An excellent brand chooses its spokespersons very carefully.

For some brands, the examination period for spokespersons may last as long as a year, and you will only be given the title if you pass the examination.

And a competent spokesperson will repay the brand with his actual actions.

At least, in public places, spokespersons will not use themselves to endorse competing products of the brand.

At the Shanghai International Film Festival Awards Ceremony, Liu Yifei, as the spokesperson for Tiffany jewelry, had no choice but to accept a gift from Bulgari, the sponsor of the film festival. Liu Yifei did not show the Bulgari logo when taking photos, only holding it on

in hand and not shown to the audience.

Attending the event, Liu Yifei’s dresses were almost all from LV

Or Burberry, the watches are all provided by Tissot, and the gold jewelry is from CICC.

This is a competent spokesperson.

Of course, being secretly photographed wearing another brand cannot be considered an endorsement accident.

After the Golden Rooster Award shortlist was announced, the brands that Liu Yifei endorsed had already asked her to attend the party, and rushed to the set as soon as possible to discuss the dress style and party makeup with her.

This is what an excellent brand should do.

The active urging of the brand and the initiative and self-consciousness of the spokesperson are a perfect match.

There is a phenomenon of spokespersons using competing products in public places, and the brand and the spokesperson each take 50 blows.

Therefore, Liu Yifei has been even busier during this period. In addition to filming and training every day, she also has to take time to negotiate with the makeup team to participate in the Golden Rooster Awards look.

Cheng Yu'an was unable to accompany Liu Yifei to this year's Golden Rooster Awards because the crew was too pressed for time.

Liu Yifei also had a full schedule that night. After attending the party, she had to fly back to the set that night.

When she went to the airport in the morning, Liu Yifei didn't even ask Cheng Yu'an to see her off. She got up and called her team members to leave.

Cheng Yu'an was so busy on the set that her feet couldn't even touch the ground.

…………

This year’s Golden Rooster Awards red carpet ceremony starts at 4 p.m.

Liu Yifei was not late, and appeared in the waiting area at 3:30 in the afternoon in full makeup and style, but she also wore a slightly thicker dress outside the dress.

Liu Yifei said to the staff straightforwardly: "Can you let me go first? I want to finish walking in quickly. It's a bit cold today."

The wind is a bit strong in Mongolia today and it's a bit cool.

From the crew of "Little Princess", Qin Hailu said with a smile: "You are so smart, how can I let you go first? Just sit here."

This year's Golden Rooster Awards starlight is a bit dim. If it weren't for the repeated requests from the organizer and the brand, Liu Yifei would not want to walk on the red carpet. She would like to go directly to the infield.

The host backstage interviewed Liu Yifei and asked her how she felt about coming to the Golden Rooster Awards - reporters always like to ask this kind of non-nutritious question.

Liu Yifei said: "Actually, I have been to the Golden Rooster Awards several times, but this is the first time I have come with my work. My mood is still different. I am very excited and nervous."

"So, what are Yifei's expectations for tonight's awards?" The reporter began to use Liu Yifei's words.

But how could Liu Yifei be fooled by the mudslide in an interview like this? She smiled and said: "I don't have any expectations, I'm just here to join in the fun. Speaking of expectations..." Liu Yifei looked at Deng Chao not far away and said, "Brother Chao, come here."

Deng Chao came over without knowing why.

Liu Yifei told reporters: "I hope Brother Chao can win the Best Actor Award. Come on, let Brother Chao say a few words."

Liu Yifei decisively sold Deng Chao, and Deng Chao quit: "When people interview you, what do you ask me to say?"

But the reporter also went down the slope and turned to interviewing Deng Chaolai.

Backstage reporters were walking around the artist waiting area, interviewing several guests, when they heard the staff calling:

"The crew of "Little Princess" is leaving."

"Oh, here we come." Director Zhang Meng responded.

Liu Yifei took off her jacket over her dress and handed it to her assistant, then walked onto the red carpet with the crew.

Liu Yifei's dress tonight is a long nude dress, with a big loose braid hanging down the back of her head.

A change from the fairy-like image of the past, she actually looks a bit sexy.

It’s time for smart readers to look up the picture.

"Now on the red carpet are the crew of "Little Princess"," the red carpet male host Professor Zhao Ningyu began to introduce the crew of "Little Princess", "director Zhang Meng, producer Qin Hailu and heroine Liu Yifei."

When Liu Yifei's name was read, a roar of applause and cheers erupted from the scene.

Hostess Xie Yingling took over: "It can be seen that our grassland audience likes the crew of "Little Princess" very much. Today, the crew of "Little Princess" nominated four categories: Best Screenplay, Best Actress, Best Photography and Best Editing.

Award."

"Yes." Zhao Ningyu continued, ""The Little Princess" has previously won the Golden Goblet Award for Best Actress at the Shanghai Film Festival. At the Asia Pacific Film Festival that ended not long ago, Yifei also won the Best Actress Award. Yifei was electrocuted for the first time.

A literary film can achieve such results. As a teacher at a film school, I am very happy for her." Zhao Ningyu also included some personal information.

The three of them, Liu Yifei, walked slowly on the red carpet. Faced with the screams of the fans, Liu Yifei also responded to the fans' enthusiasm. She ran to the auditorium in small steps, shook hands with the audience, signed autographs and took photos.

This year, because it was held in Mongolia, many celebrities were reluctant to come. The organizers wanted Liu Yifei to stay on the red carpet for a little longer, so they let her "waste time" like this.

The three of them walked to the interview area. Guo Wei, the host of Six Princesses, asked the director Zhang Meng the first question: "I want to ask our director Zhang Meng, is this your first time in Mongolia?"

"Yes," Zhang Meng replied, "This is my first time here. The beef and mutton in Mongolia are delicious, and the audience in Mongolia is also very enthusiastic."

This made Guo Wei very satisfied: "Will director Zhang consider coming to our province to film in the future?"

"I will definitely come if I have the opportunity." Zhang Meng knew that the focus of this round of interviews was Liu Yifei, so he didn't say much.

Later, Liu Yifei was asked: ""Little Princess" allowed Yifei to win two Best Actress Awards in succession. Then I would like to ask Yifei, are you confident about tonight's Best Actress Award?"

Liu Yifei shook her head honestly: "No. Haha, this is my first time acting in a literary film, and tonight's nominees are all very outstanding actors, including Lily, Teacher Yan Ni, and Dongyu. I can be shortlisted.

I’m already very satisfied.”

Guo Wei then asked: "I think many viewers want to know how the "Mulan" you are currently filming is going. Can you tell us a little bit about it?"

Liu Yifei said what she could: "The filming was very tense. Our guy originally wanted to come, but the crew was very busy and couldn't leave.

"However, "Mulan" will come to Mongolia for filming in a few months. Then we will have a good experience of the customs and customs of our Mongolian province."

"Okay, thank you to the "Little Princess" crew for accepting our interview, and I also wish our "Little Princess" crew good results tonight."

The crew of "Little Princess" was at the back of the red carpet, and then five or six groups of guests left, and the red carpet was over. The entire red carpet only lasted for an hour. It was indeed a bit unsatisfactory.
Chapter completed!