Chapter 1781: Eliminate false propaganda

After talking about the instant noodle factory, Jiang Xiaobai simply talked about home and beverages with Sun Jianyun at this meeting.

It mainly targets the promotional issues of Jiahe beverages. After Jiahe Company went public, it acquired some beverage factories and directly changed to Jiahe Company's production lines.

However, the rapid expansion did not keep up with many aspects. It was not only a problem with the management of personnel of several new factories, but also the expanded publicity.

"In terms of personnel management, we should adopt the old to lead the new. All new factories must have our own backbone members and heads of various departments. Training classes must be established at this level.

In the future, the heads of various departments must undergo training before they can take up their posts.”

Jiang Xiaobai said, and Sun Jianyun opened the notebook and recorded it.

"There is also the publicity aspect, which is the focus, our home and herbal tea, or other types of beverages.

It is a beverage that can promote the clearing of heat and relieve alcohol, the good taste, and all aspects of it, but it must not be related to health products.

What we sell is drinks, not anything else that can cure diseases. Drinking them can be good for the body and messy things is very important. I hope everyone can pay attention to them and must pay attention to them."

Jiang Xiaobai said seriously that according to the following reports, many publicity issues of urban homes and companies have been messed up in a mess.

The three cities of Beijing, Dragon City and Demon City are fine, but other places are not good. Some focus on the promotion of taste, while others say that the Daliangshan formula and the words "clearing heat and detoxifying" are dared to promote.

There are more excessive things, and the direct promotion is no different from health products, such as drinking it, and getting younger.

To put it bluntly, this cannot be said to be an exaggerated effect, it should be said to be false propaganda.

He has completely relied on the health care product industry. When Jiang Xiaobai was just reborn, he really considered it.

Nothing else, this industry makes money very quickly, and it can be said that it can be compared with the real estate industry at this time.

What about Sun God, Life No. 1, Sanzhu Oral Liquid, etc. are all popular brands at this time.

In the 1994 shopping mall, there were no small matters.

But if you want to say that industry is the hottest, there is no doubt that it is the health care product industry.

Since the beginning of the year, an article was published in the magazine "8 Hours Away" that the reason why the girls of the Ma Family Army were able to create miracles is that coach Ma Junren has a very magical secret recipe that can make people in a short period of time

Improve hemoglobin and enhance physical fitness.

Later, the recipe was sold at a sky-high price of 10 million yuan. The recipe handover ceremony was held in a five-star hotel, and police cars sent each other, and finally entered the bank insurance pants.

Since this formula, a craze for health products has been set off in the country.

Starting from the "life nuclear energy" produced by this formula, a crater for domestic commercialization has opened up, and this crater is the field of health products and beverages and food.

The most ambitious entrepreneurs in the country rushed in.

The number of health product manufacturers nationwide has increased from less than 100 to more than 3,000, more than three times that of the instant noodle industry.

The Sun God of Yangcheng, the Feilong Yansheng Baogua Liquid in Shengjing, the Sanzhu Oral Liquid in Quancheng, and the Giant's health products, and finally a "Oriental Magic Water" Jianlibao is added.

This year, the health care product industry can be said to be the most eye-catching and fastest-growing golden place in China.

However, Jiang Xiaobai was afraid that the path of his home and company would go wrong and was related to the health care industry.

"Mr. Jiang, I can't figure out that the health care product industry is so hot now, and some of their health care products are really not as effective as our herbal tea formula.

Our herbal tea is at least a recipe for Daliangshan.” Sun Jianyun stood up and looked at Jiang Xiaobai and asked.

The others in the conference room also nodded, not understanding why, the industry that others are keen on, was a little reluctant to come to Jiang Xiaobai!

"It's the Daliangshan recipe, but to be fair, can our family drink herbal tea make people healthy? Can it prevent people from getting sick?" Jiang Xiaobai asked back as he looked at everyone.

"This..." Sun Jianyun and others stopped talking. If they faced outsiders, they would definitely be able to spit out the other person's face.

Our drinks can cure diseases, what's wrong? If you say you can't, then you can't. Who are you? Stay wherever you cool down.

However, such unreasonable words cannot be said when facing Jiang Xiaobai.

However, Sun Jianyun pondered for a while and said, "Mr. Jiang, that Jianlibao is now promoting that he is a health product, so there is nothing we can do if we promote it."

Jiang Xiaobai was speechless. It was true that the health care products industry was too crazy at this time. Like Jianlibao, it was obviously an ordinary soda drink with steam.

But at this moment, it was actually related to health products. It is conceivable how crazy the health products industry is at this time.

Jianlibao made up Sanzhu’s advertising copy, claiming that he had received a “thank you letter” from consumers.

Some elderly people who have been bedridden for many years have recovered "magically" after drinking Jianlibao.

It also sent the drinks to Yangcheng People's Hospital for clinical observation.

The conclusion was drawn: "After taking Jianlibao, it can improve the internal environment, restore the spirit, eliminate fatigue, improve appetite, and promote the balance of electrolytes in the body. It has obvious benefits for enhancing energy, physical strength, digestion and uterine contraction."

In this way, the "Oriental Magic Water" that won by sports marketing became a can of "Jianghu Potion" that can cure all diseases.

If anyone promotes this in front of him, Jiang Xiaobai can spit out his face.

But some people believe it, this is this crazy era.

"I know Jianlibao's promotional plan, are you directly borrowing the advertising slogan of Sanzhu Oral Liquid?

But do you think this promotion method is really correct?” Jiang Xiaobai asked.

"Some use medals to package themselves, what international gold medals, what best-selling products; some use celebrity endorsements, and some use exaggerated techniques..."

Jiang Xiaobai summarized the publicity techniques of health products at this time. To put it, the popularity of the health products industry is not an unexpected factor, but inevitable. Not to mention the others, these publicity techniques are not ordinary.

With such a promotional plan, no matter how health products are, it can be sold even any other product.

If anyone else says it, domestic companies will not promote it, Jiang Xiaobai can give him two boxes of Sanzhu oral liquid.
Chapter completed!