Chapter 561: Selling Films in Cannes
There were no Chinese-language films in Cannes this year. There were no Chinese-language films shortlisted in the main competition section. "The Return" was placed in the screening section, and "Fantasia" by director Dynasty was in the Un Certain Regard section.
The fact that the film was not shortlisted did not prevent Chinese stars from shining on the Cannes red carpet.
Films such as "Return", "Old Friends in Mountains and Rivers", "Peace Wheel" and "One Step Away" all went to Cannes for promotion.
Liu Yifei landed in Cannes on the third day of the film festival. She was invited by the brand.
Zhou Tiedong, President of the Overseas Business Department of Remote Film and Television, and several producers and staff members of "The Legend of the White Fox" also went to the Cannes Market, bringing the film's bouquets and posters to Cannes to promote and sell the film.
"Legend of the White Fox" is based on Cheng Yu'an's signature, and Guo Fan is almost unknown internationally.
If Cheng Yu'an hadn't said in advance that he would concentrate on "Legend of the White Fox" this year and turned down Jacob's invitation to be the main competition judge, Yuan Yuan would have been even more glorious in Cannes this year.
Cheng Lingfeng also brought several blockbusters from a major film company to Cannes to win awards.
The opening film of this year's film festival was "Princess of Monaco" invested by Wu Zheng (Yang Lan's husband), but the release of this film caused the biggest controversy over the opening film in the history of Cannes.
Before the film was released, it was dissatisfied by the Monaco royal family, who felt that the director had "tampered with the history of the royal family just to achieve purely commercial film purposes."
While the Monaco royal family issued a statement expressing its unwillingness to have anything to do with the movie, director Olivier Dahan also expressed to the media that he felt insulted. Regardless of whether the movie can be titled "Princess Grace Kay of Morocco"
With the title "Leigh's Autobiographical Movie", the movie itself cannot be described as outstanding in terms of plot and performance. If we are more strict, we can even say that this is just a mediocre Hollywood theme movie.
The old story is expressed in a flattering historical background and characters. Although Nicole Kidman's star appeal has aroused the appetite of all parties before the movie was released, it seems that the performance of the movie itself has disappointed many people.
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The premiere even aroused boos from the audience and reporters.
The media expressed pity for "The Return" and felt that "The Return" was more suitable as the opening film.
Gong Li also expressed the same view in a subsequent interview: ""Return" will definitely not lose points as the opening film."
She does not deliberately compare herself with anyone or steal the limelight, but when a competition comes, she will show a strong competitive attitude. She said that she is "quite willing to compete and fight. It doesn't matter if you lose, but don't let it go."
She won’t be willing to give up when she competes.”
He even said: "It is a pity for the film festival that ("The Return" cannot be used as the opening film)."
What does the Queen's speech mean? Xiaohua learns it hard.
Zhou Tiedong showed great enthusiasm for work after taking over the remote overseas business department.
Yuan Yuan is the pacesetter for Chinese-language films going overseas and the most successful example of going overseas. Zhou Tiedong has worked for China Film Overseas Promotion Company for more than ten years and has accumulated rich experience in overseas film promotion. In his hands, Yuan Yuan's overseas career is bound to reach a new level.
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By chance, Cheng Lingfeng came to him with a film.
At the beginning of the year, the aunt and nephew were working together to imitate a Chinese-Korean double-shot and a Chinese-American double-shot.
After three months of searching, a major film company finally came up with a book that was slightly suitable for a Chinese and American film.
But Zhou Tiedong hesitated when he saw the script:
"There's nothing wrong with the plot. What I'm worried about is whether the domestic audience will accept it."
What Zhou Tiedong is holding is a script called "Shark Beach".
"The beauty in a swimsuit fighting a shark is quite a gimmick. I'm worried that someone will report it and say that we're just trying to get away with it."
Zhou Tiedong's worries are not unnecessary. There are really overfed viewers or experts looking for this kind of loophole.
Carrying the iron banner of "endangering young people", they massacred everywhere.
Cheng Lingfeng had also considered this issue beforehand: "First ask the General Administration for news. If the project can be approved, we will shoot it. China and the United States will do one thing and two. What a good cooperation, the General Administration should support it."
Monster movies are the genre with the least cultural barriers. Otherwise, how could gorillas ("King Kong"), giant robots ("Transformers" also belong to the category of mecha monsters) and giant dinosaurs ("Jurassic" series) slaughter the world? .
Zhou Tiedong was also worried about filming issues.
The three most difficult elements in a movie are water, animals and children.
"Shark Beach" accounted for two.
Cheng Lingfeng said: "In order to save money, the shark basically does not show its full face. China and the United States can share the same special effects model of the shark, which can save a lot of money. The water problem is indeed difficult to deal with, but we can reduce the number of real-life shots. By setting up a large pool in the studio for shooting, the risk should be minimized."
Zhou Tiedong immediately thought of doing this, and after some discussion with Cheng Lingfeng, he felt that although domestic audiences did not have a complex with monster movies, the fact that "King Kong" and "Jurassic Park" were still popular shows that domestic audiences are willing to watch monster movies. of.
Coupled with the gimmicks of "Chinese and American two-shot" and "Chinese monster movie", "Shark Beach" really has good market prospects and is worth making.
"Okay." Zhou Tiedong held the script, "I will work on this project when I return to China."
"Shark Beach" is Zhou Tiedong's first overseas cooperation project since joining the company. Whether he can gain a foothold in the company depends on this movie.
…………
It’s been 14 years, and the most popular Chinese-language films overseas are still action films.
Therefore, "Spring Knife" was very popular with film producers at Cannes. Even though it is not a martial arts drama in the traditional sense, the "Spring Knife" platform and copyright negotiation room were still crowded, and the rights sold for one million US dollars in just two days. .
Jiang Xue Roule, who is far away in China, is blooming. Although the cost of "Xiu Chun Dao" is not high, it only sold for three to five million US dollars, but it is also an affirmation for her to remake martial arts.
This is more fun than her previous work on "Thieves".
"Legend of the White Fox" pulls Cheng Yu'an's banner, and does not give in too much.
The West is not interested in Eastern magic, but because of Cheng Yu'an's name, "Legend of the White Fox" did not sell well in theaters, but the DVD, streaming media and home video rights sold very well.
Netflix even offered $7 million to buy out the online media broadcast rights in all regions except Asia.
Why not sell to Asia?
Because Asia is the homeland of the "Painted Skin" series.
The biggest overseas ticket sales for the "Painted Skin" series are in Japan and South Korea, and they love this kind of monster movie.
The first two parts of "Painted Skin" grossed over US$50 million at the box office in the two countries.
"Legend of the White Fox" was bought out by Japanese film producers at a price of US$52 million at the beginning of filming.
Otherwise, the story of "Thieves 2" would not be so readily set in Japan.
Someone gave me money!
But the most popular movies in the world in the past two years have been LGBT and feminist films.
This wind was blowing inexplicably, and even Cheng Yu'an couldn't understand why Western political correctness kept coming.
Replace it every three to five years.
This kind of film could not be made in China, so Cheng Lingfeng chose to make it overseas. She brought a film like this, still cooperating with an old friend of a major film company in the British film industry, called "The Danish Girl".
Chapter completed!