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Chapter 40 Breakthrough

One of the two big mountains on the road to the publication of newspapers has finally been removed.
Old man Zhang can't wait to start working for Xiao Jing today. However, the content is not in place yet, so what can he do?
After all the talk, Xiao Jingcai made an appointment with him: he would hand over the manuscript to him in a few days and start work immediately.
When it came to printing, Old Man Zhang refused to ask for money. In the end, Xiao Jing insisted, and he reluctantly agreed to charge a production fee. It seemed that the only option was to force the money on him!
I thought it was "the content is waiting for printing", but now, the printing has been completed, but there is not even a shadow of the content!
At the wine table, Old Man Zhang also asked his grandson to recognize Xiao Jing as his godfather. This was not an uncommon thing, so Xiao Jing agreed after thinking about it.
It's just that being a godfather is a bit unsatisfactory after all. Not only must he be a father, but he must also be the father of many children, and in the end he must have a family full of descendants... This is the good ending that almost every male time traveler in the novel longs for.
Xiao Jing, who was slightly drunk, returned home and caught up with Shaoning returning from teaching. The two of them met in front of the door. Shaoning's nose twitched and said: "Okay, someone has invited you to a restaurant?"
Xiao Jing curled his lips and said, "Why don't we wait until the end of time to wait for you to treat us?"
With that said, he took the things from Shaoning's hand. Entering the courtyard, he asked thoughtfully: "Let me ask, how much do you know about operas and dramas?"
Shao Ning said contemptuously: "You look down on people, don't you? Is there anyone in this world who has fun who I don't know about?"
Xiao Jing clapped his hands and said, "That's great. Let's go to the city tomorrow and introduce me to a better troupe."
Shao Ning said suspiciously: "Watching a show? This is not what you do. If you are greedy for pleasure, you will lose your ambition by playing with things. Don't forget that you still owe me three thousand taels of silver..."
Xiao Jing walked straight back to the room. He had no interest in opera, so he focused on something else.
Breakthrough!
In the start-up stage, it is natural to "farm" honestly.
You know, running a newspaper in the era of feudal imperial power is tantamount to dancing on the tip of a knife. If you only run a tabloid, use language that is not excessive to talk about some innocuous filial piety, and then comment on the things in the newspaper, then maybe the court will
The big shots in the hall are too lazy to pay attention to you.
If you want to be an influential, real newspaper, you must be careful. If you go too far, you will inevitably be accused of "slandering the court" and then be wiped out in a short period of time.
To promote the development of newspapers, the only way is to boil the frog in warm water. Before the influence has been established, the concept of newspapers has not been deeply rooted in the hearts of the people, and the time has not yet matured, leave the current affairs news to the imperial newspaper, and only do some news that has a broad audience.
It is not an area that is easily targeted by interested parties.
The meal must be eaten bite by bite. Xiao Jing must be responsible for his own career and must also be responsible for his future colleagues.
After much deliberation, what can be done is very limited, but there are still good breakthroughs, such as: the entertainment industry!
Compared with ordinary people, many people in this circle do not mind being consumed by others, and their acceptance of things is larger. Therefore, whether it is the boundless romance in the brothel or the bustling hustle and bustle of the Wase Theater
, all have great potential.
Then again, Xiao Jing actually doesn't like entertainment news.
In his previous life, he was an opponent of "entertainment of serious news and excessive entertainment news." However, regardless of personal opinions, one thing must be admitted: entertainment news, like other news types, has its own meaning.
.
At first, Xiao Jing planned to let Shao Ning and Pan Feiyu get some tidbits worth mentioning from those lavish brothels, such as which brothel had a girl who was both beautiful and beautiful, and which oiran had learned some new tunes.
Well, it has to be positive.
First praise people, then praise entertainment culture, and finally praise an entertainment industry.
Unexpectedly, these two goods returned empty-handed.
Later, Xiao Jing thought about it again. It might not be a good idea to look for materials in Fengyuechang from the beginning.
Everything will leave a first impression on people, and many people are not good at changing their inherent views on a certain thing. If a newspaper uses such things to attract people's attention when it is first published, then it will establish a good reputation in the future.
The image of "serious media" will be very difficult.
The subject matter is not grounded enough, at least for now.
Newspapers are aimed at the broadest public. You report all day long about what is happening in places that ordinary people cannot afford. Many people have no idea at all, and some people even think "it's none of my business."
Just like the news about the raids on entertainment clubs in later generations, the general audience mostly followed the news for fun. The first thing many people saw when they saw the report was to look at the scene pictures of the "captured woman who lost her footing", and then they made up a joke while laughing and cursing.
.After a while, this matter will become so popular in people’s minds that it won’t even be considered a topic of conversation.
Of course, this type of news still has its value, but that’s a story for another day.
Finally, and the most important reason, Xiao Jing must consider the thoughts of the scholar-official class.
Many literati regarded prostitution as an elegant thing. In their hearts, it was almost a complex. Therefore, although there were regulations similar to "prohibiting officials from having prostitutes" in the past dynasties, in the end most of them existed in name only, or only among political opponents.
They were brought up to speak out during mutual criticism.
This matter is tacitly understood by everyone and has become an unspoken rule. Of course, hello, hello, hello, hello to everyone. However, what if a newspaper makes it a topic?
That might stoke a hornet's nest. Well-educated people who are full of books about sages will definitely cite scriptures to denounce this kind of behavior, and they may even be labeled as "prostitutes". At that time, it will not be fun.
.
This is the so-called "step by step startling", right?
Thinking of this, Xiao Jing suddenly shuddered. Will Miss Qin tell Miss Xia about what happened when she walked out of the courtyard of Mingyue Tower?
The more he thought about it, the more he thought it was possible. Although he didn't know what the relationship between the two girls was, there was no doubt that they were very close. Is there anything that shouldn't be said between best friends?
Oh my God!
The uneasy Xiao Jing fell into panic. Tormented by this worry about gains and losses, he didn't sleep well all night, so that the next morning Shaoning saw him with darker and heavier eye circles than before.
"Let's go, some theaters open early, now is the right time to go." Shaoning, whose eyes were full of pity, patted Xiao Jing's shoulder hard, and said sincerely: "Young people, you still have to cherish yourself.
Chapter completed!
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