Chapter 2943: Direct acquisition

"Dr. Jiang, you have wronged me. I have not." Zhang Weiyi denied it with all his strength and winked at Jiang Xiaobai. Tian Yuan and Mao Zhenhua were still there. If they knew about it, they would lose their image.

As the general person in charge of Huaqing Holding Group, he has always been thinking about Jie Hu's partner. This is a bit damaging to his image as a general manager.

Jiang Xiaobai glanced at Zhang Weiyi: "Okay, let's introduce the situation quickly."

"Okay." Zhang Weiyi nodded, coughed slightly and introduced him seriously.

"The cooperation method proposed by Yang Rong with Luofu Company is that after the joint venture, all Luofu's product production will be relocated to China, and Luofu's overseas R&D center and sales system in Ouzhou will be maintained.

Among the products, those exported to Aozhou use the Luofu brand.

Products sold in China and the Asia-Pacific region are branded with domestic brands, and Luofu helped Brilliance complete engine upgrades and brand the engines with domestic trademarks."

Zhang Weiyi slowly introduced it, and Tian Yuan and Mao Zhenhua were very emotional when they heard it. This kind of joint venture was nothing in terms of Huaqing Holding Group.

Because much earlier, Jiang Xiaobai directly acquired two large automobile factories in the north, and through joint ventures, he created the Huahai Automobile brand in China.

But there are only a few people like Jiang Xiaobai in the country, and Jiang Xiaobai is the only one who has led Huaqing Holding Group to the stage of the Fortune Global 500 as a private enterprise.

For other private enterprises, it has only been in the past two years that they have slowly begun to enter the international stage.

The joint venture between Brilliance Group and Luofu Company is a very large-scale cooperation project. It can be regarded as the second time since Huaqing Holding Group that a domestic private enterprise has appeared on the international mainstream business stage as a savior.

In fact, this is how many companies grow rapidly. For example, Huaqing Holding Group, whose previous acquisitions of two automobile factories in the north, such as the acquisition of Babaihan Company, all appeared on the international stage as saviors.

, and expanded rapidly in this way.

If the cooperation between Brilliance and Luofu succeeds in accordance with the terms negotiated by Brilliance and Luofu, the domestic automobile landscape will be significantly affected.

"Director Jiang, these are the terms of cooperation between Brilliance and Luofu Company." After Zhang Weiyi finished his report, he looked at Jiang Xiaobai and said.

Jiang Xiaobai nodded, looked at Zhang Weiyi and the other three and asked, "Tell me, should we negotiate terms with Luofu Company according to the terms previously negotiated by Brilliance Company, or should we offer new terms?"

After Jiang Xiaobai finished asking the question, Zhang Weiyi, Tian Yuan and Mao Zhenhua suddenly fell silent, and the office fell into silence for a while.

In fact, it's not that Zhang Weiyi and others haven't considered Jiang Xiaobai's problem before, but they haven't thought about what to do.

The situation of Huahai Automobile is different from that of Brilliance Automobile. The conditions agreed between Brilliance Automobile and Luofu are certainly the most suitable for Brilliance Automobile.

From the brand to the production line, from the technical equipment to the technicians, from the complete set of information to the R&D center, from the production grinding tools of the vehicle to various trademarks and brands.

This is something that Brilliance needs, because Brilliance doesn't have any of these things. It doesn't matter what you can get from Luofu. Anyway, whatever you get is a profit.

But it is different for Huahai Automobile. First of all, from the pedigree of Huahai Automobile, it is the technology and information provided by foreign Huahai Automobile. Although those technologies are not the most advanced, they at least have their own complete set of

Engine technology and various talents.

It has its own complete system, which is the advantage of Huahai Auto. Compared with other domestic car companies, which are subject to various restrictions imposed by foreign brands, Huahai Auto has much more freedom.

Therefore, I am not that interested in some of Luofu's technologies and production lines, but Huahai Automobile is covetous of Luofu's engine technology.

In addition, there are several brands of Luofu Company. Huahai Automobile wants them all. The four brands of Luofu, Land Rover, MG and Mini are all owned by Luofu Company.

Therefore, this cooperation with Luofu definitely cannot be a simple joint venture.

But in what kind of way that cooperation would be, Zhang Weiyi, Tian Yuan and others had been thinking about it for a long time but still could not decide.

"Director Jiang, how do you think we can cooperate better?" Zhang Weiyi looked up at Jiang Xiaobai and asked.

Jiang Xiaobai smiled and said: "What I said is, of course, a direct acquisition. There are still restrictions on this joint venture. Luo Fang's current business situation is very bad. BMW doesn't want it anymore. It brings them every year."

A lot of losses.

If we cooperate, we can take them all and merge them directly under the name of our Huaqing Holding Group, which will just enrich our car styles and brand types."

If Yang Rong is an excellent strategic architect who can manipulate capital and make precise and interlocking moves, then Jiang Xiaobai is a master strategist.

Over the past twenty years of entrepreneurship, the success of Huaqing Holding Group and the success of Huahua Bank, and the support of two Fortune 500 companies, gave Jiang Xiaobai the strength to seize opportunities to make mergers and acquisitions boldly.

This is true for the two automobile factories in the north, this is true for the merger and acquisition of Babaiban Company, and it is still true for Luofu Automobile.

More than 20 years of hanging out in the mall have given Jiang Xiaobai a free-spirited mentality, and he is more majestic when considering problems.

Therefore, after some careful consideration, Jiang Xiaobai decided to make a direct acquisition. Neither joint ventures nor mergers and acquisitions were the first choice for Huaqing Holding Group.

After the direct acquisition, Huahai Automobile will become the top domestic automobile brand and even occupy a certain market globally.

The brands of the two automobile companies acquired in the north are not very well-known. Although Huahai Automobile Factory has a full set of technology, production materials, engine technology, and technical personnel, Huaqing Holding Group can

Entering the automobile industry in one fell swoop.

However, there is not enough brand awareness. The brand awareness of this car also needs to be cultivated slowly. This cannot be achieved overnight.

It is faster and more practical than directly acquiring several brands.
Chapter completed!