In the past two years, the organizers of the Shanghai Film Festival suddenly had a bright idea. The gold content of the Golden Goblet Awards was not well recognized by the market. The Shanghai Municipal Government simply turned the film festival into a social platform for the Chinese film industry.

Companies of all sizes hold grand dinners and cocktail parties at the Shanghai Film Festival, as well as various social activities, release film lists and production plans, and various transactions and cooperation are also facilitated on the platform of the Shanghai Film Festival.

Not to mention, the Shanghai International Film Festival really made it happen!

Now the Shanghai International Film Festival is the largest film social platform in China. Whether it is the audience, the media, or professional film practitioners, everyone can gain different gains from the film festival.

Cheng Yuan and Liu Yifei were absent from the Shanghai International Film Festival this year because they both had films to film.

However, what will happen if Cheng Yuan comes?

At most, it would be wrong to attend a few forums and a few press conferences to brag. People like Zhong Lifang and Chen Zhixi would brag for him.

Internet companies such as PenPen do not need him to appear on the show. There are many people in the company who are unhappy watching Internet productions.

Cheng Yu'an is now the company's mascot.

However, looking at the content of this year's forum, Cheng Yu'an doesn't even have basic interest:

"Movies and Capital: Fall in Love, Don't Kill Each Other", "The Heart of the Chinese Kung Fu World", "The box office is about to be super good, there are still a few things left to become the boss" "From content to brand, the film industrialization explores new road signs"...

Just by looking at the name, you know what to say. Cheng Yuan might as well stay on the set and film the movie.

No, at the forum "Movies and Capital: Fall in Love, Not Kill Each Other", Ali Pictures CEO Zhang Qiang started to brag again about Ali's overseas plans, saying that Chinese movies should not only export their content overseas, but also their capital.

.

Completely ignoring the distant media CEO Guo Fei with a meaningful smile on his face.

Why do organizers of such forums like to invite remote people to participate? Because everyone knows that remote film and television people are very disgusted with Internet companies blowing big guns in the film and television industry.

Please come remotely to participate in this kind of event, they will definitely make a noise and it will be explosive.

Sure enough, as soon as Zhang Qiang finished speaking, the host cueed Guo Fei.

Guo Fei picked up the microphone and said first: "Before the opening of the film festival, I talked with several producers and investors in the industry, and we all agreed that Internet companies are indeed rich and powerful."

Long-distance sexual transition? Why did you praise me as soon as you opened your mouth?

"They have brought funds to the film and television industry. However, their biggest shortcoming is that they only have money and do not understand movies, but they think they understand movies very well.

“This is a very fatal shortcoming, and it is very easy for laymen to guide experts.

"Because they don't understand, but they want to convince others, what should they do? They will invent some new words and concepts to explain what they want to do, such as anchor point, high ground, flow pool, contact point, potential energy, etc. These words

If you haven't even heard of them, it's easy to be confused by their talk and think they are really awesome. But in fact, our company calls their use of "Internet slang" and they don't talk to investors in human terms. As long as you understand an industry

, as for using these words to convince investors?”

"Going back to the topic of today's forum, film and capital, film and capital, of course need to go hand in hand, but I want to remind everyone here to beware of capital forcing content creation. We are still relatively young in the industry, but we have also made thirteen

Four years ago, who of you here is not a senior who has been in the film and television industry for 20 or 30 years? We make movies and think about exporting our movies overseas. I believe Mr. Yu (Yu Dong) and Mr. Ye (Ye Ning) are still

Mr. Huang (Huang Jianxin) regards film and television as his lifelong career." Guo Fei also said a few words of praise, "No matter whether we have gone through detours or made mistakes, we have always believed in film and television and Chinese movies.

But capital is different. They don’t come in to make the industry bigger and stronger. They just come to make money. They don’t care whether the industry is healthy or sustainable. What they want is to get their money back in the shortest possible time.

.”

"If the domestic film market is corrupted and no one watches domestic films, they won't care. They will turn to Hollywood because they believe capital has no borders."

How much reaction can Guo Fei's words cause?

It's of no use.

Can the capital carnival of Wanda, Ahli and other companies be stopped by just a few words from the Yuan Yuan family?

Furthermore, all the bosses who participated in the forum are more or less following Hollywood's investment, and the higher-ups also support domestic film and television capital to go overseas. To play the opposite tune at this time is to go against the entire industry.

Zhang Qiang immediately retorted: "Mr. Guo, I don't agree with you. First of all, I think all emerging film and television companies, including our Ahri." He was quite modest, saying that he was an emerging film and television company, "not just

It is said that we entered the film and television industry just to make money. If we say it is to make money, our e-commerce business is enough for Ahri. We also want to expand the entire film and television industry and provide high-quality film and television products to the audience..."

Guo Fei immediately interrupted: "I don't like you treating movies and TV shows as products. Product attributes are the natural attributes of movies and TV shows, but movies and TV shows also carry cultural value, so we can't do it with a pure product mindset."

Zhang Qiang was a little embarrassed. Even within Ari, no one would interrupt his speech like this. Regardless of what Guo Fei said, Zhang Qiang continued: "Yuanyuan is the most successful domestic film and television company in going global. Mr. Guo should know that following investors

Hollywood is the fastest and most convenient way to go global."

Seeing that Guo Fei was about to quarrel with Zhang Qiang, the host immediately changed the topic and asked Ye Ning to speak.

Ye Ning left Wanda and joined Huayi as vice president, in charge of Huayi's film business.

Huayi is also following suit in Hollywood, but Ye Ning refuses to touch Guo Fei's bad luck and instead talks about the sluggish performance of domestic films this year.

Everyone talked about this topic for another half an hour. Guo Fei still pointed the finger at Internet companies, boldly predicting that the market is cooling down: "In a market, there are always a few high-quality products, and more are definitely mediocre films, and there are also bad films.

Yes, but the audience doesn’t like their IQ being insulted by film and television companies. Find an IP, package it with a traffic star and sell tickets in theaters. If there are too many such movies, the audience will become more and more disappointed with domestic movies. So I say, many of us

The company makes movies not for the development of the entire industry."

After the forum, Wang Changtian approached Guo Fei and raised the same concern: "I never expected that "Warcraft" would be so expensive, costing 160 million US dollars, and just die without a trace. Many of us internally find it unbelievable."

Guo Fei said with a smile: "This shows that mainstream audiences now pay more attention to specific content, and it is not so easy to use the IP traffic model to defraud money."

"Actually, that's how it is. You can boast about a movie, whether it's IP, traffic, or marketing. In the end, it's the content that the audience pays for!"

"No matter how well you package it, the cake will still be cake, it won't turn into chocolate."

Guo Fei finally reminded Lao Wang kindly: "Yu'an is going to start shrinking its US business."

Wang Changtian was shocked: "Did he get some wind?"

Guo Fei shook his head: "His business in the United States has nothing to do with the company. He didn't tell us the details. He just said that Hollywood business will become increasingly difficult to do in the next few years."
Chapter completed!