Why are there so many guaranteed issuances this year?

A very important reason is that the rapid development of the market in the past two years has made capital completely crazy, investing frantically in projects, and these projects have exploded in release this year.

I have another question, why are most of the guaranteed movies bad?

Isn’t it possible that after watching a good film and thinking it would be a big hit, the distribution company would guarantee the bottom line?

wrong!

Except for Bernard, who took over from Huayi after the filming of "Legend of the Gods", for the rest of the guaranteed releases this summer, the distributors signed the guaranteed contracts before the filming of the film.

The money has been obtained before the film has even started shooting, so who cares about the quality of the film?

That's why there are bad movies with guaranteed releases.

"Tomb Raiders Notes" is almost the same.

The theme of tomb robbing is booming, Lu Han is a top star who cannot be beaten anymore, and Jing Boran is the male protagonist of "Monster Hunt" worth 2.4 billion. With such a combination, there is no reason to lose with a minimum of 1 billion, right?

Due to the huge sales of "The Secret of the Dragon" last year, "Tomb Raiders" had a chance to qualify for ladder distribution, but the producer did not want to gamble on the box office, and instead chose a guaranteed release with more stable income.

This drama is not clean, and the battle between the two male protagonists has been aroused since the beginning of the year.

At first, it was just fans from both sides arguing, but later Jing's manager personally stepped down and pushed the matter to a fever pitch.

Many people will think that this kind of thing is unnecessary, and will explain it with some lofty and upright words such as "create well" and "it's just as long as the play is good, the position is not important".

In fact, from a business perspective, ranking is still very necessary.

The film and television industry is inherently a vanity fair. In a sense, cast represents an actor's status in the crew, and it is also related to the connection between exposure and follow-up resources.

It's all just money, so rank is of course very important.

However, a well-structured production crew will have these things in place when they are selecting actors.

You do it once, he does it twice, or they both do it equally.

How to place posters, how to arrange the cast, and how to prepare respective promotional materials will all be discussed in advance in the contract.

If you agree, sign the contract; if you disagree, just talk until you agree.

After signing the contract, finishing filming, and competing for roles before the release, if it weren't for the company's special promotion, no crew would like such an actor.

If the show is released to the public platform, it will bring a bad impression to the crew and the movie. After all, this is not a glorious thing.

Liu Yifei doesn't like fighting over these things.

Cheng Yu'an complained at the side: "That's because you have always been in the C position. Except for Bai Xiuzhu, you are all the heroines."

Liu Yifei didn't forget to come over and say something flattering: "That's because I have a good husband who allows me to be the heroine."

"Fuck it, fight it." Cheng Yu'an had long since given up on her tactics and pushed her head away.

"Let's play hard." The baby sitting on the floor playing with toys also followed the same example.

"Bah, bah, bah." Liu Yifei said to Cheng Muchan on the ground, "Children can't say dirty words."

"Bah, bah, bah." Cheng Mufan obediently wiped his mouth with his hand.

After playing for a while, the little guy started to yawn.

"Let's go, mom will take you to take a bath."

The little guy got up on his hands and knees, held Liu Yifei's finger, and walked out of the study step by step to take a bath and go to bed.

Liu Yifei filled the water for her daughter and put her in the bathtub to soak.

"Qiqi, do you know what birthday means?"

Qiqi was blowing bubbles against the water and playing, shaking her head to express that she didn’t know what a birthday was.

Liu Yifei patiently explained to her daughter: "Your birthday is the anniversary of your birth. You will celebrate it every year on this day, you know?"

"Goooooo~~~" Cheng Mufan still didn't understand and was still blowing bubbles.

"On your birthday, you will eat delicious food and receive gifts."

Now she understood, but she couldn't speak, so she could only pester her mother and continue:

"Qiqi, it's your first birthday in two days. Can mommy buy you a new dress?"

"Yeah!" She didn't know what a birthday was, but she knew what a new dress was.

After giving my daughter a bath, putting on clothes and diapers, the little one quickly fell asleep.

Liu Yifei returned to the study and worked with Cheng Yu'an.

Cheng Yu'an asked her: "How's that monster movie of yours?"

"What a monster, my movie is called "The Second Generation of Monsters: Lucky in This Life"." Liu Yifei is the producer.

"What a stupid name for this old man." Cheng Yu'an complained about this name.

"I can't help it, there are too many restrictions." Liu Yifei also knew that the name was vulgar and unpleasant, but in order to pass the trial, she had no choice but to do this.

The movie was originally called "A Generation of Fairies", but when it was submitted, it was said that it did not meet the regulations because after the founding of the People's Republic of China, one could not become a spirit.

So it was changed to "Second Generation Fairy".

Or not.

After some final revisions and repairs, we got the strange name we have now.

"The actors have been decided," Liu Yifei closed the book she was reading, "Now we are recruiting the crew and waiting for the casting schedule."

Liu Yifei laughed when she said this: "I didn't feel this way when I was filming "Tumor King" before. This year when I was preparing for "Second Generation Goblin", I was surrounded by people rushing to give me money.

"Everyone I know or don't know invites me to have dinner and tea to discuss cooperation."

"Now you know how hot the market is." Cheng Yu'an also stopped what he was doing, "Logically speaking, you are not a particularly famous producer. Why do people give you money? It's because you are an actor and contribute to the film."

The attention it brings. In fact, this is normal, wandering across borders."

"But they didn't even read the script or the lineup. They just sat down and signed a check for me." Liu Yifei clearly knows the flow on her body.

"How much?" Cheng Yu'an asked curiously. He usually does not interfere with Liu Yifei's production.

"One hundred million."

"Does your movie cost 100 million? It will cost you 50 million." Cheng Yu'an can roughly judge the cost by taking a look at the script and the main creative lineup.

"If it's not enough, you can add more."

"You agreed?"

"No." Liu Yifei was a bit naive, but not stupid. She took 100 million without looking at anything. She was too presumptuous. "In the end, Guangxian and I split 40% of the company's 40%, and the remaining 20% ​​was left to seven or eight investors.

Fang divided it up and collected 47 million."

The profit prospects of this movie are still good. Nazha teamed up with Feng Shaofeng, and also brought in two old babies, Guo Jingfei and Li Guangjie. The script was a bit rough, but it passed the test.

You won’t suffer any loss if you buy a ticket to see it.

"I have already negotiated with Tudou. When the movie is released next year, we will launch an online series. I have already thought of the name, and it will be called "Fairy Administration"." Liu Yifei said proudly.

"Okay, Producer Liu, he has also learned how to develop IP through multiple channels. Do you want to follow suit for mobile games?" Cheng Yu'an said with a smile.

"Don't rush to develop games." Liu Yifei and her team thought very carefully.

"Then I wish Producer Liu a good start." Cheng Yu'an stood up and prepared to take a shower and rest.

"Husband." Liu Yifei said suddenly.

"Um?"

"Qiqi fell asleep."

"I'm taking a shower today." How could Cheng Yu'an not know what she was thinking.
Chapter completed!