, Mr. Gong, I am a reporter from Shanghai Internet Entertainment News. Will Mr. Xu from Qunxing Company attend today?"
Just the first question immediately made all the reporters in the room prick up their ears.
Although Yao Yuanyuan, the financial director of Qunxing Company, has mentioned their founder Mr. Xu many times in previous interviews, Mr. Xu himself has never appeared.
The public knows very little about this mysterious Mr. Xu. They only know that he started making Fruit Assassin in June this year and planned the company's publicity strategy behind the scenes.
But Mr. Xu’s actual identity, background, family background, and even whether he is a boy or a girl are still unknown.
But generally speaking, everyone still has some guesses.
He was able to make mobile games, and he could also set his sights on the distant shore of the ocean. Later, he dared to use Tencent to plagiarize to stir up public opinion and attract traffic to the game.
No matter how you look at it, this should be an old fool on the Internet.
Must be at least 30 years old.
However, considering the game category, the age of the producer should not be much older, so the media predicts that Mr. Xu should be a young entrepreneur between 30 and 35 years old.
And I should have worked for a major game manufacturer for a period of time before, so I have such rich experience.
Since he can get into a big factory, his academic qualifications are probably not bad, and he must have a minimum guarantee, and he is probably from one of the first-class universities in the country.
In this way, Mr. Xu, who is in his thirties, has a high degree of education, has been immersed in the game industry for several years, resigned to start a business, and has a complete image of a young and promising person, which has been almost sketched out by the media.
It's just that we haven't been able to discover the true appearance of Mr. Xu himself, so the media here have corresponding tasks today.
"I'm very sorry. Mr. Xu has a flight to Kyoto today, and I will be in charge of the press conference, so Mr. Xu probably won't be able to attend and see everyone today." Gong Ao said with a smile on his round face, and then pointed to
Another reporter asked the other party to ask questions.
"Hello, Mr. Gong, I am a reporter from Wutong.com. Just yesterday, three studios under Tencent released three new games. The gameplay is very similar to Fruit Assassin. What is Tianshu Company doing?
What do you think about this matter?"
"As one of the top game companies in China, Tencent's own strength and technical level are obvious to all." Gong Ao smiled warmly and did not say anything arrogant. He just said calmly, "Fruit Assassin is our number one product."
We are flattered that this game can receive such attention and deep learning from Tencent."
To be continued...