Chen Lin did not specifically target the meaning of "The Loyal and Martyr Yang Family Generals", but simply analyzed the reason why this blockbuster, which cost 200 million yuan, had poor box office results.

In fact, many investors should be able to see that in the past two years, the costume blockbusters have become more and more obvious that they are not recognized by the market. In the National Day holiday in 2012, "Bronze Que Tai", joined by Zhou Run, became a big loser; in the New Year holiday, "The King's Feast" and "Blood Drops" have lost both reputation and box office, especially the long filming time and huge investment, "The King's Feast" finally has only had a box office of 50,000 yuan, which is surprising.

In Shen Lin's opinion, this is the normal self-regulation of the film market. It is almost 10 years per cycle. Hollywood has had a wave of costume epics before. Once the wave passes, there will be a new replacement. It is the renewal of the film's survival ability, so there is no need to worry about it.

However, with the level of development of the domestic film industry, after realizing that similar styles will make the audience bored, they are unable to solve the problem. Of course, they have also made efforts.

For example, Chen Kexing tried to use "Martial Arts" and "Blood Drops" to counter-martial arts in "Martial Arts" and package modern stories in ancient costumes.

However, both films had poor box office and lost a lot of money. Chen Kexing was a little suspicious of his life!

Luchuan's "The King's Feast" goes too fast, metaphor, tribute, subversion... There are many things to be chewed about for film critics. For ordinary audiences, it is just an obscure and dark movie. Even the original handsome selling points like Wu Yanzu, Zhang Zhen, and Liu Huohua were lost, and the box office ended in a bleak manner.

Chen Lin has a filming plan next year, "Rust Spring Knife", a standard costume martial arts film. He doesn't want to be a typical figure in box office failures.

Perhaps it was because Chen Lin's tone was too earnest, or maybe the Wang brothers suddenly realized their own fault, in short, they actually apologized!

He was serious about Chen Lin and said a lot of good things, which roughly means, "Director Chen is really good, he said it very well. We will definitely follow you in the future!"

Damn! What does it mean? Want to praise me?

Chen Lin only analyzed it from the surface, and didn't know that these two brothers had received the instructions from the above, so that they could not target Chen Lin!

As for why we support Chen Lin. Haha, it’s rare for the country to have a talent in film, so it’s better not to be ruined by these people!

...

"Bad movies need publicity, and of course good movies need publicity even more!"

In the light conference room, Da Lao Wang, Chen Lin, Li Xiaoping and several other shareholders sat together to discuss the promotional strategy of "Strange Her".

"The main focus of this time is Yang Yang and Liying. In addition to the necessary variety shows, we must arrange more previews! Starting tomorrow, we will directly launch a tour of first-tier cities! We must make the good reputation of this movie cover first-tier cities and even second-tier, third- and fourth-tier cities, and we will give up!"

"Strange Her" is a fresh comedy film that wins by the plot. In addition, except for Huang Bo, the main creators, none of them have very clear market recognition.

Even with the blessing of screenwriter Chen Lin, the director is a newcomer and the starring Zhao Liying is also the star.

Unlike "To Youth", with Xu Jinglei's natural blessing, Zhao Liying and Yang Yang do not have many fans. If you want to form a trend of watching movies, you must seize the market before "Iron Man 3" is released on May 1!

That's "Iron Man 3", Marvel!

"Also, on April 2o, we will hold an early viewing event. We focus on word-of-mouth marketing for this movie!"

Chen Lin said clearly.

In fact, some people have proposed to simply use some tricks to change the Iron Man 3, but to be honest, it is already very criticized to move the Iron Man 3 to May 1.

Originally, "Iron Man 3" was scheduled to be released on April 24. If it weren't for the protests from the Light, would you think they would be reissued on May 1?

"Today's market capacity will definitely accommodate two movies with completely different audiences to seize the box office!"

The final result was to set the promotional strategy of "Strange Her".

But these are not enough, the most important thing is that there is insufficient gimmick!

If it is another schedule, Chen Lin doesn't have to worry so much. After all, his golden sign is there, and he can open the schedules at the end of April and even May, "Iron Man 3", "Django Rescued", "Crazy Primitive Man", and three Hollywood productions that are hit by the front and back.

If you are not careful, you will be overwhelmed by these blockbusters!

"Contact the princess and let her sing the theme song of "Strange Her", which is "Our Tomorrow"!"

With the blessing of the queen, her personality improved immediately.

"By the way, isn't there a Korean group that is very popular now? Let them send someone with the most popular to sing this song!"

After thinking about it, Chen Lin added another suggestion.

"Okay, I'll try to contact me!"

"Well, "Beijing Meets Seattle" can earn 500 million yuan in box office, and there is no reason why our movie is worse than it!"

Chen Lin looked at the people present and continued: "I'll ask everyone for this promotion, I hope to create a box office success!"

Chen Lin didn't say anything later, it was obvious that he was about to go to the United States and he didn't care about many things!

"Actually, Huang Bo can also use it as a joke. His role in it is really..."

A shareholder proposed a new publicity point.

During this period, Huang Bo was almost mythological, "The Veteran of Chinatown", "Lost in Thailand" and "Journey to the West to Demons", and by the way, there is also "The 101st Marriage Proposal", which sold four consecutive movies, achieving a box office of nearly 500 million yuan, and became the most powerful male actor in China's box office appeal!

"Boge is filming Director Zhang's "International Market". That movie is the key to us this year. There must be no mistakes and it must not affect Boge's status!"

Chen Lin waved his hand and denied the proposal.

You should not be so shameless in life, especially after Chen Lin experienced an experience of being an actor, he realized that a good character is definitely not something to be found for the actor himself.

Huang Bo heard that he had lost 20 pounds of weight for Chen Li in "International Market", and even Director Zhang, who rarely praised him!

Now is the most critical time for filming of "International Market". You called and said that you needed him to promote the movie. Huang Bo would definitely appear due to the actor's responsibility, but in this way, it would definitely cut off his understanding of the role of Chen Li!

Once an actor removes his role, it will be difficult to enter again!

Especially for tragic characters like Chen Li.

Therefore, when many big-name directors direct a play, they will write a special item in the contract when they invite actors: "When changing actors are filmed, they must not leave the crew!"

This is also the promotion of many movies. You can clearly see that some actors are clearly the leading actors, but do not participate in the promotion of the crew.

"As long as we occupy the market before "Iron Man 3" is released, I can guarantee that the box office of this movie will definitely be higher than 500 million!"
Chapter completed!