The New Year holiday, which has always been highly anticipated by the industry, showed negative growth amid gunfire in the first half of this year. The main players who supported the first half of the New Year holiday - "Drug War", "No Man's Land" and "Storm", were either fierce gun battles and countless dead police and gangster films, or were full of wind and sand. Western movies, which also had countless dead people, did not match the atmosphere of the New Year holiday. Correspondingly, the market's response to these three movies was not enthusiastic enough. The box office of the two films "Drug War" and "No Man's Land" did not exceed 100 million in the first week; "Storm" invested and starred by Liu Dehua is still performing well, but it still cannot be compared with "Lost in Thailand" released in the same period last year.

Statistics show that although the total box office of Chinese films in 2013 exceeded 20 billion on the day, the box office of the New Year holiday in half a month (as of the day) showed negative growth for the first time in nearly a decade. Under this circumstance, as the only comedy film of the New Year holiday this year, "Private Customization", is naturally regarded as a rescuer of the New Year holiday and is highly anticipated.

Feng Xiaogang gave his long-cherished work "1942" during the New Year holiday last year. The final box office of less than 300 million yuan was proved that the audience still loves watching director Feng's comedy more. So Feng Xiaogang returned to comedy this year and posted a message on Weibo at the beginning of the year, "Last year, "1942" has caused a lot of trouble for everyone who want to watch comedy. At the end of the year, "Private Customization" written by Master Shuo, I laughed at you!"

"Private Customization" arrives as scheduled at the end of the year. As a rare comedy work in the New Year holiday this year, Feng Xiaogang and Ge You, the golden signboard that has been collaborating for more than ten years, looks very good as the "King of the New Year". However, Feng Xiaogang, who has always loved to predict the box office and is "super accurate" in promoting "Private Customization", changed his style of "little steel cannon" and rejected all the requirements for predicting the box office. Feng Xiaogang said: "Wang Zhonglei said the box office is the most suitable. I don't have a good expectation here. If it's low, the boss is unhappy. If it's high, it won't be a joke again? So I think it's better to make the audience happy than anything else, and money is not important!"

However, according to past experience, the box office of the New Year holiday has increased by about 8% in recent years. According to this algorithm, the box office of the New Year holiday will reach 2.48 billion yuan in annual box office, but so far it is only 890 million yuan, and there is still a gap of nearly 1.6 billion yuan. Some industry believes that the box office of "Private Customization" can reach 1 billion yuan.

However, Huayi did something very stupid before the release of "Private Customization".

Generally speaking, before a blockbuster is released, a small-scale preview will be organized to see the reputation, and a media venue, theaters and film critics will be organized.

But Huayi has a hot operation this year, and he organized an investor movie party.

Representatives of major brokerage firms are asked to read "Private Customization" in advance.

It was this screening that attracted widespread complaints from securities people about "Private Customization", saying that the film was "absolutely far lower than expected" and "can't watch half of it."

As a result, as soon as the Shanghai and Shenzhen stock markets opened on Wednesday, Huayi Brothers' stocks on the ChiNext opened sharply lower, hitting the limit several times during the session. As of the close, the stock price was at the limit down and was at the RMB, with a drop of 10% on the day.

Some analysts pointed out that "Private Customization" has become the most expensive movie in Chinese film history in some ways, because Huayi Brothers evaporated its market value of more than 3 billion in the plunge in Japan.

Huayi's secretary quickly came out to make a statement saying that the stock price fluctuated this time because of the tight funds at the end of the year and the entire media section was pulling back, which had nothing to do with "Private Customization".

But it is an indisputable fact that "Private Customization" is not a popular movie.

At the premiere of "Private Customization" held on Sunday, Feng Xiaogang encountered multiple questions from reporters: from the movie "Party A and Party B", to the reduction of Ge You's role, no highlights in the lines, and the ending apology part does not match the narrative style of the whole film, he answered them one by one, and confidently said: "The most important thing is the audience's like."

The performance of the movie is really worthy of Feng Xiaogang and Ge You's New Year's comedy, and on the first day, it scored 84 million yuan in 20 cities with more than 50% of the film schedule.

Break the first-day box office record of Chinese 2D movies.

But the reputation was not maintained. If you like it, you said that after watching this movie, you had a heavy heart, and said that "Private Customization" "has a sharp edge in criticizing reality and reflects Feng's comedy."

But if you don't like it, the words are much more harsh: "Private Customization" is an 'angry drama', that is, watching it makes people angry. People have joys, anger, sorrows, sorrows, why are there only comedy and tragedy? There should be a kind of "angry drama" called "Private Customization". "Private Customization" is really something that makes people angry. There is such a shameless movie in the world! "Private Customization" is actually a movie made by three irrelevant sketches. In the past, Feng Xiaogang created popular words to lead the trend, but now Director Feng has become a copy of old jokes and Internet common sayings."

"There are no characters and structures, only advertisements, no respect for movies, and look down on the audience."

"Watching "Private Customization" is equivalent to re-watching "Party A and Party B". If the plot has no plot, the structure has no structure, the whole collection of sketches."

"Whoever pays to the cinema to watch this movie out of his own pocket is to truly 'reat others and disgust himself'."

In fact, in Cheng Yu'an's opinion, the only part of "Private Customization" in "Private Customization" is a bit like Feng Xiaogang's peak, and the rest of the parts are too much.

In the episode where the director of the elegant and vulgarity was crazily venting his dissatisfaction, almost pointing at the audience's nose and scolding you for knowing a few things. As a commercial comedy, it's your fault to scold the audience.

Song Dandan's part is purely a fantasy of a slut.

Finally, pretending to apologize to the earth and the environment is even more terrible!

In fact, from the preparation period of "Private Customization", we can see that Feng Xiaogang did not have any effort to do this movie.

He just was unhappy, and he was unhappy with the box office failure of the national epic "The Great Tangshan Earthquake" and "1942" that he had worked hard to make.

I don’t eat delicacies and sea food, but I prefer to eat shit, right? I will bring you a pot of shit for you to eat.

So there were "If You Are the One" and "Private Customization".

"Private Customization" recruited 80 million yuan before the start of the investment promotion.

Don’t Feng Xiaogang know if these two movies are bad?

He knew, but he wanted to vent his emotions.

Therefore, in the face of the bad reviews of "Private Customization", Director Feng rarely chose to accept it generously: "Whether it is bad reviews or good reviews, everyone is worried about my movie. Thank you. Movies are products, and if you dare to sell them, you are not afraid of everyone's comments. All the comments are expected, and I respect all the feelings of the audience."

"This is my own work. I am particularly clear about the problem and am prepared for the audience's response. I think I should respect the audience. I am willing to listen to everyone's various feelings about this movie."

Regarding whether you are worried that negative comments will affect the next step of the film's film, Feng Xiaogang replied: "I am worried now that everyone is scolding too much, and instead let more viewers be willing to go to the cinema to see what kind of movie it is!"

Look, he knows it!
Chapter completed!