On the fourth day, "Blair Witch" was released on 37 screens.

According to the box office statistics on the fourth day, the attendance rate of "Blair: The Witch" was still 100%. The owner of the independent theater that temporarily joined the screening of "Blair: The Witch" laughed silly.

"I'm so smart!" he called one by one to tell the other 26 independent theaters showing "Blair Witch."

Unfortunately, due to contractual restrictions, independent theaters like them dare not replace more of the "Pulse" screens with "Blair."

On the fourth day, the box office of "The Chase" dropped off a cliff.

This made Lesner no longer hesitate, and directly took out ten of the screens showing "Pulse" in its theaters and replaced them with "Blair."

Other independent theaters have also approached Wenzhiren and Werner, hoping to screen "Blair Witch".

Wen Zhiren and Werner are certainly happy to see such a result.

On the fifth day, "Blair Witch" played on 68 screens.

Although Lesner added ten more screens to show "Blair," he was still worried. "Blair" seemed to be doing well, but due to the quality of the film, the future was actually not easy to predict.

It may continue to maintain momentum, or it may experience a cliff-like decline.

Which direction the situation will develop depends on the level of support from netizens.

Other theaters have already paid attention to the sales of "Blair Witch" every five days, and contacted Wen Zhiren and Werner to discuss and next arrange the screening of "Blair Witch".

According to the box office statistics on the fifth day, "Blair Witch" has 68 screens, and the attendance rate still maintains 100%!

The film industry is shocked!

Not to mention the small number of screens, just saying that the attendance rate for five days was 100%, which is enough to shock people. It can also be written into the history of movies!

Similarly, the box office of "Extreme Chase" continued to decline and did not stop the decline.

The reason has been analyzed by professionals in the industry. If you imitate Wu Long, you will not be able to imitate him. This imitation will make people feel very awkward.

The audience will always subconsciously compare "Queensland" with "John Wick" and compare Kester with Wu Lung. This comparison will definitely make Kester look like a clown.

The gun-holding action is not as handsome as Wu Long's, and the shooting action is not as rhythmic as Wu Long's. Kester is also a veteran actor, a former first-line movie star, and has acted in many action scenes and gun fights. The shooting action is nothing, it is a consistent Western action.

But the rhythm of the movements is much different.

Wu Long's gunfight scene is like an exciting rhythm song. The transition between movement and stillness all highlights the aesthetics of violence.

Kester's gun fight scene lacked rhythm.

I just can't feel the "bang bang bang" feeling of Wu Long's gun fighting, and I can't hear the artistic conception of the sound of gunshots beating my heart like drums.

It's okay if Kester doesn't learn from Wu Long, but once he learns from Wu Long, the gap will be huge in comparison.

Such a gap not only disdains Wu Long's fans, but also makes other viewers feel like garbage.

As for the car chase scene in "The Last Chase", because of the gun fighting skills imitating Wu Lung, the audience naturally compared it with "Assassin's League".

In addition to the attractive setting of the bullet turning in "League of Assassins", another exciting feature is the bold and innovative car chase scene.

This scene of a speeding car passing over an intercepting police car has been seen in other films before. But they all used a method similar to a slope. It was not as impressive as in "Assassin's League" where it rolled over and then hit the side of the bus and turned the bus over.

A majestic scene.

The flying stunt of flying over the roof of a moving car and using the roof sunroof to assassinate people also makes people say that Wu Long's imagination surpasses the public.

"League of Assassins" has car stunts, but "Pulse" doesn't have them. "Pulse" has car stunts, but other movies have them. In this way, the car stunts of "Pulse" are included in the movie, but they become useless.

There is nothing new, and it is not like imitating Wu Long, which makes the audience think it is bad.

In particular, the media promoted "Blair Witch" with a 100% attendance rate. After such a comparison, even ordinary viewers thought that "Blair Witch" was a bad movie. That was because it was filmed by real ordinary people.

"Queensland" spent so much money to shoot, but it didn't have any new ideas and still copied Wu Lung's "John Wick", which is worse than "Blair".

Under such publicity, once word of mouth spreads, no one will naturally watch it anymore.

For those who haven't watched it, a big factor is that it was influenced by "Blair Witch".

As a saying goes, the less you can get, the more you want it.

Because "Blair Witch" is shown in few theaters, it has inadvertently created starvation marketing. The less people can buy tickets to see it, the more people have to buy tickets to see it.

This is a competitive mentality.

I didn't watch "Blair Witch" for real reasons, I just watched it for others, and I had a competitive mentality that I must watch it too.

Because the box office of "Pulse" continued to fall on the fifth day, one theater chain released "Blair" on 30 screens on the sixth day.

And all the independent theaters have begun showing "Blair Witch."

On the seventh day, the number of theaters showing "Blair Witch" increased again.

According to the first week's box office, "Blair Witch" ranked last. This is not surprising. Even if the attendance rate is high, because there are few theaters showing it, the total box office will definitely not be that high.

However, starting from the second week, the number of theaters showing the film has exceeded 1,200. And every day, the number of theaters showing the film is increasing.

Judging from the trend starting from the second week, most evaluation agencies predict that the North American box office of "Blair Witch" will exceed US$80 million.

Wen Zhiren and Werner already wanted to drink champagne to celebrate.

If the North American box office can reach US$80 million, the return on investment for "Blair Witch" will exceed 4.

When the return on investment reaches 3, the film can be considered qualified. When the return on investment reaches 4, the film can be said to be successful.

If the return on investment exceeds 4, there is basically a possibility of a sequel.

Of course, there will definitely not be a sequel to "Blair Witch". It's enough to lie once, but if you want to lie a second time, do you think everyone is a fool?

Wen Zhiren and Werner plan to separate themselves and start running global film channels. Of course they have no way to do it, but Wu Long can give Wen Zhiren and Werner the global film market channels controlled by Feihong Pictures.

"I received an invitation from Lion Pictures. They want to represent "Blair Witch" in McCracken's overseas film market."

"Really? I received a call from Weiner Pictures. They want the same thing as Lion Pictures."

"They must not know that we actually work for Brother Long. Brother Long also has their global film market channels."

"But it's a bit troublesome to stay here and be harassed by them."

"We can find someone to help. You see, I no longer need to be here at the Merricken Country Film Market. We know a lot of people, and some of them are worthy of contact. It's not that they are incapable, they just don't have the opportunity."

"You mean to find someone to take care of the remaining theaters in Merricken Country for us. The two of us can leave Merricken Country and run outside together?"

"We should run them separately, that way it can be faster. The market performance of Merricken Country is enough to convince the global film market to accept such a bad movie. Almost all cinemas in Merricken Country have signed contracts with us to screen "Blair Witch"

". Just find someone to manage it and provide assistance to the other party when they increase screenings."

In addition to Lion Pictures and Weiner Pictures, other film companies with global distribution capabilities are contacting Wen Zhiren and Werner, wanting to represent the global screening rights of "Blair Witch".

"Wait a minute, I suddenly thought of a problem. Our deception is time-sensitive. The longer the time goes on, the easier it is to be exposed. At the beginning, the audience was not willing to accept the facts. But as time went by, the audience's

Enthusiasm will definitely decline. What’s more, the impact of other films will give them more choices.”

"That's right, I really overlooked this point. How about we let Feihong Pictures represent us? Feihong Pictures is Brother Long's company, and they also have global channels."

"No. Why does Brother Long want us to set up a new company and try not to get involved with him?"

"Why don't you ask Brother Long."

Wu Long listened to Wen Zhiren and Werner's report on the results of "Blair Witch" through the Internet. Wen Zhiren and Werner also said that if they go to the global film market channel, there will be time problems. The longer the delay, the more time it takes.

, the income is likely to be smaller.

They felt that if they let Feihong Pictures act as the agent for global distribution, it would go against Wu Long's original intention of letting them set up a new film company.

"You have done a good job. In terms of timeliness, you should indeed find a global agent. You are also right in considering it. You don't need to find Feihong Pictures. Don't ask Lion Pictures and Weiner Pictures."

Wu Long's films in Haolaihu are basically distributed to Lion Pictures and Weiner Pictures, which will definitely make other film companies uncomfortable.

If the film company established by Wen Zhiren and Werner cooperates with Lion Pictures or Weiner Pictures, and it is later discovered that they are related to Wu Long, then Wu Long will be very offended by other film companies.

And if the film companies of Wen Zhiren and Werner do not cooperate with Lion Pictures and Weiner Pictures, but cooperate with other film companies. Later it is known that they are related to Wu Long, it can be explained that Wu Long wants to make good friends with other people.

movie company.

Wen Zhiren and Werner were smart people and quickly understood what Wu Long meant. They quickly cooperated with another film company and let it distribute it in the global film market. They fought for it and got a good price.

The price they were offered was not enough to negotiate based on their experience as newcomers. However, Wu Long explained to them the details and bottom line, making them appear experienced when negotiating with the other party, not just newbies in the industry.

In fact, negotiation skills are nothing. Wu Long just asked them to lift Lion Pictures and Weiner Pictures out, and the other party would definitely agree to give them a good price.

In addition to Lion Pictures and Weiner Pictures, there is more than one film company with global distribution capabilities. Suffice it to say that if they miss them like they missed Wu Long, they will definitely regret it in the future.

This simple statement can make the other party make up his mind quickly.

Two weeks after its release in McCracken Country, "Blair Witch" was launched in the North American Film Market and the Global Film Market outside of McCracken Country.

In the second week, due to the increased number of screenings, "Blair Witch" actually won the box office championship for that week.

Starting from the third week, "Blair Witch" will be shown in theaters across the country.

Attendance has dropped, but box office has increased.

It is said that the film company behind "Pulse" wants to line up more screens in cinemas. When the movie theaters show their box office results, the movie behind "Pulse" is suddenly unable to speak.

Movie theaters also need to make money for food. If your grades are not good and your data is too bad, no one will be willing to continue arranging movies for you.

Wouldn't it be nice to make money by showing the popular "Blair Witch"?

When the North American box office of "Blair Witch" exceeded $80 million, the accumulated doubts were finally loud enough and began to arouse more people's attention and opposition.

""Blair Witch" is not a real disappearance at all. After investigation, it was found that the identities of the three people in the movie were disguises. This is a pure movie, shot in the form of a pseudo-documentary. For the sake of publicity, it was used to deceive the audience.

marketing methods..."

Mockumentary was not the first to use it in "Blair Witch."

But, Wu Long!

In fact, before Wu Long, someone had this idea. But because mockumentary is equivalent to a deception technique, not many people used it out of cherishing their fame.

And it was Wu Long who promoted this on a large scale.

It was used in the filming of the Amazon Rainforest series of movies and TV series. However, although Wu Long promoted it in the form of a mock documentary, on the other hand, Wu Long also explained that it was shot in the form of a mock documentary shortly after the beginning.

It's just that people who like to speculate don't believe Wu Long's explanation.

The promotion of "Blair Witch" is different again, but from the beginning to the present, neither Wen Zhiren nor Warner has clarified the facts.

This will bring about a serious consequence. After the incident is revealed, the audience will think that they have been deceived and fooled like monkeys.

Because the script and plan were given by Wu Long, neither Wen Zhiren nor Werner thought about this out of trust in Wu Long.

At this time, the voices of opposition and doubt gradually became louder, and Wen Zhiren and Werner turned from joy to panic.

For the media, whether they support or oppose, they can get good things from this public opinion. So the public opinion will definitely not be one-sided.

Especially those who originally supported "Blair Witch" would not slap themselves in the face. This resulted in the fact that there was no need for Wen Zhiren and Warner to pay public relations fees for someone to defend them.

"Some people say that the marketing incident of "Blair Witch" and its missing persons is a deception to the audience and fans. In fact, as far as movies are concerned, all film practitioners know that the movie itself is a kind of deception.

The movie deceived the audience's emotions and deceived the audience's tears.

The marketing plan of "Blair Witch" only expanded this deception from the screen to reality.

If this were a product, I would condemn it.

If this were any other kind of film, I'd condemn him too.

But if this was a horror movie, I wouldn't condemn him.

Because the content of the marketing plan is one of the horror elements of this horror film.

Why do we get scared when we watch murder movies? Because we are afraid of real-life killers.

Why do we feel scared when we watch witch movies? Because we are afraid of real witches.

"Blair Witch" and the missing marketing plan modeled reality and movies and connected the movie world with the real world, which will give people the greatest fear at the end of the film.

Why do people who watch horror movies watch horror movies?

It is to experience the feeling of fear and trembling, and to release the depression in life through being frightened.

Before the end of "Blair Witch", there was no fear at all. I would like to ask, if there was no such marketing plan, would the audience be scared in the end?

Won't.

"Blair Witch" is a bold attempt by the director to explore horror psychology. It is groundbreaking and can be recorded in the history of horror films.
Chapter completed!