"Newspaper? What is that? It means tabloid, right?" A slightly fat middle-aged man looked at Xiao Jing in confusion. This was the first time he had heard of this word.
Xiao Jing smiled and said: "The so-called newspaper is something that publishes new events that happen every day or within a period of time, and then distributes them to everyone to make people aware of current affairs. Tabloids can only be called newspapers.
The prototype is not a real newspaper."
He tried to use the simplest and clearest language to explain what a newspaper was, hoping that the person would understand.
"No, no." The shopkeeper said with a disgusted look on his face: "What do I think it is? Aren't you talking about a tabloid? Even if it is printed, will anyone read it if it is sold? I can't make a small profit out of it.
If you start such a business, please come back, sir!"
Xiao Jing was not anxious or annoyed, and said: "Shopkeeper, the newspaper is not a tabloid. The things written in it are all well-founded. It can make readers agree with it, and it can also arouse the attention and resonance of others. I will definitely have no worries about sales.
…”
The shopkeeper waved his hand and interrupted him: "Even if someone reads it, even if it sells well, how much can you sell this stack of paper for? Is it worth the cost of printing it?"
Xiao Jing shook his head and said: "That's wrong. Shopkeeper, in addition to the money from selling newspapers, we also have advertising revenue, sponsorship revenue and many other financial resources. To pay for the printing expenses, we have more than enough money."
The shopkeeper spread his hands and said: "Young master, I must have your own principles. However, I am a businessman. I haven't seen the newspaper yet, so you can tell me how good it is. I can't gamble with you, so why not?"
Please excuse me."
Xiao Jing was at a loss for words. What the shopkeeper said actually made sense. He was talking in vain to a person who had no idea about newspapers, how good this thing was and what its use was. The people in the bookstore were not investors, let alone outsiders.
You are a philanthropic person, so why would a printing shop want to cooperate with you after hearing a few words? It is completely reasonable to not want to play with you.
Thinking about it from his perspective, he felt that even if he were himself, he would probably do the same thing.
Seeing that Xiao Jing remained silent, the shopkeeper became more and more proud and said: "Sir, I would like to advise you, if you insist on making a newspaper, you might as well write dozens of copies in private and then distribute them to the countryside. There is no harm in it, just to entertain people."
Well, you want to find someone to print it? Haha, not just here, but no one in the world is willing to do it. If I dare to say something offensive, who knows what you will write. If someone accidentally misses something when printing,
Isn’t it an unreasonable disaster to say disobedient words?”
Shaoning has been baring his teeth and claws at the side, trying to put some pressure on the other party. However, the well-informed shopkeeper will not accept his trick. However, he can't get in touch with what these two people are saying; so,
Not long after he was arrogant, he wilted like an eggplant beaten by frost. The only thing he could do was look around boredly.
After listening to the shopkeeper's words in silence, Xiao Jing took a few more deep breaths. After a while, he raised his head and said calmly: "In that case, I'll think of another way. There will be many interruptions today, so I'll take my leave."
"Well done, young master." The shopkeeper waved his hand symbolically, with a hint of ridicule in his eyes.
What is a newspaper, and what does it publish? Oh, it’s nothing more than crowing of cocks, dogs, men, and women who are prostitutes. It has no effect on education, and it can’t be published in elegant halls. It just confuses people’s hearts. The printing workshop of the bookstore is used
Those who come to print classics, spread education, and teach people to learn from others are really scorning themselves by spending time on such vulgar things.
After Xiao Jing walked away, he intoxicatedly smelled the fragrance of books in the room and let out a long sigh: "Young man, you should read more books by sages..."
After leaving the door, Shaoning looked unhappy and said bitterly: "Are we going to leave like this?"
Xiao Jing glanced at him and said, "What should I do with you? Go in, smash it, and then burn it on fire?"
Shaoning actually wanted to do this. But he also knew that who could open a bookstore without some connections in the scholarly or official circles?
Costs, risks, and human perceptions.
These three problems were like mountains standing in front of Xiao Jing. Before coming, he had thought of various difficulties, but he did not expect that the communication between the two parties had reached the level of a chicken talking to a duck.
In addition to this, there is another problem, which is the method of printing. Xiao Jing originally thought that the Da Rui Dynasty would be different, but who knows, things are completely different from what he imagined.
Even though movable type printing technology has become relatively mature, the mainstream in workshops is still woodblock printing.
What scholars want to read are all kinds of classics, and only these books will be marketable. Booksellers will not engage in loss-making business, but of course they must put their best efforts into it.
If you use engraving printing, you only need to engrave each page of the book separately, and then it can be used for a long time and printed repeatedly. If the loss of the engraving itself is not considered, it is almost once and for all.
If a new book or famous collection comes out in the world, they only need to repeat this process and they will make a sure profit. In this case, who will have the motivation to carry forward movable type printing?
However, how can newspapers expect engraving printing!
The reporter collects and writes the manuscript, the editorial department selects the content and finalizes it, and then waits for the craftsman to slowly carve it?
After the engraving was completed and then handed over for printing, the news became old news. Not only did it become well-known in the place where the incident occurred, but it had already passed the news. How could it be a woolly newspaper?
Timeliness is the life of news!
In this regard, movable type printing has incomparable advantages. Unfortunately, no one is willing to do this. What should I do?
On the way back, Shao Ning would steal glances at Xiao Jing every now and then, as if he was afraid that he would suffer too much of a blow and be unable to recover.
However, Xiao Jingcai is not that fragile. From childhood to adulthood, he has become more and more courageous with each setback: You said I can't do it? I have to do it to show you!
There are too many difficulties and the starting point is too high. Can’t we start with daily newspapers? Okay, then I will start with weekly or semi-monthly newspapers and engage in hunger marketing by the way!
The workshop won't print it? What a joke, are they the only ones in the world who know this craft?
The timeliness of news is poor? Then think of other ways. Things are dead, but people are alive!
Seeing Xiao Jing suddenly grinning mysteriously, Shaoning couldn't help but feel horrified. Could it be that this person was stimulated and went a little crazy?
Soon, Xiao Jing, who he thought "maybe crazy", spoke up: "Shao Ning, how much money is left that shopkeeper Sun gave you?"
Shaoning's vigilance reached its peak in an instant: "What are you doing?"
Xiao Jing rubbed his hands and said, "There are two things. One of them doesn't cost much, and the other one costs a lot."
Shaoning's face immediately fell: "It's a lot of money? Let's forget it. I still have to leave some money for the New Year! If I spend all the money and ask for it from shopkeeper Sun, I might as well just ask for it and give it to me."
What about dad’s three thousand taels? Why should I partner with you..."
Xiao Jing spoke loudly as if he hadn't heard what he said: "In addition, starting from tomorrow, you and Pan Feiyu don't have to do anything. Your only mission is to go to the fireworks place in the capital.
Travel. The more places you go, the more appointments you’ll make!”
Chapter completed!