Chapter 881 Potato Party
Domestic video websites, including international major manufacturers such as Netflix and Disney, mostly use outsourcing in order to save costs.
It means that the platform pays for IP and provides production tasks to outside studios or companies.
Or the producer has a drama and sell it to the platform after it is done.
This is how many dramas of Potato come from.
However, Tudou is backed by remote, and the remote creative team is shared with Tudou.
In this way, Tudou mastered the best creative team in China.
The remote headquarters has nine production teams and a 100-person literary department, which directly provides high-quality content for Tudou.
This is the core of Tudou's ability to firmly sit firmly on the top spot in domestic homemade online dramas.
Penguin, Youku and Aiqiyi don’t want to learn to form their own creative team, but it’s hard to turn around. They have a lot of controversy within them because the cost of raising such a large creative team is very high, and shareholders will not agree.
It’s okay for Penguin. Penguin Video is a business unit of Penguin. Penguin has absolute say in Penguin Video, and the resistance to doing this will be much smaller.
But Youku and Aiqi are not good. They are listed companies, and their costs may not be much better. Therefore, even if they have a creative team, the scale is too small and cannot be implemented.
Tudou is also a listed company, but Yuandian Media Group and Cheng Yu'an personally have absolute control over Tudou. In addition, Tudou's first drama, won a reputation very early, so Tudou's shareholders readily accepted this high-cost creative model.
Another point is that Potato has unparalleled overseas advantages among the other three companies.
Potato has developed very well in Japan, South Korea, Singapore, Malaysia, Thailand, Hong Kong and Taiwan, and its cooperation with Netflix is also on its honeymoon period.
Tudou now has nearly 40 million users in the Asian market outside the mainland - a lot - and has successfully achieved profitability in overseas markets.
Tudou video cannot enter the European and American markets, but Tudou's creative team borrowed Netflix's ship and some dramas were also broadcast in Europe and the United States, and received good responses.
In this way, the high creative costs of potatoes are further diluted.
Potato’s annual budget for homemade and procurement is actually not lower than that of the other three companies, but because of the overseas market, Potato’s report is actually the most beautiful among the four companies.
The other three companies want to raise prices but dare not raise prices.
Because even Aiyouteng could not convince Potato.
Otherwise, the prices of the three companies will increase, and the industry leader will not follow the price, and the users will all go to potatoes, and they will feel lonely.
In the end, I could only keep throwing money in.
This year, Tudou has made some thoughts to further attract users.
This year, Tudou decided to hold a New Year's Eve party.
The platform's self-organized New Year's Eve party is the beginning of Mango TV, but no video website has been tried.
On National Day, Tudou announced the preparations for the formation of the New Year's Eve party, and named the party "The Most Beautiful Night·2018", and was scheduled to be broadcast on Tudou Video at 8 pm on December 31.
The news that Potato held its own party is actually not a secret in the industry. The TV station and various video websites knew it as early as July when Potato conducted a party survey.
The other three websites have chosen to wait and see each other, and the first person to take the biggest risk.
In fact, there have been precedents for potatoes to hold their own party.
There is a movie night on Weibo and the annual ceremony of Potatoes.
But both of these are awards ceremony, and it is reasonable that Tudou wants to upgrade to hold an entertainment party now.
Cheng Yu'an was very supportive of holding such an evening party and said, "I haven't watched the Spring Festival Gala for several years. If we want to do it, we can do it well. If we want to invite anyone, we will boldly invite you."
Without Cheng Yu'an's tone, Tudou set the tone of this evening as "a happy party for young people."
In the first session of this year, the preparation team did not dare to take too much steps, and the main focus was on the emotional card - cost is easy to control.
Next year marks the 10th anniversary of the broadcast of "Immortal Three". It is not too much to have the "Immortal Sword Suite" for seven songs: "Kill the Wolf", "Rain in June", "Farewell Sigh", "Love forever", "Preference", "Forget Time", and "Not Change in Life", right?
The theme songs of the two major Tudou dramas, "Bright Sword" and "Wulin Waizai" must be arranged?
How can you play the card of emotion without Xu Wei and Pu Shu?
After singing "Blue Lotus" I will give you a song "Birth Like Summer Flowers" and "Those Flowers". Don't you scream?
If this is not enough, is it OK to "I Want to Say Love You aloud" and "Accompany You to the End of the World"?
Why don’t you arrange "Blue Bird" and "Butterfly" for you?
I wonder if "The Shrimp House" and "The Miracle Reappearance" are enough?
Then invite GARNiDELiA to dance to you on the "Pure Land of Bliss" to you. Are you happy?
If you think these are popular culture, not high-end and elegant enough, then Tudou will invite the national team to the market.
From "The Eyebrow Fighting" to "The Rolling Yangtze River Flows East" to "Daughter Love", the ending was with "The Song of the Heroes", which was absolutely king!
With all this, the selected content is accurately hit by the young netizens.
Liu Yifei looked at Tudou's list of guests and programs, and her eyes shone: "I have to climb over to watch such an evening party.
"It's all artists, so it must be very expensive to invite them."
"Fortunately, none of these people are traffic, the appearance fee will not be very expensive, and the Tudou side has a sufficient budget." Cheng Yuan replied.
It doesn’t cost much to hold a party now. Satellite TV hosts a New Year’s Eve party at a cost of 50 million to 70 million.
At the evening party of Potato, the actors' appearance fee is not big, but the price is the stage design. Potato has prepared 100 million yuan, which will inevitably be the signboard in the first session.
…………
Cheng Yuan's judgment is correct, "Wushuang" really reversed with his reputation.
During the holiday period, he maintained an income of more than 90 million yuan.
Other films, including "Shadow", have begun to decline to varying degrees.
The "Wushuang" team is able to feel relieved this time.
Especially Yang Mi, the results of "Wushuang" gave her a reassurance.
She and her fans began to "arrogant" again.
Her press releases can be seen everywhere.
Of course, she still looked calm and pushed all the credit to the director and the two male actors.
But #Yang Mi thanks the director for trust# is a hot search, so how can this be explained?
However, the movie market has not been lively for long.
A shocking piece of information was aired on domestic entertainment.
Fan Xiaopang’s case has been investigated.
After the tax department issued the announcement, Fan Xiaopang posted an apology statement on Weibo on the same day, saying that the punishment was "completely accepted".
The taxes and fines were paid in total, totaling 883 million yuan.
It is worth mentioning that in the last paragraph of the tax authorities' notice, there is a passage that says that work should be carried out to regulate the tax order of the film and television industry, but enterprises and practitioners are encouraged to conduct self-inspection and correction. Those who actively supplement taxes before the end of the year will be exempted from administrative penalties and no fines will be imposed.
Yang Mi was so scared that he quickly withdrew all the hot searches he had bought and had not yet made.
The entire entertainment industry was in a panic for a while.
Some artists who had the mentality of luck before became nervous for a while.
Of course, it is not ruled out that some particularly arrogant artists still feel that they can't find their heads.
Cheng Yu'an: "What is political sensitivity!" (Tactical backward)
Chapter completed!