The performance of the market on May Day this year was very poor.

Last year's May Day, "Fast 7" was a hit, and the domestic film "Why Sheng Xiao Mo" also achieved gratifying results of more than 300 million during the holiday.

Last year, the total box office for the May Day holiday exceeded 600 million, but this year, in order to prepare for the May Day holiday, "London Has Fallen" has been advanced, "The Jungle Book" has been advanced, and "Captain America 3" has been postponed after the holidays.

But domestic films have collectively been a misfire.

The market has been cut in half compared to last year.

The champion is actually "The Jungle Book", which was released half a month in advance, with 168 million in three days.

The domestic champion was actually the horror film "Phantom", which took in 48.99 million in three days.

Is this considered the best achievement of a domestic horror film?

The leadership department is very disappointed with this result.

But I don’t know what the problem is, so I can’t use administrative orders to force companies to release the films.

On the first weekend after the May Day holiday, Cheng Yu'an finally finished filming all Wu Jing's scenes!

"Congratulations to Brother Jing for finishing filming!" the on-site assistant director announced that Wu Jing has finished filming.

The audience burst into warm applause.

Wu Jing took the final flowers and bowed to express her gratitude to her colleagues who had been together for more than two months.

The end of Wu Jing's scene means that the entire space scene of "The Wandering Earth" has been filmed.

The play on the ground progresses much faster.

In addition to the previously shot, it can be completed as scheduled according to the scheduled schedule.

At the crew summary meeting that night, after talking about their crew, the production team and director team suddenly talked about the market performance so far this year.

“I always feel like something is wrong this year.”

"I also feel this way. More and more films are being produced as planned, and more theaters and screens are being built, but I always feel that the market performance this year is very poor."

"Maybe it's because your performance on May Day this year was too poor."

"It has the influence of the May Day program, but if you think about it after the New Year, what movies have you watched?"

"Um...not really, mainly because I'm not particularly interested in it."

"Yeah, we are still professionals and we don't even go to the cinema, let alone ordinary audiences."

Everyone was chatting casually, and Cheng Yu'an interrupted: "The market is cooling down."

These five words shocked everyone present.

"Scaring people." Everyone is more willing to believe that the performance so far this year is just a short-term downturn in the market. "It is serious to say that the entire market is cooling down. When the summer blockbusters are released, the market will revive."

"Then let's see what domestic films you want to watch this summer." In May, all companies' summer film lists came out.

The production team thought for a while: "I'm quite interested in "Grand Trail"."

Everyone looked sideways.

"No, don't look at me like that. I'm not that bad at aesthetics. I mean, I'm interested in his full CG production technology and want to see it." "Grand Trail" is the first domestically produced film.

The film has a great gimmick, and many people in the industry are very interested in it.

A 45-second rendering sequence and a poster were released last month, and they look pretty good.

It whetted the appetite of many people.

"What's so interesting about this?" Cheng Yu'an said disdainfully, "If you take a walk around Tiangong Yicai, you will know what his CG is about."

"How to say?"

"When Guo Jingming was preparing for "The Legend" two years ago, the first person he looked for was Tiangong Yicai. Seeing that he dared to play like this, Tiangong Yicai also wanted to cooperate. After all, it was the first domestic film. It took 3 years and 7 years to register.

Monthly, the price is 320 million. To be honest, this price is really a friendly price, and you can earn a lot of hard money." Cheng Yu'an said.

The production team nodded, the price is indeed not expensive, CG production is charged by the second, and the production cycle of 3 years and 7 months is also the general production time for this type of film.

"Guess what Director Guo said? He said that only 100 million would be allocated for special effects, and the construction period would be a year and a half at most."

The producer laughed and said, "It's just fun! I want to make it all CG for 100 million yuan. What does he think the special effects are?"

"Then his team was kicked out by Shen Yuan."

There are no shortcuts when it comes to special effects, it's just a matter of spending money and time, little by little.

You can do as much work as you are given, and the result will be what you want. The idea of ​​being as fast and economical as possible doesn't work well in the field of special effects.

"I guess Force Animation is now full of regrets." Since Tiangong Yicai refused to take on "Grand Trail", Director Guo turned to Force Animation, another stronghold of domestic special effects.

"You don't even have to watch the movie. I can tell by looking at the budget and construction period that this movie will definitely be a hit." Cheng Yu'an concluded.

"One or two movies doesn't mean anything, and it can't just mean that the market is cooling down. I don't believe it. Now bosses from all walks of life are investing money in the film and television industry. It's booming."

"That's the problem," Cheng Yu'an continued, "too much money has come in in the past two years, too many bad movies have been produced, and the audience's confidence in domestic movies has been eroded."

"Just say it's Xiao Xianrou's problem." Cheng Yu'an's executive director smiled.

"There is a part of the reason, but behind it is the audience's dissatisfaction with Internet companies. Xiaoxianrou is available in any movie market. They are just a bunch of puppets."

"Audiences are dissatisfied with Internet movies and TV shows. They think fans are the audience. They don't understand or are unwilling to learn how movies are spread."

"What should we do?"

"There is no way." Cheng Yu'an really has no way. He has one person and one company, and what he can do is very limited. "This is the inevitable result of the influx of Internet hot money into the film and television industry. This detour must be taken. What I'm worried about is

, once the audience loses confidence in domestic movies, it will be difficult for us to bring them closer to the cinema. After all, there are so many entertainment methods now, such as mobile games, live broadcasts, short videos, etc. If watching nothing is not killing time, why should we watch your movie?

"

"When the nest is overturned, the eggs are not finished. All we can do is make our own films well and don't let the audience be disappointed in us."

"I still don't believe that the market is cooling down. I bet there will be a hit item this summer."

"How much is a blast?" Cheng Yu'an asked.

"Even if it explodes."

1 billion is a hurdle for a commercial blockbuster. Only when you cross it can you say you are a hit. Only 1.5 billion is considered a hit.

"Okay, I'll make a bet with you," Cheng Yu'an accepted the bet, "Which movie do you think will be a hit?"

"It's either "Tomb Raiders Notes" or "Grand Traces"."

"Don't you guess the company's film?"

"It seems that the films the company will release this summer will not sell for 1 billion."

"Hahaha!" Cheng Yu'an laughed.

Indeed, the company has arranged for the release of three movies this summer: "Big Fish and Begonia" on July 8; on the 22nd, the romance film "Going to See You Now" starring Liu Shishi will be released; on August 11, a Chinese and American book will be released.

The film "Shark Beach" was released, starring Tangtang.
Chapter completed!