Xiaomi's situation is now at a precarious point.

Friends spared no effort to smear, and major professional mobile phone forums and post bars are full of water troops hired by friends to "interpret" Xiaomi is a very garbage mobile phone;

Not only that, many people also took action in person, attacking Xiaomi as a crane machine!

For example, a large mobile phone brand named Yu, CEO, wrote an article to despise Xiaomi, and his words were full of irony!

Why do you have to end up in person?

Because Xiaomi is going to make high-end phones, I will seize the market with them!

Another point is that Xiaomi’s publicity capabilities are very poor. It is estimated that this has a lot to do with Lei Jun himself as a science and engineering man. He firmly believes that as long as he controls the quality, consumers will naturally trust him. It is too naive. Just think about it simply. If you do a good job of promoting films like "Fuchun Mountain Residence" and "Tiny Times", you can make a lot of money, let alone mobile phones!

Good movies need publicity, and good phones need publicity even more!

Of course, there is another thing that is most important. Xiaomi’s initial goal was Internet terminals, and they did not need intermediate suppliers. Yes, doing so can save costs, but this has led to Xiaomi’s offline popularity far less than other friendly companies.

Since 2o15, Xiaomi has no longer been the leader in the domestic mobile phone industry. The decline in the first half of 2o16 has been bleak.

If Xiaomi falls like this, it is estimated that Xiaomi will not be able to save the top three!

What can I do?

Learn from friends, Lei Jun and Xiaomi are always unwilling to learn from friends' various ways to hire water armies, but friends still have something to learn from.

Find a spokesperson!

Find a spokesperson with strong influence!

oppo, vivo signed most of the most famous young actors, young actresses, and Huawei signed Wu Yifan.

Then Lei Jun can only find someone else.

No one can compare to Shen Lin's influence and topicality. As long as he agrees to endorse Xiaomi, he believes that with his credibility, he can definitely legitimate Xiaomi's reputation!

When Shen Lin endorsed the "Erguotou", the sales of "Erguotou" increased by two percent directly

...

"Mr. Lei, although I am not as rich as you, I am not short of money, and I am not short of the endorsement fee. To be honest, even if I take over Xiaomi's endorsement, how much can you give me? Messi's endorsement of Huawei is only 60,000 euros, and I can earn him several times in a movie!"

"I don't accept endorsements because I don't think I need to promote something I have never used for the sake of that little money. Let me tell you the truth. If I weren't worried that my dad would drink fake wine, I wouldn't have signed an endorsement contract with other people's wineries. Although I occasionally drink wine, most of it is red wine, so..."

Mr. Lin said it very bluntly.

But it's also the truth.

Although he doesn't care much about these celebrities, he has heard of Lei Jun's character. He is a very honest person. This can be seen from the Xiaomi bracelet he is wearing!

The Xiaomi bracelet of 69 is worth 50,000 yuan on Wang Sicong’s father’s hand!

"Director Shen, as long as you are willing to endorse our Xiaomi, any conditions are fine!"

In order to show sincerity, Lei Jun came in alone.

If this sentence is heard by the person in charge of the negotiation, it will probably be scolded to death by Lei Jun. Is there anyone who negotiates with people like this?

"...Let's do this, Mr. Lei, I'm working with IQIYI to build an online art theater chain, which requires a lot of capital investment. If you provide one-third of the funds, I will consider taking over Xiaomi's endorsement!"

Chen Lin was not very good at rejecting others, so he simply put forward a condition that no one would accept in his opinion.

It is better to spend money to gain the reputation of a philanthropist than to build a literary and artistic theater chain.

"Okay, I'll contact someone immediately..."

Who knew that Lei Jun agreed without thinking.

"No, Mr. Lei, I want to start a literary and artistic theater. To put it bluntly, this thing is just throwing money. Do you want to consider it anymore?"

Chen Lin was a little panicked.

Damn, I almost forgot that Lei Jun is not a person in the film industry. He may not know what a literary theater is, nor do he know the current situation of domestic films.

I quickly explained.

"And that's not just an ordinary money throw. According to my calculations, the initial investment will be at least 300 million. Once it is really done, a lot of financial subsidies will be needed every year. I can't see anyone willing to do this for the time being..."

“… Then why do you do it?”

"I am different. I am a filmmaker and a vested stakeholder of Chinese films. Of course, I have to consider more about Chinese films. I can guarantee that I make a lot of money in commercial films, but I can't guarantee that I can still hold on with domestic art films, so..."

Chen Lin shook his head and roughly explained his thoughts.

"Director Shen, do you know why I want to make a smartphone?"

Lei Jun waved his hand and interrupted Chen Lin's words: "It's because I want the people of China to enjoy smartphones at the lowest price. In the future, I will also make Xiaomi technology chains and smart life! You can ruin everything for Chinese movies..."

"It's not that level. If I can't hold on anymore, I'll quit..."

Chen Lin quickly explained.

He is not that great. To put it bluntly, how will Chinese movies care about him in the future? The reason why he had such an idea was that he wanted to do something within his ability. Once he passed his ability, he would be embarrassed, and he would not finish it!

"Even so, you are amazing. Not every filmmaker is willing to provide such a large platform to help those art films!"

Lei Jun looked at Chen Lin and became more determined about his thoughts.

"Let's do this, you endorse our Xiaomi Group, and we are willing to provide half of the funds to help you build online art theaters!"

"real?"

Chen Lin looked at Lei Jun in disbelief. He was so troubled that Chen Lin was too lazy to continue thinking about the funding problem. Is this how he solved it?

"…Hey, it's not right, Mr. Lei, you just said that you asked me to endorse Xiaomi Group? Isn't it a Xiaomi mobile phone?"

"It's a waste to let you endorse your phone!"

"Okay, that's it."

...

Although it cost a lot of money, it has solved the problem that Xiaomi needs to solve most at present, the image spokesperson!

Moreover, Chen Lin's character is still very trustworthy.

Lei Jun was satisfied, Chen Lin was also very happy, and the funding problem was solved.

Both sides were quite satisfied.

Unfortunately, Chen Lin didn't know that the water in the technology circle was much deeper than he had imagined. He endorsed so many common enemies of friendly companies. It is conceivable that it will be difficult to calm down in the future!

These are later stories, so I won't mention them for now.

After the negotiation with Lei Jun, Chen Lin had another idea in his mind, how could he bring someone into the game?

Lei Jun is willing to help, maybe Wang Sicong can do it too. This guy despises Chinese movies all day long. I believe that when it is time to take action, he is embarrassed to refuse.

Or, look for the people in the Beijing Circle, forget it, this idea just emerged and was immediately extinguished by him.
Chapter completed!