Wang Xiaoshuai is a good director. He has won the Jury Award of the Berlin International Film Festival and the Jury Award of the Cannes International Film Festival. These two honors alone are enough for many directors to meet for the rest of their lives.

But he is also a very failed commercial director.

Sorry, the information cannot be found, but Wang Xiaoshuai's highest box office record in China should be this "Intruder", which barely reached 60,000.

In fact, there is really no need to complain about Wang Xiaobiao.

The box office of "Avatar" won the Oscar for Best Picture "Bomb Demolition Force" was only $490,000 in the world;

"The Grand Hotel in Budapest" was praised by various film critics and sold for $5.91 million;

Last year's Oscar Best Picture "Birdman" had a global box office of only $320,000;

When it comes to Chinese-language movies, Jia Zhangke won the Golden Lion Award in "The Good Man in Three Gorges". When it was released, he encountered "The Golden Armor in the City" and was forced to be removed from the shelves in a few days!

Did these people cry?

Have they blamed the film's poor box office on the theater manager's poor schedule?

Because everyone knows that serious movies will never gain mainstream aesthetic audiences. This has always been like this throughout history. This is a certain fact!

Is there any publicity before the release of "Intruder"?

Perhaps, because Wang Xiaoshuai said he took 110,000 yuan for publicity, roadshows and so on.

But Shen Lin only knows one piece of news: filmmakers in the circle have a good response to "Intruder"!

Co-authored in Wang Xiaoshuai's view, the so-called promotion of "Intruders" is that their group of people close their doors and burn firecrackers - entertain themselves.

You don’t take out your wallet to promote it, but you also expect the theaters to give you the screening volume, saying, “At least give me more chances to play. Before I started, you said I should end it and sentenced me to death directly. Now it’s a death sentence, which is wrong.”

Do you really think cinemas are charities?

Nowadays, there are many cinemas nationwide, and competition is fierce. How to pay the annual rent and make profits is the first factor for cinema managers to consider.

Under basic survival pressure, theaters need to cultivate audiences, who will bear the cost for them?

As for what Wang Xiaoshuai said, France stipulates that a movie cannot be made by one-third, so French movies are now in decline. They are the birthplace of the movie and have become Hollywood's votes!

“…You mean, shouldn’t films with serious subject matter be filmed?”

The reporter of "People" was a little confused. Of course, he knew what Shen Lin meant.

"Of course not. In the long run, serious films will be more likely to be remembered by people, provided that they are relatively excellent movies. However, since you have chosen niche and art, to be honest, don't think about the box office..."

"But filming requires cost!"

Before Shen Lin finished speaking, the reporter in his thirties snatched the white spot again.

"... After listening to me, those who make movies think that box office is not a noble thing. When I do commercial films, I will try every means to please the audience and cater to the audience's appreciation. Similarly, when I do art films, I will not think about the audience, because the shooting of art films is more about the director's self-expression. You have to pay for the cost through box office, which is contradictory in itself. Let the public pay for your own aesthetic, which is too unscientific!"

After a pause, Chen Lin swallowed and continued: "There are many ways to recover the box office of the movie, including domestic theaters, TV copyrights, and online paid on demand! These three items are enough to meet the cost recovery of most small-cost movies. As long as you can guarantee the capital or make money, you can enter the movie production process again. This is a very virtuous cycle! The cost of "Intruder" is 2ooo,000, plus 11o,000 promotional investment, which is almost 30 million. I don't quite understand why director Wang Xiaoshuai insists on making such a big investment movie. The key quality of the movie may not meet the standards--no awards have been won!"

"What is the main story of your movie "Operation Mekong"? I watched the promotional video and it seemed to be talking about the Mekong case from the previous year, right?"

Finally got to the point.

"Yes, this time it's..."

Chen Lin began the promotional model of the movie.

The two had a great conversation, from the project establishment of the movie to the selection of actors, and by the way, they talked about some stories about Thailand and their views on drug-anti-drug police.

The interview ends.

"Thank you Director Chen for accepting the interview in our "People" column. We have the chance to see you again!"

"Okay, goodbye!"

...

"Operation Mekong" is about to be launched, and Shen Lin naturally started his publicity journey without stopping.

Fortunately, now he only needs to accept interviews from reporters or talk about movies with media people, and it will be OK to attend a few more press conferences.

Of course, he didn't let the variety show go.

Of course, the one that comes to the forefront is "Running Man 2"

By the way, the first episode of "Running Man 2" set a new viewership record, with a rating directly exceeding 5!

Let me talk about a few data. As of May 10, the search for news with the second season of "Running Man, Brothers" has reached nearly 30,000, and the reading volume of related topics of the groom has reached 18.9 billion!

A phenomenal variety show!

It was several streets of "Go to the End of the World" and "Everyday Upward" that were competing with it next door.

In order to avoid the crushing of ace variety shows, Mango TV directly pulled "Everyday Upward" out of the prime time and changed it to broadcast at 10 o'clock in the evening.

Of course, the advertising revenue of "Running Man" in the second season has no relationship with Chen Lin and Mr. Xiao Wang. The contract is very clear, and only the first season of the two companies have jointly produced and enjoyed 20% of the advertising revenue.

Although the guest team in the second season has not changed, the "Banana Plan" has obviously been kicked out. From production to behind the scenes, all of them have chosen the team of Zhejiang Satellite TV, and even the post-production editing is the same.

Not to mention the advertising segments.

Chen Lin was not dissatisfied with it. After all, they decided to create a reality show just to ask Canxing for the shackles. Why did they ask the TV station to send away one Canxing and then meet another Chen Lin and Wang Sicong?

Zhejiang Provincial Satellite TV was also very pleased with Chen Lin's understanding, so the program team also gave him high courtesy this time "Operation Mekong" came to promote it.

The "Looking for X" that I originally wanted to record was changed to an undercover battle that was very suitable for the plot of "Mekong".

Chen Lin did not participate in this episode of recording, but acted as a mysterious person and recorded two pieces of information to explain the situation. Huang Xuan and Zhang Hanyu were both stuffed in.

The whole episode of the show is full of mysterious feeling, and Deng Chao is still funny and has a bad mind.

Huang Xuan and Zhang Hanyu are both people who have no sense of variety shows. Fortunately, Xue Zhiqian and Wu Sanshi worked hard to find a supplement.

Of course, in Shen Lin's opinion, there may be no highlights, but in the eyes of ordinary audiences, it is very interesting.

In the end, the undercover won, Chen Lin chose to hand over the undercover to Zhang Hanyu and Xue Zhiqian. One of these two was a dark face, and no one could see his expression change. He was a lunatic. No one had ever suspected that this guy would be an undercover agent.

At the end of the recording, Chen Lin appeared in the cheers of the guests and awarded the medal symbolizing victory to the two people who won.

Then the board ends.
Chapter completed!