Chapter II Public Relations and Publicity
Although the title of "Dallas Buyer Club" clearly states the place name "Dallas", the filming location was set in Georgia.
The reason is very simple. Texas is only willing to provide a tax refund of 15% while Georgia has 20%. Don’t underestimate this 5% of the tax refund, which is almost 500,000 US dollars!
Just like "Forrest Gump" clearly talks about Alabama, and the shooting location is also in Georgia - the tax refund policy!
Anyway, they are all in the south, and the climate and folk customs are not much worse!
Of course, there are nearly three months left before the official filming begins. Chen Lin doesn’t expect any mistakes in his first Hollywood movie!
...
"Bill, what do you think of this year's Oscar?"
Within Touchstone Film and Television Company, Chen Lin and Bill Dorothy were chatting casually.
"It's obvious that the best film must be "Escape from Tehran", the best actor must be Daniel Day-Lewis, and the best actress Jennifer Lawrence. I can't guess except for the best director, but I guess Ang Lee is very likely!"
Bill Dorothy, a senior Hollywood film and television producer, if he didn't even have this vision, he would have left Hollywood long ago!
"Bill, I want to arrange for him to participate in "Dallas" and Toronto. You can help promote it more."
If you want to ensure that the movie can become famous, just participate in the film festival!
"Cannes? It's probably too late!"
Bill frowned, then poured cold water on the ground!
The 2o13 Cannes Film Festival was held on May 15th. At that time, "Dallas" might have just started filming!
"Then I just choose Toronto, and I have to make the movie popular, especially the two actors!"
Chen Lin thought about it and found that it was indeed a bit difficult, so it would be more practical.
In fact, there is another option, the Venice Film Festival.
Unfortunately, the Venice Film Festival has been a bit of a slump in the past two years, and its influence in North America and even the whole world is behind Toronto!
It’s so good that these two film festivals will open on the same day!
"Do you want to find Weinstein?"
Speaking of PR, Bill Dorothy's first reaction was Weinstein.
Thinking of Weinstein, Bill frowned.
Wayne’s relationship with Disney is very complicated. Simply put, Wayne thinks that Denis cheated him, but Denis thinks that Wayne cheated them, and the relationship between the two families is very bad!
In addition, the relationship between Touchstone and Wayne is not very good!
"No need to look for him. Wayne helped Leonardo's best actor in PR this year. Even if we look for him, it would be useless!"
Chen Lin curled his lips.
Why did Little Lizi play soy sauce in "Django Rescued"? Isn't it just to let Weinstein help him with the best actor in public relations?
The so-called public relations refer to the publicity of the Oscar outpost!
Hollywood is not just Hollywood, but the same is true in today's Chinese-language entertainment industry. Almost every minute news related to films or artists will be revealed, especially before the film is released and the new drama will be broadcast.
Celebrities accept interviews with various magazines, walk the red carpet, the latest behind-the-scenes behind a certain movie, and even reveal the recent relationship of a certain star at certain critical moments. These media exposures are actually planned and controlled by a team behind the scenes, and they are often overlooked but indispensable public relations teams.
The main function of public relations is to spread news about artists or videos through the media to increase their exposure.
The six major production companies in Hollywood all have their own public relations departments, which are specialized in the public relations work of their own production or production videos.
In addition to the studio's public relations department, Hollywood also has many large and small public relations companies and independent public relations personnel. They help artists, films, programs, brands and other strategic plans to implement public relations in the form of outsourcing.
To put it bluntly, these people's job is to deal with the media, be responsible for managing the image of their employers, designing speeches, arranging interviews, etc.
The promotional funds for an Oscar-competing movie range from 20,000 to 30,000 US dollars.
This is just publicity funds, and the cost of public relations is generally more than twice the price of these!
Oscar's public relations are generally subject to professional independent public relations consultants to plan and implement.
Most of the publicity work starts from the first half of the year of awards, including determining the screening time after predicting and analyzing the market size and competitors.
Usually a movie that wants to run for will be completed in the fall and will be released around Thanksgiving, which will just catch up with the Oscar nominations voting.
The official Oscar selection process lasts for two months, during which major movies will conduct various lobbying activities, including holding private trials, cocktail parties for voting members, or contact them directly by email, as well as newspaper promotions, dVd banks and online promotions. In order to canvass for movies, movie dealers will send dVds of the movies to the academy members in advance to stimulate their interest.
A large part of Oscar promotion involves advertising in related professional film media (such as "The Hollywood Reporter", "Variety", etc.), and its target audience is the voters among the film practitioners.
Usually, the Oscar Organizing Committee keeps the identity of its voting members confidential, so the publicity departments of each film studio and professional public relations companies obtain the list they want through their respective channels to further lobby them.
In fact, Touchstone itself has its own public relations team, so there is no need to find a more professional public relations consultant.
If there is no problem with memory, "Dallas" will win two male actor awards!
"We don't seek the best film, we focus on Matthew. The Oscar judges like to see middle-aged actors who see the "prodigal son back" the most!"
Shen Lin said meaningfully.
Matthew's personal experience will make those judges add a lot of points to him!
The young Matthew can be called the "vase" of Hollywood men, "Wedding Expert", "Ten Day Dating Manual", "Golden Enemies" - Matthew McConaughey appears again and again with frivolous playfulness and spoiled dullness, which is simply a crime against the art of film.
Of course, he also brought this "stupid show-off" into the action movie, but the investment of "Sahara" almost reached 200 million yuan and became a legend in Hollywood's failure history.
Then he suddenly realized that he had been on the verge of film for five years. In 11 years, Matthew's performance was highly praised by many people in Fredkin's crazy and evil noir film "Joe", and then Soderbergh's "Magic Mike", when everyone else was only concerned about "showing meat", McConaughey gave the real soul of this vulgar romantic drama; perhaps the most amazing thing was that the humid and stuffy crime film "Newsboro", which was soaked in the humid and sultry south of the United States, McConaughey simply devoted himself to a serious homosexual SM action; and "Mad on the Mississippi River" which won praise in 12 years at the Cannes Film Festival, a modern version of "The Adventures of Huckfein".
Absolutely a prodigal son turned back!
Chapter completed!