Jiang Xiaobai arranged the contact route and was preparing to go back. As soon as he contacted him, Ford, which had been paying attention to the movements of Huaqing Holdings Group, had already received the news.

Then an emergency meeting began to be held, and the content of the meeting was very simple, that is, how to receive Jiang Xiaobai.

How to receive Jiang Xiaobai? It seems to be a simple reception issue, but what it reflects is the attitude towards Huaqing Holdings Group in the following negotiations.

Should we make appropriate concessions or continue to be tough?

This is a problem. If you make appropriate concessions, even if you make a little concession, the amount and assets involved are calculated in tens of millions or hundreds of millions, or even hundreds of millions of dollars.

At the end of the meeting, Ford finally agreed to the opinions. These brands have dragged down too much on Ford and have dispersed Ford too much energy.

Now Huaqing Holdings Group wants to, and has the strength, can afford this money.

There are many people in the automotive industry around the world, and there are also many powerful companies. They can take advantage of many of the car brands they have, such as the four major auto manufacturers, General Motors, Volkswagen, Toyota, etc.

It must be a very simple thing to eat these things.

For example, other things, such as BMW, Daimler Chrysler, etc., can be acquired.

But these companies will not buy these brands, after all, they don’t have any brands.

For example, for General Motors, the well-known ones include Buick, Chevrolet, Cadillac, and Hummer.

From low-end to mid-end to high-end, there are all their own brands that have been cultivated.

Besides, Volkswagen's brand group includes Audi, Lamborghini, Volkswagen, Skoda, Bentley and Bugatti, Porsche, etc.

That's a lot, too.

People have their own brand groups, so what are they doing for purchasing these brands of yours?

You are losing money. If you don’t want it, will others want it?

Find a suitable one to buy and those who are looking for it, such as some small car manufacturers, but they do not have the ability to do so, and they are willing but unable to do so.

So Ford wants to shrink the front line and deal with these brands, and he is worthy of it, and he has no money. He has strength, but he doesn't like it.

It is not easy to deal with it. In addition to Huaqing Holdings Group, Huahai Automobile has been established for a short time and has not cultivated its own brand group well. It needs to acquire some brand groups to fill itself.

It just so happens that Huaqing Holdings Group has this demand and strength.

It is not easy to encounter such a buyer. If you miss this buyer, you won’t know when the next buyer will be.

So on the fourth day after Jiang Xiaobai arrived in the city, the president of Ford, with several deputy general managers and the head of the negotiation team, a group of people rushed to the hotel where Jiang Xiaobai was staying to meet Jiang Xiaobai.

This time, the main person in charge of Ford came over, so Jiang Xiaobai stopped controlling it and just cleaned it up and came down.

What are the jet lags and the local environment are not suitable for the local environment, and there is no more. The two sides first had a good chat, and then Jiang Xiaobai attended the belated reception for Ford.

Of course, this place is not called a welcome banquet, but a welcome dinner.

On the fifth day of arriving at the Quyou Market, the work was officially started and entered the process of inspection and evaluation.

Jiang Xiaobai also began to visit various automobile manufacturers.

The founder of Ford is known as the person who "puts wheels to the world", and Ford is also one of the four largest automobile manufacturers in the world.

There are 500,000 employees employed, and their annual sales exceed 100 billion US dollars. There are also many sub-brands under it.

The brands that are preparing to transfer this time include Land Rover series cars, Jaguar, Aston Martin and Volvo.

The four brands involve a lot of assets and the like.

Ford is particularly active and wants to sell these four sub-brands in one-time package.

However, Jiang Xiaobai's attitude was not very positive. Anyway, if you invite me to visit, I will visit, if you invite me to inspect, I will inspect.

I read the materials I handed over, but after reading them, I didn’t have a hurry to express my opinion.

Instead, let Ford quote a price.

Ford's offer, Land Rover's car was actively reduced by 100 million US dollars and 1.1 billion US dollars, and Jaguar's offer was 1.5 billion US dollars.

This totaled 26 US dollars, and then Aston Martin's price quoted 800 million US dollars, which combined reached 3.4 billion US dollars.

Then Volvo's stock price is $1.6 billion, which adds up to $5 billion.

Five billion US dollars, this ordinary person sounds like an astronomical figure, but in Ford's opinion, this is already a bit of a problem.

It's really a big sale of vomiting blood.

When I first bought Land Rover, I spent more than $2 billion. At that time, Ford bought all four-wheel drive cars under BMW, including Land Rover.

It cost 3.9 billion US dollars, of which the Land Rover series cars were priced at around 2 billion US dollars.

Now it only costs 1.1 billion US dollars, and it will lose 1 billion US dollars.

Jaguar's acquisition price is even more expensive. In order to acquire Jaguar, Ford mobilized 4 billion US dollars, but now he only dares to report 1.5 billion US dollars, losing 2.5 billion US dollars.

Aston Martin didn't spend less money when he acquired it. Now he has quoted 800 million US dollars, but he has also lost hundreds of millions of US dollars.

Finally, Volvo. When Volvo acquired Ford, it spent a total of 6.4 billion US dollars. Now the offer is 1.6 billion US dollars, and it suddenly lost 4.8 billion US dollars.

If you calculate carefully, these four brands have lost more than 8 billion US dollars, and now they are selling them in packages, but they just can't hold on.

If you want to shrink the front line, the front line is too long and you can't stand it anymore. Even if you lose money, you need to sell it.

Just when Jiang Xiaobai heard this offer, he was already happy. It was 5 billion US dollars. If it weren't for this opportunity, Ford wouldn't have been packaged for sale at such a low price.

It is useless to continue to keep your own profitable brands by investing so much money but not being able to make profits and continue to lose money.

This is no exaggeration. For example, Aston Martin has experienced seven bankruptcies and has gone back and forth between various funds. Sometimes it can't be managed for a while. It's not that Aston Martin's
Chapter completed!