Gambling Section 41 The threshold effect
Zhu Lingling flipped through the notebook in her hand and found a densely written page. Pointing to the numbers on it, she said: "For example, the lathe triangular blades used by your company... Well, let me take a look... Currently
It is TE223 imported from XL Company. The price per piece is about 30 yuan. The estimated usage is...well, Fuma Company...the monthly usage is about 800 pieces, which means that the monthly manufacturing cost of this item alone is 24,000 yuan.
money."
"Wow! How come she knows these situations better than me? It seems that Zhu Lingling has done a really good job in business intelligence! She is most afraid of seriousness in everything. With this kind of professionalism, it will be difficult for her to succeed!
"Looking at Zhu Lingling's detailed data, Niu Xiaobai secretly admired her in his heart.
Zhu Lingling closed the notebook in her hand, looked at Niu Xiaobai and said with certainty: "Xiaobai, do you know? In fact, the quality of domestic blades has improved by leaps and bounds in the past few years. The T330 lathe produced by our cooperative supplier WL Company
The triangular blade has the characteristics of strong edge, good toughness and good wear resistance. It is very suitable for intermittent machining and fine rough machining. Its performance is also very stable and can perfectly replace the imported TE223 lathe triangular blade of XL Company... The key
Yes, its price is only 11 yuan, which is less than half of TE223! With the same usage, it can save your company at least 15,000 yuan every month after replacement."
Listening to Zhu Lingling's endless introduction and precise quantitative analysis, although Niu Xiaobai admired her very much in his heart, it did not show on his face. He responded lightly: "Xiao Lingdang, theoretically your calculations
That's right. However, after all, there is a difference between imported blades and domestic blades. In addition to price, there should be performance. Expensive things always have their reasons for being expensive. Otherwise, my predecessor would have replaced it long ago.
.”
Zhu Lingling covered her mouth and smiled, then picked up the wine glass and played with it in her hand: "Xiao Bai, did you know? There may be two different views on the same thing. For example, the same bowl
When you see a thin person eating instant noodles, someone may say to him: 'No wonder you are so thin and always eat such non-nutritious things. Stop eating it! If you continue to eat it, you will be skin and bones.' When you see a fat person eating,
Someone may also say to him: 'You keep eating this kind of junk food, no wonder you are so fat. Stop eating it! If you eat more, you will get fat to death!' Look, these two sentences sound reasonable, right?"
"Haha, yes. Even with one sentence, everyone has different understanding of it.
Same. I remember when I was in middle school, one of my classmates said to the math teacher: 'Teacher, what you teach is useless.' As a result, the teacher replied very angrily: 'I don't allow you to say that about yourself.
'Ha ha!"
"So, your predecessor doesn't want to use domestic lathe triangular blades to replace imported ones. Maybe it's not because it can't be replaced, but because of other reasons..." Zhu Lingling said meaningfully.
"Oh? How do you say this?" Niu Xiaobai asked strangely.
"Well... there are some things that I can't talk about here... I'll tell you in detail when the time is right, okay? Xiaobai, don't worry, I will arrange for a professional engineer to come to your door. A pair of
We will serve your company in one place and solve any problems you may have during the blade replacement process. Our goal is to help your company save manufacturing costs without affecting production efficiency and product quality.
The money saved is really visible..."
Seeing Niu Xiaobai nodding frequently, Zhu Lingling continued: "In addition to various blades, we also have a series of solutions such as cutting fluid, guide oil, hydraulic oil, tooling fixtures, etc..."
…
Niu Xiaobai may not know that Zhu Lingling has skillfully used the "threshold effect" on him since the two met.
The "threshold effect" means that once you accept a trivial request from others, in order to avoid cognitive dissonance or to give others a consistent impression, you may accept a larger request. This phenomenon is
Just like when climbing a threshold, you have to climb one step at a time, so that you can climb to high places more easily and smoothly.
At first, Zhu Lingling's request was to have a conversation, then she asked to find a place to sit down, then she asked to have a meal together, then she asked to sell lathe triangular blades, and finally she asked to sell other products...
The "threshold effect" reflects that people generally have a psychological tendency to avoid the easy and the easy when studying, living, and working. Once upon a time, there was a young monk who learned martial arts from his master, but the master didn't teach him anything and only left it to him.
A group of piglets were given to him to graze every day. There was a small river in front of the temple, and the young monk had to jump over the river with each piglet in his arms every morning and carry them back in the evening. Later, the young monk unknowingly developed excellent arm strength.
And Qinggong, it turns out that the little pig is growing up day by day, so the little monk's arm strength is also growing. Only then does he understand the master's intention. It turns out that this is also the application of the "threshold effect".
Also, it was reported that a
In the sub-10,000-meter long-distance race, a male athlete from country J won the championship. Reporters asked him about his secret. He said: "Others regard 10,000 meters as an overall goal, but I divide it into
100 meters. In the first 100 meters, I asked myself to take the lead. This was easier to do, so I did it. In the second 100 meters, I also asked myself to take the lead. It was not difficult.
, so I did it... In this way, I kept the lead at every 100 meters and went beyond a certain distance. So I won the final victory, even though my level was not the highest." His coach said afterwards,
His success is the result of using the "threshold effect".
…
Feeling that the main purpose of today had been achieved, Zhu Lingling began to chat with Niu Xiaobai in an endless conversation. "I have visited many foreign companies in the past few years. The general appearance of these foreign companies is: magnificent factories, beautiful greenery, and neat parking lots.
The venue, the elegant and regular office building, the little girl at the front desk wearing a uniform and skirt, the polite phone calls...at least, this is basically the case for the foreign companies I visited."
"Haha, it doesn't have to be just foreign companies, right? Private companies that have completed capital accumulation will do the same now."
"Of course! But this is not very common after all. Xiaobai, do you know? These foreign companies never seem to worry about the market, and orders are always haunting them like devils. They also never seem to be short of money, and suppliers are paid.
Automatic transfer payment is made when due, and wages are always paid on time; any production raw materials or consumables within the company must be of designated brands; all low-price brands other than the designated ones are directly blocked by them or even thrown directly into the trash can. Xiaobai, you
Have you ever thought about why they are so awesome?"
Niu Xiaobai smiled: "What do you want me to say? The moon abroad is not necessarily rounder than ours! These phenomena you see are all supported by money. If their company has no money in its books, it will soon face
If it goes bankrupt, let’s see if he will spend money so lavishly?”
Zhu Lingling smiled and patted the back of Niu Xiaobai's hand: "Don't be unconvinced! At least, these foreign companies have made money so far, and the profit margins are generally very high; on the other hand, our private companies are struggling every day
Struggling on the line of survival, why is this?"
"That's a good question. I...I'm going to the bathroom." Niu Xiaobai didn't know how to answer for a while. He felt a little anxious at this moment, so he simply stood up and walked towards the bathroom.
Chapter completed!