Some people like to pick bones in eggs.

Talk about ideas with commercial films and market with art films.

If Cheng Yu'an's two art films were not won too much, but also had historical awards, there would definitely be more negative reviews - when the two films were first released, they were said that he only cared about personal expression and ignored the audience's feelings.

The same is true for commercial films, and the better you sell, the more you have to pick on your thorns.

"The League of Thieves" was scolded at the time: "It's hard to imagine that Cheng Yu'an's first movie after winning the Oscar was such a nutritious popcorn movie."

"A group of people ran around and played without knowing what they were saying."

"Cheng Yuan successfully played with the audience's emotions with his skills, which is really not what an Oscar director should do."

The same trick is also used for "Lost in Thailand", which has better results.

In fact, a big-selling movie must be vulgar!

"The Chinese cultural industry represented by movies cannot just focus on the box office, but should focus on cultural orientation and improve the cultural quality and taste of the people." This sentence is of course correct, but it is a correct nonsense.

He stood on the dry shore and shouted at you, "Come on, work hard, but he will never give you specific advice or support tools."

Singing such slogans will not fail, but it will be annoying.

"The professor makes sense," a netizen left a message on his Weibo. "I learned it, and in the future I will say that I want to improve the audience's taste under commercial films, and told art films that I want to embrace the market. Anyway, no one can say that I am wrong."

"Since its early promotion, Lost in Thailand, has always emphasized that it is a simple comedy, just to make people laugh at the end of the year. Such a simple and funny film also hopes that it will improve the audience's cultural quality and taste?"

"If you want movies to educate the audience, what do you professors do?"

This is all good. When Cheng Yu'an took the initiative to embrace the main theme and filmed "Martian Rescue" with the Space Administration, a group of public intellectuals and professors often sneered, saying that China's aerospace industry had just started, and making such films is "outrageous", "the fantasy of the laggards", "If you don't have the strength, you can only rely on the imagination of the movie to masturbate."

Therefore, for such bad reviews, remotely only maintains the normal promotion and public relations of the movie. In the face of a movie of 1 billion, these comments will not have any key impact on the popularity of the movie.

With only blocks on the national screen now, a 1 billion movie can take all the entire schedule, just like "The Thieves' Alliance" takes all the May Day stage.

"1942" and "The King's Feast" are powerless to turn the world back.

The whole December was eaten by Lost in Thailand and the Twelve Zodiac Signs.

The remote publicity and distribution department has analyzed the "Twelve Zodiac Signs". From the quality of the film to schedule, to lineup and promotion, it unanimously agreed that "Twelve Zodiac Signs" is a quasi-1 billion-level movie.

If "The Twelve Zodiac Signs" were not released in one week in the evening of "Lost in Thailand", and this week was enough to make "Lost in Thailand" ferment the reputation, it would be hard to say which one wins and loses in the two movies.

Other films in December, such as "Blood Drop" and "Big Shanghai", are powerless in the face of two phenomenal movies.

The audience even said: "Jackie Chan and Zhou Runfa failed to beat Xu Shan Zheng Baoqiang and Huang Bo."

Huayi also realized this problem and felt particularly regretful about the "Twelve Zodiac Signs".

"I heard you cashed out Huayi's stock?" Zhong Lifang asked Cheng Yu'an, "Do you have any insider information?"

Many senior executives in Yuanlong have Huayi stocks. Zhong Lifang heard that Cheng Yuan had run away, so he came to inquire.

Cheng Yuan smiled: "You are more professional than me in finance." Zhong Lifang is known as the most good woman in the entertainment industry.

"Can you not know any news?" Cheng Yu'an continued, "I think it's not appropriate for me to take the stocks of the same company until now. In the next two years, I will sell all the Bernard, Xiaoma and glamorous stocks."

Xiaoma is planning to go public, and he is taking Xiaoma's original shares, but Cheng Yuan knows that Xiaoma's listing plan will fail with the death of Big Dog Brother and the infighting of the company.

"Lingfeng and I will do this. You don't have to follow me. You should take it, sell it, and earn some pocket money."

Lingfeng had cashed out a batch before, and after cashing out another 36 million this time, she cleared out Huayi shares.

Cheng Yuan sold 90% of his Huayi stocks to Wang Zhonglei in the first half of the month, and took 210 million yuan to "improve his life".

Wang Zhonglei didn't want to pick him up at first, but he also wanted to tie Cheng Yu'an to Huayi's car. In the past two years, he has repeatedly hailed the banner of "Cheng Yu'an is Huayi's largest star shareholder", but Cheng Yu'an was determined to leave, saying that if Wang Zhonglei didn't pick him up, he would sell the stocks in his hand to Sequoia Capital.

Only then did Wang Zhonglei pinch his nose and buy back Cheng Yu'an's stock.

…………

Why did theaters agree to sign a step-by-step account sharing agreement with "Lost in Thailand"?

If you get a 57% share as usual, with the current popular results of "Lost in Thailand", theaters will only earn more.

But there is a saying that everything cannot be done.

The conflict between the producer and theater chain has been put on the table. Although the theater chain is on the top, the theater chain really beats the producer's bones and sucks the marrow and eats it all out. The top will definitely call the theater chain.

That's why this year's New Year holiday, six major producers are allowed to experiment with new accounting sharing models.

The account is divided by the release time ladder, and the producers are getting early box office revenue, while the cinemas are betting on the mid-to-late profit of the film.

From the third week of release of "Lost in Thailand", theater revenue began to prevail, accounting for 60%.

The third week of "Lost in Thailand" is no worse than the previous two weeks.

On the 23rd, "Lost in Thailand" was released for two weeks, with a total box office of 684 million.

On Monday of the third week, it closed at 47 million, and the market share did not drop by 40% since then, and theaters also began to make large-scale profits.

Cinemas also saw a wider profit margin than before from this accounting split model.

Of course, the premise is that your movie can be explosive.

The popularity of "Lost in Thailand" made the subsequent films also think about this step-by-step accounting.

"The silver supervision agency also wanted to negotiate with the theaters to share the accounts, but Ye Ning and the others joined forces to fight back." Chen Zhixi brought something fun.

"Wang Sun Glass has a good look, but he doesn't sell it. If the theaters are stupid, they will sign a step-by-step account with "The Grandmaster"." "The Grandmaster" that has been sharpening its sword for ten years will be released on the 8th of next month.

When the six major publishers were fighting with theaters, the silver supervision agency immediately jumped out to indicate his identity, saying that "The Grandmaster" did not participate in this matter.

Cheng Yuan likes Wang Sun Ji's movies, but he doesn't like this person and how he makes movies.

Too torment.

"The Grandmaster" filming and stopping. Qiao Mei was bored in the crew and couldn't leave, so she played badminton with people on the crew.

The Zhao family wanted to enter the film and television industry. Lao Zhao and Xiao Shenyang fully supported the filming of "The Grandmaster", but he cut it like that.

Sunglasses is a typical author-type director. He never seems to have a sense of respect for actors and crew members. In his eyes, they are just tools to help him complete self-expression.

After tricking people into the crew, you can torture them at will.
Chapter completed!