Chapter 3410: Removed from the shelves

Jiang Xiaobai hesitated again and again, and finally decided to accept Zhang Weiyi's opinion. It was not that he compromised, but that he would be more likely to communicate well, and things might go smoother.

He didn't believe that in this situation, someone would really dare to take the risk and say that his solution was wrong.

It's just that some people come and hint to themselves that they want to make a big deal out of a trivial matter. Just pretend that you don't understand and just pretend to be stupid. Who can't do that?

"Okay, Director Jiang, I'll go right away." Zhang Weiyi hurriedly went out to do some errands.

On the other side, Fan Gang and others also took action. The first thing they did was to notify the dealers. In fact, the dealers received the news last night that they would stop supplying goods.

Everyone is confused about this, and they are planning to inquire about the situation again today, what happened, and why the supply has been stopped.

No one is happy to stop supply.

As a result, I received another call saying that all products were being recalled, which made people even more confused. I felt that there was something wrong with Yili's brain.

This is not a suicide attempt.

So one by one they disagreed, and they could find a reason to temporarily stop supply and shirk the past, and no one wanted to get to the bottom of it.

But this comprehensive recall of products is just a joke. How could it be possible if we don’t ask for the reason clearly?

But they didn't need to ask. Yili then formally sent a notice to all dealers and clearly stated it.

Because the evaluation team found that the chemical raw material melamine was added to the milk powder, which may be harmful to the human body after consumption, all products were requested to be recalled.

One by one, Yili's dealers looked at the notices in their hands and were speechless for a long time. Is it surprising?

In fact, this incident is not an accident. As Fan Gang said, this kind of thing is actually a secret in the dairy industry.

There are only so many milk sources, and everyone is competing for them. In order to make money, some milk stations add melamine, raise standards, and then sell them to various dairy companies. In fact, many people know this.

But everyone is doing this kind of thing, and no one will tell anyone about it.

But today, Yili suddenly came up with this reason to recall its products. Whether this reason is enough or not, it is indeed enough, and it should be.

But the crux of the matter is, what did Yili do before? It’s not that he didn’t know it before, he knew it before and did it before. Now he suddenly comes up with this reason. How crazy is he?

Don’t you know how much of a shock this reason will cause? And it’s uncertain whether Yili, who is the first to bear the brunt, will survive this storm.

What are you doing? Even if you have lived enough, you are not looking for death.

Many dealers didn't understand it at all, but Yili came out with this notice. No one dared to be careless. Since Yili wanted to do this, no one dared to carry it.

It didn't matter if we had tacitly agreed before, but now that Yili has exposed it, whoever delays may be held responsible.

All of a sudden, all the dealers went crazy and recalled products across the board.

At the same time, all shopping malls and supermarkets were notified to remove all Yili products from their shelves.

What surprised the supermarket was that this was not a request from the supermarket to remove the product from the shelves, but that Yili actively requested to remove its own products.

This is really a strange thing that happens every year, but this year is particularly frequent. In the past, supermarkets would also remove some products from the shelves, and they were basically from companies that were hit by thunderstorms.

Then Shangchao followed closely behind. Anyway, the main thing is to follow the trend.

However, this is the first time that a brand has taken the initiative to remove products from the shelves, and it has been a long time coming.

However, Yili's notice was very clear. There was a problem with this batch of products, and chemical raw materials were added. The message was clearly sent out, just like the dealer.

If it's unclear, no one cares. After all, the product is sold and everyone makes money.

But Yili has made it clear. Who dares to delay? If something really happens by then, we will check back and find out that the notice Yili sent on the 10th was not removed from the shelves in your fucking mall on the 12th.

This consequence is simply unaffordable.

At that time, a hat will be slapped on the video security issue, and no one will be careless.

So Yili's vigorous recall campaign began.

At the same time, Yili's actions affect not only Yili, but also other places.

The first is Mengniu. Mengniu has always been very attentive to Yili's movements. Whenever Yili moves, Mengniu is the first to follow up.

For example, regarding the matter of the previous evaluation team, Mengniu boasted about it again and again in newspapers, and the publicity effect was very good.

After all, whether it is a first-rate expert, a second-rate expert, or a third-rate expert, it goes without saying that ordinary consumers cannot distinguish this kind of thing. As long as they are labeled as an expert, they will take a deep breath.

Many people in the industry cannot tell the difference clearly.

Just like when future generations go to the hospital to see a doctor, many people ask for this expert, that director, etc., but those who are truly skilled may not be experts or directors.

Experts can publish papers, and the director has high political literacy and is a serious researcher. Who has the time to do this?

Therefore, as soon as the evaluation team's publicity was released, it received rave reviews, and Mengniu's sales also soared.

Niu Sheng was also very proud. He felt that he had taken the lead. It was originally Yili's innovative publicity method, but he acted quickly and won the prize.

How could I not be happy about this? I even felt that Fan Gang was a bit young.

But in the next few days, Yili didn't take any action, which made Niu Sheng a little unsure. Normally Yili should follow up the promotion, but Yili didn't make any move at all.

That's okay, but last night, I received news that Yili was going to stop work and production, and not only did it stop work and production, it also stopped supplying to dealers.

This made Niu Sheng even more uneasy. What's going on? Yili is doing well. Why did it stop production and why did it stop supplying goods to dealers?

What went wrong?

How could this happen? Does Yili not know that such behavior is tantamount to giving up the market that it finally captured?

Everyone in Yili is having a seizure. Yes, Fan Gang's methods are a bit more sophisticated, but that doesn't mean that the top management in Yili are all mentally ill. What happened?
Chapter completed!