In fact, the promotion of "The Wind" started at the end of August, and two media screenings were held in Beijing.

The response has been very good.

However, "The Founding of the People's Republic of China" is here!

During the media screening of "The Wind", Cheng Yuan was unable to attend the premiere in the United States. As a planner, he had to be present for the premiere of "The Founding of the People's Republic of China".

The premiere of "The Founding of the People's Republic of China" was held at the Olympic Sports Center. Chief director Han Sanping led the leading actors Tang Guoqiang, Zhang Guoli, Xu Qing, Wu Junmei, Chen Kun and others to appear. Jackie Chan and Wu Baige also appeared at the premiere.

173 stars participated in the film with zero pay, an unprecedented form, and its box office is the biggest concern for everyone. Director Han said: "Generally speaking, the number of copies released by a movie is directly proportional to the box office. "The Founding of the People's Republic of China" test screening Later, the number of copies ordered by the theater manager was the highest since I took charge of China Film Company, and 1,450 copies were ordered. But it does not necessarily have the highest box office." He added that the current group ticket reservations for "The Founding of the People's Republic of China" It is also the best since he took charge of China Film Company.

Although I didn't predict the box office, I was very confident about the box office.

A reporter asked Cheng Yuan about the box office performance of "The Founding of the People's Republic of China".

"I can't say." Cheng Yu'an can't say that the movie is a bit crooked. Now that cross-strait relations are good, it can only be filmed this way. Cheng Yu'an completely understands, "but it should have a very good result."

"How does it compare with your upcoming releases like "The Wind" and "The Martian"?"

"It's hard to say this. The current market can accommodate multiple blockbusters. I hope it's a win-win situation for everyone."

"Director Cheng, it is said that you came up with the All-Star format. Why did you think of doing this at that time?"

"It's our 60th anniversary this year. When I discussed it with Director Han, I didn't think it would work, so I mentioned it casually. I didn't expect it would actually work. In fact, I should thank Teacher Guoli most for this."

Zhang Guoli was mentioned and looked at Cheng Yu'an.

Cheng Yu'an then laughed and said: "Teacher Guoli was the first to ask for remuneration. The actors who followed saw that Teacher Guoli didn't want it, and they themselves were embarrassed to ask for remuneration."

"Hahaha!!" Cheng Yu'an's words made the whole audience laugh.

Zhang Guoli said: "Actually, this matter has to start when Director Han came to me. At that time, I was still filming the fourth part of "Ji Xiaolan". He came to me to play Jiang. I immediately refused after hearing this. I said I didn't play the role." Yes, secondly, I don’t look the same. No matter how good I am in acting, if I don’t look the same in appearance, the audience will be disappointed at just one glance.

"So I didn't want to play this role. But he gave me a reason that I couldn't refuse. He said that it was the 60th birthday of the motherland. He compared the motherland to our mother. Shouldn't we, as children, express our gratitude? When I heard it, he gave me I really couldn't refuse to play this trump card. Then I figured out that since it was my mother's birthday, I just didn't want the pay."

When Cheng Yu'an proposed an all-star cast, he mentioned zero pay to Director Han, but Director Han was embarrassed to mention it when he invited actors. Unexpectedly, Zhang Guoli's idea coincided with Cheng Yu'an's, and zero pay was just that. This is pushed on.

"The Founding of the People's Republic of China" is an atypically successful commercial film. With these 173 stars, even if you filmed them eating and sleeping, the box office would have exceeded 100 million.

Director Han took advantage of the right time, place, and people to create such a film.

Even he himself said: "The experience of "The Founding of the People's Republic of China" can be used for reference, but it cannot be copied and there is no need to copy it."

How can others copy it?

The film was screened across the country for seven days after its premiere, which fundamentally eliminated the audience's choice to watch other movies. It was not until the seventh day that the cannon fodder "Iron 1949" was released.

Moreover, the ticket price of "The Founding of the People's Republic of China" is also high. In first-tier cities, especially in several major ticket warehouses, the ticket prices are upwards of 60 yuan, or even over 100 yuan. In second-tier and third-tier cities, tickets are also sold for 40 to 51 yuan.

Don’t think it’s too expensive, don’t discount it!

It is said that in the early stage, organizations such as government departments, enterprises, institutions, schools, and companies reserved the venue.

Then, the box office of "The Founding of the People's Republic of China" was like riding a rocket.

Over 100 million in three days, 150 million in four days, and 230 million in eight days!

But in fact, Cheng Yu'an's proposed model of all-star appearances with zero pay also has disadvantages.

The disadvantage is that, by virtue of administrative orders, films with the national prefix have taken over film schedules and public ticket purchasing resources.

This naturally violates the laws of the film market.

Coupled with this way of assembling actors to capture the young, this type of movie is extremely short-lived, but it has achieved huge results in a short period of time.

All stars star in the show for free, leaving plenty of profit margin for this kind of film.

There are advantages and disadvantages, and Cheng Yu'an doesn't know whether what he is doing is right or not.

…………

How difficult it is for "The Wind" to take a bite out of "The Founding of the People's Republic of China"!

But fortunately, "The Wind" was released almost 2 weeks apart from "The Founding of the People's Republic of China".

Moreover, as Cheng Yuan said before, the current domestic market capacity can accommodate two blockbusters at the same time.

So far this year, the number of domestic screens has exceeded 5,000. Such a number can theoretically produce a super blockbuster with a box office of over 1 billion.

But it's definitely not "The Wind".

The marketing point "After the news, there will be no more legends" is very good, and Cheng Yu'an also adopted it without hesitation.

Long-range has spent a lot of money on the promotion of "The Wind", buying all the hard advertising and pre-roll ads in the early stage, and has also contacted all the variety shows and interviews that will be featured in the middle and later stages.

This year, we have specially opened up publicity channels in online forums.

Questions and answers on Weibo, as well as interviews in Tieba, Tianya and other communities have all been arranged.

From a month before the release until the release, the remote promotion department worked continuously at the same time.

The premiere of "The Wind" turned into a "Cheng Yu'an Criticism Conference".

Every actor complained about how Cheng Yuan tortured him during filming.

Especially Jiang Wenli, who burst into tears and complained about the scene where she was subjected to Takeda's humiliating physical examination.

Although she has been filming movies for decades and can still accept some so-called large-scale scenes, she also spent a long time mentally building up before filming this scene.

"The whole crew had a very solemn atmosphere. Only the director and cameraman were on site when we were filming this scene. We had to go through it more than 20 times before we passed. After the scene that day, I drank more than a pound of white wine before I fell asleep."

Of course, Cheng Yu'an didn't let Jiang Wenli take off her clothes for this scene. She took protective measures and borrowed her seat during the filming.

Hidetoshi Nishijima, who played Takeda, recalled this scene and said: "This scene was so terrifying that I don't dare to watch it a second time now."

Mr. Zhou shared his experience in filming: "It was very enjoyable to film "The Wind" because there were free cigarettes. Haha."

Jiang Wenli complained: "I don't know who hugged me and cried as soon as the filming was completed, and said that he would never film his movie again."

When a reporter asked about this story, Mr. Zhou laughed and said: "It was really uncomfortable at the time. This story was too deep and depressing. I couldn't stand it after filming and cried for a long time."

"Then how did you adjust it later?"

"What are you adjusting?" Cheng Yu'an finally found time to interject, "A bunch of us drank with her in the capital for two days, and she let me go after I promised to compensate her for another movie later."
Chapter completed!