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Chapter 438: Failed Character Design(1/2)

New York City, the economic center of McCracken.

An exchange meeting is being held here, and many marketing professionals are gathered here. Among them are marketing managers from several film companies.

The topic of today's meeting is about Wu Long and the operation of his movies.

Wu Long was invited to this exchange meeting. Wu Long did not have time to come because he was filming "Pirates of the Caribbean".

Why should Wu Long be used as the theme to discuss the operation? In fact, Wu Long was very successful in running "Pirates of the Caribbean" this time.

Yes, "Pirates of the Caribbean" hasn't even started official filming, there is only preparatory work, and the masters in the marketing industry believe that the movie "Pirates of the Caribbean" will be very successful.

This is completely different from the views of several major film companies in Haolaihu, and also different from the views of professional film critics.

Combined with Wu Long's previous operations for his movies, his successful cases have made many marketing masters feel that they can be used as textbooks.

The discussion started when Wu Long entered Haolaihu. At that time, Wu Long's publicity was still using traditional publicity methods, using his own advantages of strong martial arts to do live broadcasts and programs.

What first attracted the attention of the marketing industry was the less famous "Rocky". The box office revenue of "Rocky" and its documentary revenue were actually greater than the average level in the film and television industry.

It's just that Wu Lung's other movies were too bright and overshadowed "Rocky".

The protagonist of "Rocky", Rocky, is the focus of Wu Long's operation. Wu Long turned an ordinary sparring fighter into a UFC champion. It was also made into movies and documentaries, making Rocky a real UFC star.

champion.

Wu Long's operation has suddenly emerged since the Amazon Rainforest series, creating a new style of pseudo-documentary in the film and television industry.

Take advantage of the experience of the African savannah and transition to the Amazon rainforest. Both places are magical natural places on the planet.

It gives the impression of being mysterious.

Wu Long invented a fictional Dr. Cole and launched the Amazon Rainforest series. He also changed the normal publicity of film and television works and operated in reverse.

Other people's movies always reveal some attractive content first. But like "Predator", everyone didn't know the name and general content of the movie until it was released.

It completely brings the mysterious elements in the movie into the real world. It makes people think that Wu Long's Amazon rainforest series is real.

In order to promote the two movies "Anaconda" and "Predator", a TV series "The River" was specially produced.

First, the mysterious elements of the Amazon rainforest are spread to the audience through the TV series, and then through the real video of anaconda hunting, the audience mistakenly believes that the pseudo-documentary "The River" is real. Then it creates an illusion for the audience that "Anaconda"

"Disaster" is real, and "Predator" is also real.

The plots of these two movies are not new, and the standards are not very high. If it were not for the director and starring Wu Long, and if other people were to act and make them, they would never have the same box office as they do now.

Especially in "The Predator", the level of secrecy was even considered to be too much. If it weren't for Wu Lung, I'm afraid other movies would have failed if they dared to do this.

Wu Long also knew this, so he fabricated Dr. Cole and his experience before filming, and began to unknowingly affect the thoughts and interests of the audience and movie fans.

According to the analysis of marketing experts, there is no secret deal between Wu Long and the country where Amazon Rainforest is located. In other words, Wu Long is simply operating his own movies. Amazon Rainforest saw the opportunity and used Wu Long's movies to develop its own business.

Got their own benefits.

The success of the Amazon rainforest helped Wu Long create a more advanced and terrifying operation.

That's the Caribbean!

The filming of the movie "Pirates of the Caribbean" is related to the Caribbean Alliance. This cannot be hidden from ordinary people, not from these marketing masters. After all, with their experience, vision and connections, they can more or less receive the news.

The operation of "Pirates of the Caribbean" seemed unsuccessful in the early stage. At least for the Caribbean Alliance, that was the case.

But this failure is for the Caribbean Alliance.

For Wu Long, he was successful.

This is also the reason why Wu Long did not charge Caribbean Alliance for a luxury cruise ship worth more than 100 million US dollars.

After receiving the money, we have to do something.

How much money do you charge and how many things do you do?

Wu Long's success is because he did not let the systems of the Amazon Rainforest series and Pirates of the Caribbean defeat him.

So when the Amazon Rainforest series was still around, Wu Long only mentioned Pirates of the Caribbean appropriately to prevent Pirates of the Caribbean from taking away the limelight of the Amazon Rainforest.

After "Predator" was taken off the shelves, Wu Long cleverly brought the mystery caused by the Amazon rainforest to the Caribbean.

This is to bring the popularity and traffic of "Predator" to "Pirates of the Caribbean" and the Caribbean.

"Predator" adopted an abnormal promotion routine. Everyone only knew that there was such a movie, but they didn't have any detailed understanding of it.

"Pirates of the Caribbean" did not follow this kind of operation, but thought of a different way to promote it.

This ensures a transition of mystery and curiosity that runs both films.

Mystery often attracts curiosity. When you become curious, you will be attracted to Wu Long, and eventually you will pay to watch Wu Long's "Pirates of the Caribbean".

The marketing managers of the film company learned a lot from this exchange meeting. They are all thinking about whether they should do what Wu Long did when promoting their films in the future.

But, if you want to learn Wu Long, how do you learn it?

Where to study?

Which ones can be learned and which ones cannot?

Some videos from the exchange meeting were posted online, letting people know what an important person Wu Long was.

Some professional articles related to operations and marketing are also published or posted online for anyone to watch.

What about "Wu Long, the Famous Contemporary Marketing Master", what about "The Most Classic Operation in the History of Movies", and so on.

A "Pirates of the Caribbean" film that has not yet started filming will directly stimulate the Caribbean tourism industry.

For a time, Wu Long became famous not only in the film and television circles, but also in the marketing industry and was respected.

A marketing guru who can act in movies and make TV shows.

"Oh my god, Brother Long is actually a marketing master?"

"It seems to make sense."

"I didn't expect that Brother Long's operating methods are so superb."

"When I thought Brother Long was the best actor, he told us he was the best director. When we thought Brother Long was the best director, he told us with facts that he is actually a master of marketing."

The image design activity for Captain Jack the Pirate is coming to an end. Not only the fans want to know what the pirate captain played by Wu Long looks like and how it is similar to their design, but even the crew members are also curious.

Wu Long never said anything and deliberately kept it a secret.

Until this day, he started taking makeup photos.

He did the makeup himself. The crew hired makeup artists to be responsible for the makeup of other actors. These makeup artists were also curious about what the pirate captain Wu Long designed himself looked like.

And these days, Wu Long also deliberately grows a beard. When everyone sees Wu Long growing a beard, they know that the image of the pirate captain he designed should have a beard. Rather than a handsome pirate captain with a clean shave.

Well, he should be a handsome pirate captain with a beard.

The makeup artist and other crew members thought so.

Wu Long began to trim his beard. The beard above his lips was trimmed into shape, and some beard was left below his lips. The beard on his chin was tied into two braids.

The hair is a wig, and he doesn't have time to keep it that long. It's a brown wig, a little wavy, but not too wavy.

make up……

The makeup artist and crew were stunned when they saw Wu Long's makeup.

This, this, this, this, smoky eye!

It’s so surprising. How can you, a pirate or a pirate captain, wear smoky makeup?

This is so counterintuitive.

Everyone started talking quietly to the side.

"Did you see that Long is wearing smoky makeup?"

"It's a smoky eye."

"So, a pirate captain wears smoky makeup? This is so unexpected."

"I remember that among the pirate Captain Jack's designs displayed at the event, none of them had smoky makeup, right?"

"I don't remember it either."

"Dragon didn't design the smoky makeup just to be different from those image design works, right?"

"When you say that, it's really possible."

After putting on smoky makeup, Wu Long hung two strings of beads on both sides of his cheeks. He also wrapped his own with a piece of red cloth. This was Captain Jack Sparrow's turban.

Then put on an old three-cornered hat without a skull on it.

"Brother Long, why doesn't your tricorn hat have a skull on it? Shouldn't a pirate captain's tricorn hat have a skull on it, so that he looks like a pirate?" Someone couldn't help but ask Wu Long. He didn't have the luxury to ask Wu Long, why.

Wear smoky makeup.

As a crew member, you should have some understanding of the characters. Wu Long explained to the other party:

"Captain Jack is going to set foot on land. If there is a skull on his hat, it will clearly tell others that he is a pirate. In a normal place, pirates will be caught and hanged."

The other party nodded to show understanding.

"Brother Long, why do you wear smoky makeup? I think a pirate captain should not wear smoky makeup. Such smoky makeup makes the pirate captain not look like a pirate captain at all. He is not fierce or domineering, but gives people a more smoky look.
To be continued...
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