Chapter 474
Werner was praying in his heart.
"God, Virgin Mary, Brother Long, and the devout Ray Warner are begging you, please let him be kind and give us a few screens so that our "Blair Witch" can be released!"
Wen Zhiren was so nervous that he seemed to be able to hear his own heartbeat.
Everything was so quiet, as if waiting for judgment.
Lesnar sighed softly.
"This is a bad movie, a very rubbish movie."
"If your publicity hadn't been effective, I wouldn't have given it a second look."
The expectant eyes of Wen Zhiren and Werner lost their luster and gradually became gloomy.
"Do you know? When I saw your promotion, I was still thinking, if anyone takes advantage of this popularity and makes a "Blair Witch", he will definitely make a profit."
"Your plan is dangerous."
"If someone invests millions to make another "Blair Witch", you will definitely spend money to promote others."
"Young people, you are still too young and only have passion."
"Anything, whether it is a commodity, a product, or a movie, must rely on quality. Other methods are not legitimate methods."
Wen Zhiren and Werner were completely disappointed. Having said this, there was definitely no chance.
"However, I don't want to see the marketing expenses you invest go to waste or be taken advantage of."
has hope?
The two people who had been slowly lowering their heads suddenly raised their heads and looked at Laisna.
"I can let your film be shown in our theaters, but due to the quality of your film, I can only give you ten screens. If you don't want to, I really can't help you. You know, I still have to The board of directors is responsible for facing their inquiries."
For such a bad movie, if it does well at the box office after release, Lesner will certainly be fine. But if it fails at the box office after release and he gives too much screen time, he will definitely be held accountable.
"Thank you, Mr. Lesner, thank you so much for your kindness!"
"Thank you very much, Mr. Lesner. Your help is like a fire lit in the cold winter, warming our desperate hearts."
Ten screens?
Too little.
"Mr. Lesner, can you please give me a few more screens?" Werner regretted that he had mentioned a few screens when he prayed. He said it was too few. If he had prayed for hundreds of screens, maybe Lesner would have given him a few more screens. What was promised was not just a few screens.
Lesnar shook his head.
"Mr. Lesner, I know we are not qualified to make demands. You see, we are also newbies in the industry. Excuse me, where are these ten screens? Are there theaters in metropolitan or prosperous areas?"
There are ten screens, and where the screen is located is also important.
Cinemas in small cities, or cinemas in slums, or places where there are many other ethnic residents, the average screens in these areas are not as good as the cinemas in troubled and prosperous areas.
If all ten screens were in ordinary places like that, it is estimated that the box office of "Blair Witch" would not be very good, and it would not be able to achieve the results it should.
Lesnar shook his head.
"It's impossible to give you a screen in a good place. There are good films released in the recent release schedule. It's best not to delay your film any longer. If it continues to be delayed, maybe someone will make a better "Blair Witch" than you. .”
"Moreover, compared with your films, none of the films scheduled to be released this year are inferior to yours."
"In the recent schedule, the worst investment is more than 20 million. He was once a first-line star. Of course, he is now in bad luck, and his salary has dropped. But compared with your film, no movie theater will use you to replace him. "
"Are you talking about "The Chase" starring Kevin Kester?" Werner still had some idea of the movie's schedule.
"Yes, it's "Pursuit"." Lesner nodded.
"Isn't Kester now known as box office poison?" Werner wondered. "You shouldn't put your money on him, right?"
"From the publicity point of view, it seems that our "Blair Witch" is doing better than "Pursuit", right?" Wen Zhiren thought carefully. "And as long as we are sure that it can be released, offline promotion will be launched immediately
.Our unique and novel Internet operation method is definitely better than "Extreme Chase"."
"Even if Kester is a box-office poison, as far as movies are concerned, it's better than your "Blair"." Lesner's tone was obviously unhappy.
You don’t know what your own movies are like? You only have a movie that costs $60,000, but you still have the nerve to say that others are box office poison?
Could it be that box office poison can't be turned around?
Actors are a problem, but how the film is shot is also an important factor.
Sensing that Lesner's tone was not good, Wen Zhiren quickly apologized.
"Sorry, we made a mistake."
"Mr. Lesner, I'm sorry, please forgive us."
Young people speak impulsively. Forget it, why are young people and I so angry? Leisner comforted himself.
Out of good intentions, he reminded Wen Zhiren and Werner.
"Actually, the real promotion of "Extreme Chase" has not yet started. Its real selling point is its gun fighting skills."
Wen Zhiren and Werner were stunned at the same time.
"Gun fighting skills? Isn't that Brother Long's "John Wick"? Did Brother Long authorize him to use it?"
"Is this plagiarism?"
Lesnar shook his head.
"It's just a gun-holding posture. It's impossible for Wu Long to apply for a patent. Shouldn't others be allowed to hold a gun and shoot like this? Besides, if Wu Long sues them, it might help to increase their popularity."
"There is no car chase scene in "John Wick", but there is a car chase scene in "John Wick". I believe this movie will be exciting."
"So, look, who will give you the share of "Pursuit"? I can give you ten screens, which is pretty good. I don't think other theater chains will give you even one screen."
You are right, other theater chains did not give us a screen. You were the last theater chain we looked for. Wen Zhiren and Werner complained in their hearts.
"Mr. Lesner, you can see that our operation results are very good. Once the Internet connects with reality, our films will definitely attract a large number of viewers. Can you put at least two screens in the bustling areas of metropolitan areas?
"
"Please, look at how much marketing expenses we have invested."
Wen Zhiren begged Laisina and tried his best to fight for himself. Werner saw that his partner was working so hard and he couldn't lag behind, so he put aside his face and begged Laisna together.
"Mr. Lesner, think about it. If because of your generosity, our "Blair Witch" can be a hit at the box office, you will be the person who made history. "Blair Witch" will write a new page in the history of movies.
, your name is absolutely indispensable on this page!"
Wen Zhiren didn't expect that Lisner could come up with such an argument, so he quickly followed.
"Yes, Mr. Lesner. If you think about it carefully, with our operation and the unique shooting perspective and techniques of this film, is it possible to attract those horror movie fans? If so, "Blair Witch" has
It may be a big hit. A bad movie is a bad movie, but a bad movie does not affect the fact that it is a horror movie. As long as it is possible to be a hit, your name is likely to be remembered."
I have to say that Werner's words moved Lesner. Horror movies do have an indescribable logic. Sometimes, even though the filming is not very good, the box office is good.
If "Blair Witch" is really popular, it is definitely the most exciting thing on his resume.
Vision is the mark of all successful people.
If he can discover a potential film from a film that others are not optimistic about, his vision is definitely better than others.
This is a bit risky. But the risk and the rewards once successful are well worth it.
Before, he was considering the interests of the theater chain. If he changes his perspective and considers both the interests of the theater chain and his personal interests, then it is not impossible to give him a screen in a bustling area.
When Wen Zhiren saw that Laisna did not object immediately, he knew that it was possible to impress Laisna. He used his brain and thought of another argument.
"Mr. Lesner, since you have browsed our 'Discover Witches' website, you should know that someone has connected the witch Blair with Sadako in Brother Long's "The Ring"."
Lesnar nodded.
"I have seen a saying that witches and Sadako are actually the same type."
Wen Zhiren quickly persuaded.
"Yes. Since there is such a saying, then "Blair Witch" can actually take advantage of the popularity of "Midnight Bell". Sadako is a big IP, but it is a pity that Brother Long did not make a sequel. But since Witch and Sadako are the same
Those who are fans of "The Ring" will definitely watch "Blair," and it will even lead Brother Long's fans to watch "Blair."
"Brother Long has many, many fans."
It should be mentioned here that the screenwriter of "Blair Witch" did not directly write Wu Long's name. Wu Long took a pen name, which translated into Chinese is "Thousand Mile Knife".
This pen name was Wu Long's recollection of Baili Dao, an author who was a provocateur mentioned by Xing Zhongfei. In order not to be provocative, he changed "hundred" to "qian".
As long as it is not made public, no one will know that the screenwriter of "Blair Witch" is Wu Long.
Lesnar thought and said:
"No matter how nice you say it, it can't change the fact that your film is terrible. I've said before that if you had spent half of your marketing expenses to make the film, you wouldn't be what you are today."
"Okay, I'm impressed by your efforts. However, I can only give you a screen in a bustling area. It's just in Los Angeles, and it's only for one day. If the results are not good on the first day, it will be replaced immediately."
Lesner stretched out his finger to stop talking.
"Stop saying that, otherwise I won't even give you a screen."
Wen Zhiren and Werner knew that this was the bottom line and quickly thanked Laisna. After that, they signed the contract and went through the procedures.
Walking out of One United Cinema, the two high-fived and celebrated.
"Ten screens!"
"Not bad, better than nothing."
"You know what? I've just been praying."
"Your prayers succeeded."
"No, I regret it?"
"Why regret it?"
"Because when I prayed, I asked for a few screens. If I asked for a few hundred screens..."
"No, maybe without your prayers, we wouldn't even be able to get ten screens."
"Well, this is a good start. With this contract, it will be of great help to us to open the door to independent cinemas!"
"Next, when we run independent cinemas, we have to focus on two points. One is that we have signed a contract with One United Cinemas. The second is that we have invested more than 10 million US dollars in marketing expenses. Once the release date is confirmed, we will
We will immediately invest in offline promotions to create the last wave of hype before the release. Third, we will lead "The Blair Witch Project" to "The Ring", which will attract fans of "The Ring" and Dragon
Brother’s movie fan.”
"Okay, do it your way. Should we run separately? There are too many independent cinemas. If we run together, I'm afraid it will be too late."
"Well, we have to run separately. Make a copy of the contract, you take the original and I take the copy, and try to get a few more screens."
With the success of One United Cinema, the two regained their fighting spirit.
Starting a business is really difficult and hard, but once you achieve something, the sense of accomplishment is indescribable.
The two of them first ran through the independent theaters in Los Angeles separately, and then started running across the country. After the independent theaters across the country were completed, a total of twenty-six theaters were won. Each theater was given a screen, plus ten dollars from One United Cinemas.
Screens, a total of thirty-six screens.
They reported the results to Wu Long and immediately started offline publicity.
Wu Long was also shocked when he saw that they had won thirty-six screens. You know, in the previous life, only twenty-seven theaters were willing to show it in the first week. In the second week, it only increased because of the strong box office performance in the first week.
to 1,100 households.
Wen Zhiren and Warner were able to get nine more screens than the original version, which shows that they really tried their best.
Offline publicity mainly involves posting help posters at universities, bookstores, newspaper and magazine kiosks, and supermarket entrances across the country. Later, help notices will also be published in newspapers.
On the poster asking for help, there are photos of the three leading actors. It means that the three people went to search for the missing witch Blair. If someone can find them or find the valuable items they carried with them, such as recordings, etc., they will get a
Reward of ten thousand dollars.
This help advertisement was also posted on the "Discover Witches" website.
Then, Wen Zhiren and Werner turned into trolls themselves and began to post comments on the help forum.
I have nothing to do anyway, so I might as well go find the three missing college students. If I find clues, I can make $10,000 in vain.
He also said that he was going on a trip anyway, and where to go is not tourism? The Caribbean is too far away, so it would be better to go find the three missing persons, which would be considered a good deed. If you find clues, you can get 10,000 US dollars. You have done a good deed and made money.
.
He also said that he was not going to find Witch Blair, so there was no need to worry about danger.
Soon, someone reported seeing the same help-seeking poster at the door of a supermarket near their home.
Some people said that there are such help posters in their schools.
At the entrance of a bookstore in Luoshanji, the owner took a help poster and posted it in a conspicuous place at the entrance.
A regular customer was about to enter the store and thought it was some advertisement for a new book, so he couldn't help but stop and look at the poster.
"What is this? Boss, is it a new book? Blair the Witch? No, this isn't a new book, is it?"
The boss turned around and recognized Cross, a regular customer.
"Hi, hello, Cross. This is not a new book, it is a poster asking for help. Three young people went to find the witch Blair and disappeared. Now someone wants to find clues about these three missing people. The reward is 10,000 US dollars.
.”
"Ten thousand dollars? That's quite a lot."
"Of course. Just treat it as a trip and you can still make money."
"But, witches are dangerous, right?"
"Witches, I don't believe in witches. They are all fictitious, just like novels. Those three young people must have disappeared and fell into a pit or crevice, so they were not discovered." The boss Dali paid for the advertising fee.
Introduce and promote.
"That's not fiction, it's real. There are real witches. Just like Sadako in "The Ring"."
"you know?"
"Of course I know. There are detailed information on the three people on the 'Discover Witches' website, and even the TV show has reported it. I have seen it, but I didn't expect anyone to look for clues about them. Ten thousand dollars, forget it, I don't dare to take the risk
.”
"So is it true? That's so pitiful. Their relatives must be very sad. So I say, young people should not look for trouble, otherwise they will be very unlucky."
The boss took out his mobile phone, checked the promotional posters, took photos and uploaded them, and soon an advertising fee was credited to his account.
On the Internet and in real life, the help posters began to circulate quickly, causing controversy. The TV station saw this momentum and followed the trend to earn ratings. In the final analysis, should we look for clues and will we encounter danger? Who wants to
Chapter completed!