After fighting hard until late, Shaoning finally finished writing.
Fortunately, Xiao Jing had the foresight to send someone to inform Shao Yuanwai: "Shao Ning will stay at the newspaper office tonight!"
Does Mr. Shao really "regard Xiao Jing as his nephew" as he said? It's hard to say. However, it is true that he trusts Xiao Jing very much: if Shao Ning goes elsewhere to spend the whole night drinking and drinking, he will definitely be furious; this time Xiao Jing sent a message
, he just said "I know" and left his precious son at the newspaper office without any doubt that the two of them were colluding.
Early the next morning, Xiao Jing spent an hour revising several manuscripts written by Shao Ning and Pan Feiyu, and spent another hour arranging the layout. Whether it's a mule or a horse, we're just waiting for tomorrow's investment meeting!
The next day.
With the experience and lessons learned last time, this meeting was organized very smoothly. In order to prevent road blockage, Xiao Pan acted as a co-op:
"Shopkeeper Wang, please ask the driver to move forward. Yes, there is an empty field a mile over there. You can park the car there first. When the investment fair is about to end, I will inform the driver to stop the car.
The car rushed back..."
"Excuse me, please don't park your car here. During the last meeting, big cars blocked the road, and some people scolded President Xiao. You also know that Brother Xiao is thin-skinned..."
Shaoning was still doing the reception, Qin Ziqian went to purchase, and Dong Xiaoya was in charge of the on-site layout of the investment fair.
What was different from last time was that some businessmen were in high spirits as soon as they arrived at the venue: those with whom they had a good relationship would smile and say congratulations; while those with whom they had a bad relationship could only turn the page.
He rolled his eyes or looked at them with envy.
It all boils down to this morning's Mirror.
The previous Mirror newspaper had a total of four pages: front page, social and French page, entertainment page, and practical information page. In addition to the full-page advertisement exclusive to the Shao family and the "advertising page", the entire newspaper had a total of six pages.
version.
And today, readers were surprised to find that the Mirror has expanded to seven pages!
"...The salted duck served in Xunjianglou has a pleasant aroma. Just a slight sniff of its aroma will make people move their index fingers; take it into the mouth and chew it, and the soft meat will slowly melt in the mouth.
The delicate duck meat caresses your mouth gently, bringing you a silky smoothness. Soon, it’s not just your lips and teeth that will leave the fragrance. The aroma will directly touch your heart and spleen, leaving enough to leave you with
You quietly savor the delicious food for a long time. At this time, you are annoyed about "why there is no wine on hand" and you can't help but shout: Store, bring wine!"
A new page of the Mirror is the food section, and this is a piece of news published in the food section.
There are a total of eight messages on the page. Four of them introduce the four dishes that the food reporter tried, which are from four different restaurants; the remaining four describe some from tea restaurants, small stalls and even selected
Take the food from the vendors.
Everyone has different tastes. However, the food reported in the food section has its own characteristics, and there is always one of them that will arouse readers' greed, make them salivate after reading it, and then they can't help but run to eat it.
Shao Ning and Pan Feiyu ate three dishes in each hotel and wrote an article for each dish. Only one of them was published in the newspaper because the written article was better in terms of writing, description, appeal, etc.
The difference is that the editor-in-chief who cannot put all eggs in the same basket needs to select the best from the best; in addition, Xiao Jing does not want to combine the three manuscripts together, which will overemphasize the element of the restaurant, and turn the soft broadcast into a store.
If it is hard and broad, it will not achieve the desired effect of the gourmet version.
Before the investment fair even started, someone came up to try to get close to them. Xiao Jing dealt with it in a hesitant manner for a long time before he finally got to the opening.
The moment he stood on the stage, Xiao Jing glanced at the crowd. Well, there were more people than last time. Almost all the business celebrities in the capital sent people over. Haha, why did Mr. Han come over by himself? Why did his boss
No show?
Xiao Jing suddenly thought of what the guest he received one night said: "The owner of this 'Mr. Han' is Cai. The Cai family does a lot of miscellaneous things, and they also have a jade business in the southwest, so he is often away from Beijing.
When he made his fortune, the Cai family's methods were not very glorious and offended many people. In the past two years, he has kept a low profile. For some reason, he has come to the fore again this time. Now, several large businesses in the Beijing business district
They are all supporting the Mirror. Some people with "smart ears and eyes" have already traced him, and they don't dare to act rashly again..."
Whether love comes or not, it doesn’t matter whether it comes or not!
Xiao Jing smiled and said confidently: "Hello everyone, welcome to our second advertising investment meeting! Since they are all familiar faces, I won't introduce myself. Everyone has seen the newspaper this morning.
Bar?"
People in the audience nodded. Thanks to the continuous efforts of the Mirror, many wealthy businessmen have developed the habit of reading newspapers every day. After they also placed advertisements, they paid more attention to newspapers.
He glanced at the expressions of the wealthy businessmen in the audience and said with a smile: "Starting from this month, every half month, we will publish a food page. As the name suggests, this page will be used to introduce the food of our Da Rui Dynasty. No matter what
Whether it is famous dishes from restaurants or dishes from the countryside, we will include them all. There are eight delicacies published in this issue of the newspaper, four of which are from restaurants in Ruidu!"
The people representing the four restaurants raised their heads with pride.
Xiao Jing added: "The other four types were collected by reporters everywhere. You should have seen that one of them is about a sponge cake bought by a vendor walking down the street!"
He took two steps forward, his expression much more serious than before: "No matter how big or small the business is, as long as the merchants sell good things, as long as the merchants can continue to innovate, and as long as the merchants are willing to provide good services, then they will have the right to be
The value that people know! There will be a place for them on the Mirror!
The Mirror firmly believes that all of you here and thousands of businessmen in the world are the backbone of our great fortune! Without your efforts, without the hard work of countless craftsmen and farmers, all the basic necessities of life would be impossible.
The general public in the world cannot enjoy such a rich life now!
The money you earn is a reward for your efforts, and it is also a reward from God. The Mirror will serve as your ally and stand closely with you! Thank you all!"
The audience was eerily quiet. The businessmen, who were either old or over middle-aged, had completely different looks and temperaments, but at this moment, one thing was the same: that is, their eyes were burning and almost dazzling.
The flames coming out.
The national policy of the Darui Dynasty was to emphasize agriculture and restrain business. Merchants could live a wealthy and generous life, but their social status was very low. Even the richest merchants could only bow their heads in front of the officials. Therefore,
Some people have joined wealthy families, and some people have become other people's cash machines. Even those who are not attached to anyone, don't they still have to spend huge sums of money to smooth things over and feed all the people who should be taken care of?
At least for now, Xiao Jing does not dare to openly challenge the order of this world, which would stir up a hornet's nest. Therefore, he spoke very implicitly, but he still expressed the meaning accurately.
I don’t know who shouted first, and the cheers from the audience became one in the blink of an eye. Not only the relatively young businessmen, but even the old men in their sixties were shouting along with others like crazy.
, roared.
Except for a few of the oldest and most self-respecting people, almost everyone stood up. If you look closer, you can see that many people have tears in their eyes.
From this moment on, Xiao Jing's status in their hearts changed from a partner to a confidant.
Xiao Jing smiled and pressed his hand down to signal everyone to be quiet. Ordinarily, he should be satisfied at this moment; however, what he was thinking about was something else.
This should be regarded as the honeymoon period for the media and businesses, right?
Merchants contribute money and the media contributes. Both parties are interdependent and help each other. What a wonderful era!
But, how long can this last?
The media wants to expose the ugliness in the world, which naturally includes evil things in shopping malls. When the time comes, will they still be shouting in the audience as passionately as they are now?
A newspaper must rely on businesses to survive, but it cannot give up its mission. In the future, how many people will turn my friends into enemies?
Xiao Jing would get upset when he thought about this, but from the day the Mirror was established, he had no way out.
"Let me make another announcement." After the audience fell silent again, Xiao Jing said again: "Every time the food section has four spots reserved for four restaurants in the capital. Anyone who comes to participate in the investment fair can queue up and take turns.
Get on this board!”
Before the restaurant owners below could shout out, he added: "This is not important either. The most important thing is that one advertising space has been reserved on the top and bottom of the food page. Starting from this auction, these two
The location will also be included in the auction. Do you know what the benefits are of displaying ads here?"
After hearing this, the audience had different reactions. Some of them were smart, and they had already figured out the key points; some of them were dull, but they still looked puzzled.
Xiao Jing squinted his eyes and said with a smile: "Those who pay attention to the food section must be good eaters. Since they will be interested in the food we introduce, other food that appears on this page will naturally be favored by others.
Take a look?"
The "everyone who sees it gets a share" mechanism of the food section is to further expand the influence of the Mirror and balance various interests at the same time; no matter what restaurant, there are at least a few decent dishes. Eating is the most important thing in life,
It’s clean, simple and pure, and there’s no harm in doing some soft writing on this topic.
As for targeted advertising, Xiao Jing is just testing the waters. If the expected results are achieved, the Mirror will have another way to make money. In the future, it will hire people, expand, increase circulation, etc., and there will be more
Sufficient financial support is available!
Chapter completed!