In fact, it’s not just Aston Martin, but also Bugatti and the like, which sound like expensive sports cars. How much does a car cost? It’s very expensive.

When ordinary people understand it, they may think that this kind of car company must be very profitable, but in fact, the more high-end the car, the smaller the sales volume.

So there are a lot of losses.

However, although Jiang Xiaobai was already happy in his heart, he remained calm on the surface, frowning and looking reluctant.

"Dr. Jiang, do you have this intention? Are you interested in these brands?" the person in charge of Ford looked at Jiang Xiaobai and asked.

Jiang Xiaobai pondered for a while and then slowly said: "I am very optimistic about these brands. Each brand has its own history. Some cars have good sales, but with so many brands,

Such a high stock price.

Even if our Huaqing Holding Group can grit our teeth and squeeze out this money, after the acquisition, there will be such a big hole and we will suffer losses year after year.

This is what Ford, a big company with a big business, can still afford, but if our Huaqing Holding Group does this, we may not be able to sustain it for a few years."

The translator on the side translated Jiang Xiaobai's words to the person in charge of Ford. Jiang Xiaobai's words were ambiguous, neither agreeing nor disagreeing.

They say these brands are better, but they also say they are under a lot of pressure.

People can't figure out what Jiang Xiaobai means, and they can't figure out what Jiang Xiaobai's attitude is.

Although Ford said it was unclear what Jiang Xiaobai's attitude was, their attitude was very firm and they wanted to get rid of these brands.

Before Ford, it implemented a multi-brand strategy, that is, from high-end to mid-range to low-end cars. Each industry has its own cars on the market, all with sales volume, and the brand is very extendable.

good.

However, this brand strategy is not without flaws and will bring a great burden to business operations.

Now that Ford has been losing money, such a large group has begun to adjust its strategy and put forward a slogan called Oneford, which means "One Ford."

The core of the "One Ford" strategy is to comprehensively shrink Ford's strategy, sell off redundant brands, only build its own brand, and take the premium route.

Jiang Xiaobai did not refuse the negotiation, but he always showed that he was not too interested.

This person may be like this. When you are in a hurry, you may be hot-tempered but cold-hearted. But on the contrary, if you remain a little aloof, the other person will become more enthusiastic.

After all this pulling and pulling, Jiang Xiaobai succeeded and took the initiative.

But even if we take the initiative, it will still be a large-scale acquisition worth US$5 billion. This cannot be completed in one day.

Moreover, Jiang Xiaobai also wants to cut more money. He doesn't want to pay even 5 billion US dollars, he wants a lower price.

Even if it doesn't work, it can be lowered. One hundred million U.S. dollars less is one hundred million U.S. dollars, and the pressure on the group will be smaller.

The negotiations were advancing rapidly. Jiang Xiaobai was not too active, but Ford advanced very quickly. After a week, the two sides had formed a general intention.

The bottom line of the price in both parties' hearts was already very close, which was forty-five US dollars. It wasn't that Jiang Xiaobai didn't want to hone the price and bargain some more, but sometimes bargaining was not unlimited.

The price of some things is determined by the price. If you bargain too harshly, the negotiation will break down in the end. If anything is done too much, problems will arise.

So when the price was 4.5 billion, Jiang Xiaobai knew that it was close to the other party's bottom line. If the price was any lower, Ford would probably rather lose these four brands than sell to Jiang Xiaobai.

"What is the other party's quotation today?" Jiang Xiaobai was in the hotel and did not participate in the specific negotiations. He was just paying attention to the progress of the negotiations. The specific matters were left to Zhang Weiyi.

In this way, he expressed his attitude, his attitude of not caring, and used it to put pressure on Ford.

"Director Jiang, the price they quoted today is 4.6 billion, and there is only 100 million US dollars left between them and our bid. I estimate that we should be able to negotiate in a few days, and the final transaction price should be the same as ours."

I think it's about 4.55 billion..."

Zhang Weiyi reported that Jiang Xiaobai did not speak while holding the tea cup after hearing this. After thinking for a while, Jiang Xiaobai put down the tea cup and stood up.

Looking at Zhang Weiyi, he said: "Don't drag it on any longer. I'll agree to a price of 4.6 billion US dollars for them tomorrow. That's about the same. Don't wait any longer. Once we've negotiated, we'll sign the contract in the next two days."

Zhang Weiyi was stunned and nodded quickly. Jiang Xiaobai's character was like this. It could be said that he would drag it out for several days and even threaten the other party by walking away to gain the initiative in the negotiation.

You can also adopt a nonchalant attitude to suppress the other party's price and force the other party to retreat.

But in the final stage, Jiang Xiaobai also spent a lot of money and decisively ended the negotiation without taking advantage.

This is the charm of Jiang Xiaobai.

After the negotiations started the next day, Ford was very surprised by Huaqing Holding Group's move to increase prices, but after an accident, there is a surprise.

Of course they would be willing to get an extra fifty million US dollars.

After reaching an agreement on money, Ford also began to make concessions on the remaining assets and the like.

After all, Jiang Xiaobai was so happy, and they also wanted to complete the negotiation as soon as possible.

Finally, Zhang Weiyi did the math and realized that the extra 50 million US dollars spent was very worthwhile. Although there was an extra 50 million US dollars, some of the technologies and information obtained were special to Huahai Automobile.

important.

Even some technologies that don't seem to be very important in Ford Motors can be used in Huahai Motors.

Even if it is not used, it can be transferred to Geely Automobile or Wanxiang Automobile. There is no other way. This is the strength of the world's four major automobile manufacturers.

The technology and brand accumulated over the past century are simply not comparable to that of a car manufacturer like Huahai Automobile, which was established only ten years ago.

Whatever you bring out is enough for Huahai Automobile Factory to digest.

This is still the Huahai Automobile Factory. If it were replaced by Geely, Wanxiang Automobile, etc., I would probably be excited to see these technologies.
Chapter completed!