The products produced by many factories are unsaleable and have a backlog, and the capital flow is cut off. Workers cannot be paid, and the factories are still struggling to survive.

In order to reduce the burden on enterprises, major state-owned enterprises began to lay off employees in large numbers. Countless iron rice bowls were smashed at this time, which also declared that the era of big pot rice was completely over.

Rapid transformation from planned economy to market economy.

Reform is painful, and it is also accompanied by the opportunities of the times. Countless people have also made a lot of money from the wave of this era, and their methods are like eight immortals crossing the sea, each showing their magical powers.

At that time, even the best companies were facing various problems.

So a group of people have focused on those high-quality companies.

After profit transfer, secret operations, several rounds of buying and selling, and reorganization, many collective enterprises have turned into individual ones.

And those real non-performing assets began to go bankrupt in large numbers.

Countless people who relied on major factories for a living were laid off and forced to fend for themselves.

At that time, there were numerous such things as bathhouses for laid-off workers, restaurants for laid-off female workers, and various small businesses with the word "laid-off" in them.

Because a large number of factories closed down, they were reorganized, merged, or even sold to individuals.

Countless people made a fortune from it, and there were many who resold state-owned assets. They were eventually liquidated and imprisoned. From then on, they were surrounded by iron doors and iron windows.

Of course, the final wave of layoffs will not fully erupt in another two years.

There are also some companies that are looking for vitality when they are in trouble and begin to learn some Western business strategies.

It was against this background that the ‘marketing major’ under the economic management system entered China. In the early 1980s, marketing theory was introduced into the country and settled for 10 years before it began to seek application.

Since 1985, the pace of China's economic system reform has accelerated. With this spring breeze blowing, marketing can be regarded as taking a step away from theory and truly moving towards practice.

There is a saying that goes well: Practice is the only criterion for testing truth!

It has been nearly 15 years since the concept of marketing was introduced and applied, and it has always existed only on the bookcases of so-called experts and scholars.

However, from 1988 to 1992, in just four years, on the basis of practice, both the research team and teaching and research have made great progress, and the most important thing is that it has really begun to be used.

Even though it’s still just the bud of getting up early!

Many foresighted companies have begun to build their own sales networks and channels.

Salespersons can receive sales bonuses on top of their original basic salary based on sales volume.

This greatly increases the enthusiasm of sales staff.

In the past, when ordinary people went shopping, they had to wait in line at the supply and marketing cooperative with various tickets and cash, and look at the bad faces of others.

But now, the status of customers has been improved countless times.

"What do you want to choose?" When the three people came over, the saleswoman was very enthusiastic.

Lu Hao looked at these recorders and liked them very much. He leaned forward on the counter and looked inside.

A tape recorder was no longer a rare item in the 1990s, but it was still unaffordable for many poor families.

Lu Ye was also watching.

In the middle of the two-sided container, a small, palm-sized tape recorder caught Lu Ye's attention.

Lu Ye is familiar with this thing. It has a nice name called Walkman.

It can be installed with batteries or can be used directly by plugging it into the power supply.

Lu Ye pointed at the Walkman and said, "Show us this."

Following the direction pointed by Lu Ye, the salesperson looked. "You are really discerning. This is imported from Japan."

The salesperson turned around and picked up the model on the shelf.

When Lu Hao saw the Walkman, he almost drooled with greed, his eyes were shining, and he stared at the Walkman in the salesman's hand.

Although the clothes of Lu Ye, mother and son were a bit old, the salesperson did not look down upon them at all.

It was said in the past that it takes three years for the new, three years for the old, and three more years for mending.

This kind of thinking is actually quite deep-rooted.

Many people with money in their pockets still wear very simple clothes, and there are also many people with ten thousand yuan who wear various patches on their bodies.

There is meat in a steamed bun but not in the pleats. It is such a simple truth. Salespersons who see so many different kinds of people every day certainly understand it.

Putting the Walkman on the counter, the salesperson began to explain the machine: "This is imported from Japan. It is new from Aiwa this year. The sound quality is excellent. Look, the battery box can be detached."

"

The salesperson casually removed the battery box from the Walkman.

Lu Ye looked at this design and found it indeed quite convenient.

When connecting to the power supply, easily remove the battery box to prevent the machine's capacitor from being burned out due to excessive capacitance.

Lu Hao couldn't help it any longer. He reached out and picked up the Walkman on the counter and started playing with it. He was completely attracted by this small Walkman.

Lu Ye asked: "Can you try it?"

The salesperson took a music tape directly from under the counter and handed it to Lu Hao. "Why can't you try it? I'll give you the tape."

Lu Ye took a look and saw that it was Teresa Teng's album.

Young people's acceptance of new things is unimaginable.

Lu Hao had obviously never come into contact with a machine like the Walkman, but after taking the tape and just looking at it, he knew how to open the lid.

Insert the tape.

Install the power box and press the play button.

"As time goes by in a hurry, I only care about you, and I am willing to be infected by your breath. How often can you find a close friend in life, and it is not a pity to lose the power of life."

As Lu Hao pressed the play button, Teresa Teng's singing came out from the speaker hole of the Walkman.

Unique and charming voice.

Lu Ye could tell that this was a song called "I Only Care About You", an old song from the 1980s.

To be honest, the sound quality of this Walkman is quite good.

In this era, if Lu Hao brought this thing to school, he would definitely be the most handsome boy in the school.

There was no need to ask, Lu Hao's expression said everything, his mouth was almost watering, just like Zhu Bajie saw Fairy Chang'e.

Lu Ye asked the salesperson: "How much does this cost?"

"999 yuan, this is the latest model this year, imported with original packaging, guaranteed to last." The salesperson looked at Lu Ye with a smile on his face.

Who said people in the 1990s couldn't do business? Pricing like 999 actually existed in this era.

Such a coincidence?

Lu Ye was really speechless. He really only had 1,000 yuan left in his pocket, and besides that, there was only some change left.

He said casually: "You have clairvoyance, but I need the money in my pocket. Make it cheaper. If it's cheaper, we will buy it."

Song Shufen stood aside, looking at her two sons, shook her head, pulled Lu Ye and said: "Boss, this is too expensive, let's buy a cheaper one. I think the one your Aunt Chen bought only cost more than 200."

Yuan.”

When the salesperson heard Song Shufen's words, she quickly smiled, pointed at a big guy on the shelf, and said: "Sister, this is incomparable. The one you are talking about is the one you are talking about. That guy is big and can only be used at home. This one can only be used at home."

How great, you can take it with you wherever you go, it’s imported, it’s not out of tune, it’s sturdy and durable.”

"That's too expensive. You can buy several big ones for this small one." Song Shufen still shook her head.

"Please make it cheaper, give it a little more, so that we can feel more comfortable." Lu Ye said.

When the salesperson saw this, he pretended to be in pain: "I can give you a discount of 19 yuan at most. It's not profitable at all."

"950, if it works, we'll take one, and if it doesn't, we'll take it down." Lu Ye said simply.

The salesperson still looked pained and kept saying: "If you don't make money, you really can't sell it at this price."

Lu Ye stopped talking, pulled Lu Hao, and was about to leave.

Lu Hao reluctantly put the Walkman on the counter and followed Lu Ye outside.

The salesperson kept looking at the three people, making calculations in his mind. When he saw the three people walked out seven or eight meters away, he shouted at the top of his lungs: "Come back, I'll sell it to you."

The top pick in the business, the salesman kept staring at the three of them, just to see if Lu Ye and the others would look back. This was completely a psychological warfare.

Seeing that the three of them were walking away, Lu Ye and the other three deliberately shouted and talked to prevent the three of them from regretting their bid and not buying, just to attract everyone's attention and put psychological pressure on the customers who had walked away, so that they had to come back because of their face.

purchase.
Chapter completed!