Chapter five hundred and eightieth advertising creativity
Whether there is any hope for Chinese football, Lu Ye doesn't know, but one thing is that Director Gong may never see the men's football team again before he retires.
After the meal, Director Gong and Lu Ye exchanged their mobile phone numbers. After everyone saw that they had finished their meal, Director Gong got up and left.
Minister Ji and two others from Lu Ye were left at the scene.
"Mr. Ji, thank you very much for this incident. Don't worry about our advertising in the future. Our Dragon Soul mobile phone will definitely satisfy you." Lu Ye said generously.
"Then I would like to thank Mr. 6. Nowadays, it is difficult for all channels. In the past, it was a big pot, with funds allocated from above and programs produced from below. Now everything has to move closer to the market economy and emphasize self-sufficiency. Where does the money come from? It is not necessary.
Did it come from one advertisement after another? I am in such a position. The leaders at the top want performance, the staff below want to eat, and everyone is eagerly looking at the little money you make. It is difficult."
"Now that President Lu has said this, I can rest assured."
Minister Ji said with a smile, and also took advantage of the wine to say a few words that he would not normally say.
Reform is just about crossing the river by feeling the stones. Although he is considered to have a good reputation on the TV station, the pressure in his heart is actually not light.
"It's not easy." Hearing this, Lu Ye also started to sweat.
Director Gong's work efficiency is very fast. Within a few days, the mobile phone sponsorship was completed.
Luye’s Huaxia Dragon Soul mobile phone will sponsor 1,000 mobile phones at one time to the competition team, and the competition team will give Huaxia Dragon Soul Technology Company the title of an official sponsor.
With this name, the name of the Dragon Soul mobile phone will appear in the reports of major news media. This is undoubtedly one of the best publicity methods for the Chinese Dragon Soul mobile phone.
In this way, these mobile phones sponsored by Luye are worth the money.
What's more, when the game comes, the silver mobile phone images used by Chinese athletes and coaching staff will be broadcast live on television to audiences across the country. When the time comes, Lu Ye's investment will be the one with the greatest return.
when.
Lu Ye was very excited after receiving a call from Director Gong.
Lu Ye personally escorted a large truck that drove from Luancheng, loaded with Chinese Dragon Soul mobile phones, and slowly drove into the temporary office space of the World Table Tennis Championships preparation team.
Different from the previous mobile phones that were rushed into production, this time the Huaxia Dragon Soul mobile phone has its own independent packaging box, product certificate, user manual, charger and other necessary items.
The outer packaging is simple and elegant, with only a Chinese Dragon Soul logo and a black dragon head pattern on the front, which is very cool.
Didi didi...
The large truck slowly adjusted its rear end to make it easier for people to unload and get off the truck.
"Gong Shu, I personally escorted 1,000 Chinese Dragon Soul mobile phones here. Do you want to take a look at them in person?" Lu Yecai jumped off the big truck, saw Gong Shu, and immediately said with a smile.
:
"I didn't expect you to be very fast. Just after we finished talking here, you delivered the things." Director Gong said when he saw Lu Ye.
"Send it here early so that our athletes, coaching staff, and staff behind the scenes can use mobile phones earlier. Wouldn't it be more efficient? Haha..."
Today's athletes, among the ten, not one has a mobile phone, and the same goes for coaches. It's really hard to find someone. Communication depends on shouting, and transportation depends on walking. This is definitely not a joke.
"Mr. Liu is now interested." Director Gong nodded.
While the two were talking, many more people walked out of the building one after another.
Seeing a few figures among the visitors, Director Gong said to Lu Ye: "Come, Mr. Lu, I will introduce you to some leaders of the competition team."
When Lu Ye heard this, he smiled and walked over with Director Gong.
Over in Hong Kong City, the advertising company came up with several sets of design plans. After Zhang Song read them, he felt bad. The things produced in a rush had no design at all, and the content was all based on one mouth. Such an advertisement,
Any photographer can take the photo, so why do we need a so-called advertising creative artist?
"It's all rubbish. If you think about the advertising company, if it only has this little strength, then our cooperation should end here."
Zhang Song stood up and left extremely displeased. He did not expect that Changxiang Advertising Company, which is well-known in the market, would be such a bad company.
"Mr. Zhang, wait a minute. The plan has been rushed out in the past few days. After all, the time you gave us is too tight. Please forgive me. We have just returned from observing the two actors on the set. We have some new ideas now. Zhang
Can you please sit down again and listen to me express my thoughts?"
Outside the door of the small conference room, a capable woman with medium-short hair rushed in in a hurry.
Hearing what this woman said, Zhang Song hesitated slightly and said, "Then I'll give you 5 minutes."
Seeing this woman entering the door, everyone in the conference room seemed to have found a backbone all of a sudden, and all the faces that were originally crying were replaced with smiles.
"Fortunately, Sister Kiti, you came back in time, otherwise we would have been in big trouble this time."
"I asked you to work harder, but you just don't listen. If this order blows up, how will we explain it to Maria?" Sister Kiti said with a bit of hatred for iron.
After putting down her belongings, Sister Kiti took out a few hand-painted paintings she had drawn on the road from her bag.
call···
"I hope it works this time."
Sister Kiti said silently in her heart.
say-app&——
"Mr. Zhang, these sets of hand paintings were drawn by me based on their characters when I was on the set of Gu Lele and Li Tongtong. Please take a look."
Taking over the hand-painted painting, Zhang Song looked at it casually and found that the painting was quite good, capturing the characteristics and charm of the characters.
"You still have three minutes." Zhang Song said.
"Mr. Zhang, if advertising wants to be effective, I think it is nothing more than posting, borrowing, wow, washing, and ugly. Posting refers to what is the most attractive event at the moment, and our advertising should post what is popular in the world. Borrowing is
Apply other people's mature advertising creativity and replace it with your own content that suits your product. Wow, it is a gimmick that can trigger people's discussion through advertising, so that people who see the advertisement can't help but follow the discussion, causing an uproar.
.”
"As for washing, it is through constant repetition of specific advertising words or pictures to achieve the purpose of brainwashing the audience. Just like Hengyuan Xiangyangyangyang, that is one of the most successful cases of word-washing tactics."
"The final ugliness is to use a specific way of acting ugly to focus on leaving a deep impression on the advertising audience, so that it can remain in the audience's memory for a long time."
"Of these five-character formulas, I think we can now use the third one, the Huazi formula!"
Sister Kiti said quickly, there was no way, the time Zhang Song gave her was already exceeded.
"Gu Lele and Li Tongtong respectively play the male and female protagonists in the new version of The Condor Shooting, one Yang Guo and the other Little Dragon Girl. Their looks are simply the best among actors in history. I dare to boldly conclude that the new version
Once "The Condor" is released, it will definitely be very popular, so I plan to use the "Tie Zi Jue" to make Gu Lele and Li Tongtong appear in the guise of Yang Guo and Xiao Longnu respectively, and then use the "Hua Zi Jue" to create a gimmick and get everyone talking.
In this way, the effect of advertising will definitely be maximized."
Sister Kiti said it very seriously, and Zhang Song could hear it clearly.
What a five-character formula, this is the first time Zhang Song has heard of this kind of thing, but he has to admit that what this Kiti sister said is really attractive, and it is much better than the few wine bags and rice bags just now.
"How do you want to create a gimmick?" Zhang Song asked.
"In the original work, Yang Guo and Xiao Longnu have a set of martial arts that combines two swords. I plan to shoot this scene, but instead of letting them use swords, they use our mobile phones. The gentleman's sword and the lady's sword become two.
Mobile phone, isn’t this a gimmick?” Sister Kiti replied.
Yang Guo, Xiao Longnu, the two swords merged into the King of Fighting. The swords are not swords, but two mobile phones. This kind of picture is indeed quite interesting when you think about it. It should be impressive.
Zhang Song remained silent, thinking quietly in his mind.
Chapter completed!