Chapter 479 The May 1st gear starts
The May Day stall usually kicks off in late April.
This year is led by DreamWorks Animation's "The Croods" (released on the 20th).
"The Croods" is the second of the 10 animated film priority investment agreements signed by Cheng Yu'an and DreamWorks.
The first one was "How to Train Your Dragon" released in 2010.
According to that investment agreement, Cheng Yu'an personally has the priority to invest in the next 10 feature-length animated films of DreamWorks Animation in addition to the "Kung Fu Panda" series, and each investment shall not be less than US$60 million.
The cost of "The Croods" was only US$130 million, and Cheng Yu'an paid for more than half of it.
He wanted to participate in the investment of the "Shrek" series and the "Madagascar" series, but DreamWorks refused to agree.
Cheng Yu'an only pitched new movies that were uncertain, and wouldn't even let him pitch in spin-off movies like "Puss in Boots."
There are still seven movies left - "How to Train Your Dragon 2" has started production, and Cheng Yuan has invested another 70 million.
I don’t know if these seven movies can be completed in ten years. The key is that Cheng Yuan cannot transfer this agreement unless DreamWorks buys it back.
The opening results of "The Croods" are very good. As the first animated masterpiece jointly produced by DreamWorks and Fox, Fox has high hopes for "The Croods".
The film was released in more than 50 markets around the world, with as many as 4,046 theaters, ranking 11th in history in terms of theater openings.
The strong distribution capabilities also helped the film earn a gratifying box office. After three days of release, "The Croods" successfully topped the North American box office list with a box office of 44.7 million U.S. dollars, and an overseas box office of 6.26 million U.S. dollars. The global box office in one week exceeded 100 million U.S. dollars.
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By the time it was released in China, the North American box office of "The Croods" had exceeded US$150 million, and the global box office had exceeded US$400 million.
Cheng Yu'an was cast in a cartoon that became a global hit.
When "The Croods" premiered in Beijing, Cheng Yuan's old friend and DreamWorks CEO Jeffrey Katzenberg invited him to attend.
Cheng Yuan went happily.
Cheng Yu'an's appearance made the scene slightly awkward, and Liang Jiahui was also present.
Cheng Yu'an and Hong Kong Film have become such a quarrel. Reporters have asked Cheng Yu'an:
"Director Cheng, what do you have to say about the failure of the Academy Award?"
"Today is the premiere of "The Croods". I won't say anything that has nothing to do with the movie."
"LeTV's Mr. Jia suspects that he is remotely using industry advantages to suppress film schedules. What do you think of this matter?" The reporter didn't care at all.
"I do not understand what you are saying."
The reporter who was close to him remotely immediately changed the subject, fearing that Cheng Yu'an would get angry if he continued to ask questions: "Director Cheng, why did you come to the premiere of "Crazy Primitives" today?"
Cheng Yu'an knew this reporter and said with a smile: "I am an investor in "The Croods" and I have known Katzenberg for many years. I should help him both in public and private matters."
"What does Jeffrey say about Director Cheng?"
Jeffrey Katzenberg said with a smile: "Cheng is an investor with a sharp eye and a generous approach. He is also a talented director. My colleagues at DreamWorks like him very much."
"Then, has Mr. Jeffery heard about the Academy Awards incident a while ago?"
Jeffrey had obviously done his homework and said with a smile: "Cheng is a natural film artist, and his films are very popular in the United States and Europe. (This sentence is obviously a boast. Cheng Yu'an's Chinese films basically follow the copyright path in Europe and the United States.
(It doesn’t sell much at the box office), if you can’t win the Oscar for Best Director, I don’t know who is qualified.”
Okay, this is what I want from you.
Cheng Yuan did not respond to the incident, but Katzenberg, a foreigner and the boss of DreamWorks, made enough comments for reporters to write a report.
The premiere went on as usual, but there was no scene like "Cheng Yu'an coldly confronts Liang Jiahui".
Cheng Yu'an had no prejudice against Liang Jiahui, and the communication between the two at the scene was very smooth and happy.
The two of them tacitly agreed not to mention the Academy Awards, but only talked about the interesting story of dubbing for "The Croods".
Cheng Yu'an just came to support his cartoon. He went on stage to chat for a few words and then left.
…………
Su Lun's appeal is indeed not as good as that of Zhao Yanzi from Original Time and Space, so Cheng Yu'an does not have the same expectations for "Youth" in her hands to exceed 700 million as in Original Time and Space.
However, remote youth films have a very stable basic base, which will not be less than 200 million, but no matter how high it is, it will not be higher than 500 million.
The cost of long-range youth films is not high. It is roughly controlled at around 30 million, and the box office is 200-500 million. It is already a huge profit.
This is also the reason why Tiantian and Yang Yang, who are already famous, are still willing to act in youth movies to promote newcomers. Why not act in movies that are guaranteed to make money.
The heroine of "To Youth" is Tiantian, but this movie is obviously used to praise Nazha from a distance.
Tiantian didn't compete with Nazha, but she heard that Nazha signed an 18-year contract with Yuanyuan.
Nazha joined the company in 11 years, had an 18-year contract, and ended up with 29 years. It can be said that she will never think of leaving remote control in her life.
Such artists must be highly praised remotely.
Tiantian is not so discerning as to steal the spotlight from Nazha.
Is "Youth" bad? Not really, but it's pretty damn bloody.
But in recent years, most of the films in the youth film market are like this, and the box office is pretty good.
According to the predictions of the marketing department, youth films will only be available in the next two years.
The company has decided not to make any more youth films after finishing the "My Youth" series this year and helping Liu Chang complete "My Deskmate."
The company will make the youth series into a web drama and air it on Tudou's Sunshine Theater. It is currently working on several scripts.
"I started to think about finding Yifei to play Ruan Wan." Su Lun shared an interesting story about the crew on stage, "I called Yifei and said that you are so beautiful, you are the most suitable person to play the school belle.
"Yifei wanted to act, but her schedule was too tight and she couldn't move it around. Then she said she saw a XJ girl when she went back to the company and was shocked.
"Who am I to say? We have three XJ girls in our company, and all of them are stunningly beautiful.
"But Yifei couldn't remember her name. She said she heard someone call her Nezha or something."
Su Lun's words made the guests and the audience laugh out loud.
Liu Yifei unexpectedly remembered Nazha's name incorrectly.
"Later I found out that this girl's name is Nazha."
In other productions, this kind of thing about the character would be ashamed to mention.
No one wants to let others know that their role is something others don't want to give up.
But this kind of thing happens often in the remote system, and is regarded as a good talk in the circle.
Because of the remote training model, old directors (producers, supervisors) are not only required to bring new actors and new directors, but also old actors are required to bring new actors.
If there are suitable roles but you cannot take them yourself, you can assign them to newcomers.
Liu Yifei gave the role of "Now You See Me" that she couldn't play to Reba, who had only appeared in variety shows and never acted seriously - so many little girls were jealous of her to death.
Chapter completed!