"Wife!"

Zhang Haidong hugged Du Jing and was moved beyond words.

Soon, the aroma of food filled the house.

…

The joy brought by the new home was short-lived. Not long after, Wu Yao called Zhang Haidong into the office with a serious expression.

"The Lantern Festival is over, and it will be March soon. There is only one month left to move into a new company.

Now you have to completely put down the work here and don't worry about it. I will naturally arrange for someone else to take over.

You have to start working on the new company with all your strength now."

Wu Yao said solemnly.

When she said this, Zhang Haidong came back to his senses.

Yes, the Lantern Festival is over!

My daughter will start school soon, it’s March!

There are countless days, and they go by so fast!

"Okay, then here are my suggestions for the layout of Huahe Shopping Mall. I'll leave them here for you. Whatever the new company needs to do, you can arrange it."

Zhang Haidong put the information in his hand on the table.

"Yes, after some education, my speech sounds much better. At least it makes me feel comfortable."

Wu Yao knocked on the table and threw over a stack of information.

Zhang Haidong opened it and looked up in surprise: "Information about Guangying Group?"

"That's right. Our new company's biggest rival in the future will be the Guangying Group."

Wu Yao said seriously.

"I already understand this.

Guangying Group is a well-established powerhouse. It began to deploy department stores in the early 2000s. Their predecessor was North China Hongxia Construction Group, which started its business in real estate.

Because there are many real estate projects, there are many shopping malls where they are the direct owners of property rights, and the first-mover and exclusive advantages are particularly great.

It probably only took less than eight years to completely establish a foothold in major first-tier cities in China.

Sales are also growing steadily.

Their base is Suzhou in the Yangtze River Delta. Therefore, in the Yangtze River Delta, the Light and Shadow Group is almost sweeping.

Even those super large department stores and supermarkets abroad, including Carrefour, Wal-Mart, etc., are no match for them."

Zhang Haidong closed the document and said.

"Huh? Not bad! I didn't expect you to be so interested. It seems that you already know something about our competitors."

Wu Yao said with a smile.

"Didn't I say during the last assignment that the Light and Shadow Group is our biggest opponent? I went back to find out more about it."

Zhang Haidong nodded and said.

"Well, what I like most is your serious work attitude. Others really don't have it!"

Wu Yao said and then sat upright.

"Let me tell you this, starting from the first cup of coffee last fall, to Christmas marketing, to pre-Spring Festival marketing this year, we have successfully defeated Guangying Group.

The senior executives of Guangying Group have noticed Jinmen, and now they have transferred new personnel from the headquarters to prepare to deal with us.

So at the beginning of the new year, we have a tough battle to fight.

Only winning is allowed, no losing is allowed.

If we lose this battle, Huahe Group may never be able to turn around."

Wu Yao tapped the table with her fingers and said.

This is her most habitual action.

"Ah? Isn't that right... Why does it feel like the sky is falling when you lose..."

Zhang Haidong was puzzled.

At the very least, isn’t it still supported by Huahe Real Estate?

Even if you lose, it won't be to the point where you can't stand up!

"If you lose, you will never be able to recover. If you lose, will the enemy give you a chance?"

Wu Yao said and explained seriously: "Do you know how much money a company has?

Except for super technology giants like Apple, which rely on their huge monopoly in the technology market to have so much cash flow, normal companies do not have that much cash flow.

Part of their cash flow comes from bank loans, and the rest comes from sales and project payments, which are paid back very slowly.

This money needs to flow through multiple departments of the company.

Think about it, if Guangying Group wants to spend all its money to fight against you, why do you have so much cash flow to fight against them?

Do you have such a strong family background?

If you can't keep up...can you imagine the consequences?"

Wu Yao said seriously.

"Ah? It has reached such a serious stage? Are you going to spend money and start fighting?"

Zhang Haidong's eyes widened.

"That's right. The reason why Guangying Group didn't win against us last year was firstly because their marketing strategy was not as good as ours, but because they were trying their best to deal with Tianhong Group in the Pearl River Delta.

The Rainbow Shopping Mall and Regal Department Store under the Rainbow Group started a bloody price war with the Guangying Group, and in less than a year, they were completely defeated.

Now Guangying Group controls more than 80% of the Tianhong Group in the Pearl River Delta."

Wu Yao said.

Swallowed... annexed?

Zhang Haidong of Rainbow Group knows that it is the largest shopping mall in the Pearl River Delta!

Was it just swallowed up by the Light and Shadow Group?

After swallowing, Zhang Haidong said slowly: "What if the Light and Shadow Group starts a price war but we don't? How about we wait and see what happens?"

How come this has reached the point of a desperate fight?

Can you still hit me if I cower?

"Zhang Haidong, your mentality has improved, but your vision has not caught up at all."

Wu Yao shook her head angrily and looked at him.

"Do you know what the capital market is?

The capital market is a market where as long as you fall, I will pounce on you to suck your blood and eat your flesh.

It has no other characteristics except cruelty!

There is no humane thing to say!

We don’t believe in tears here, we only believe in your ability to devour!

do you know?"

Wu Yao said seriously.

"So what capital does is to annex, fight, annex again, and fight again... In this process, they are bloodthirsty and will not stop.

In this case, first-mover advantage and reserve capacity are extremely important.

This is the capital market, who will let you keep making money?

Um?

Oh, you can survive without a price war?

You are too naive!

To put it bluntly, you know that shared bicycles had dozens of models when they first came out, and everyone was spending money competing to see who could give customers the most discounts.

You will pay a deposit, and with the coupon you can ride almost for free for a month.

What now?

After a huge money burn, only two families were left.

It’s 1.5 yuan for half an hour, whether you like riding or not.

This is the scene after the capital feast.

You have no choice anymore.
To be continued...