: Money and fame (please subscribe)

Falsely marking the price of gifts is also a conventional marketing method in later generations, and many industries do this.

For example, 4S stores often give away a large number of gifts when selling cars, and even have a special list of gifts for customers to see.

Things like floor mats, carpets, rain shields, pillows and perfumes are not worth a few dollars at all, but on the gift list they cost thousands of dollars.

It was quite painful for a customer to spend hundreds of thousands to buy a car, but when he looked at the list of gifts, the amount quickly added up to tens of thousands, or even tens of thousands, and he suddenly felt much more balanced.

Now Li Weidong can use the same method to sell microwave ovens, and he has naturally succeeded in attracting many customers.

Whether it's "buy one, get 18 free" or gifts worth a total of 1,288 yuan, they are the best tools to attract customers to buy.

However, this kind of marketing routine cannot be copied by foreign imported brands such as Panasonic.

Because at that time, there was a home appliance wholesaler between the home appliance store and the manufacturer.

Home appliance wholesalers purchase goods from manufacturers and then distribute them to home appliance stores in various regions. The supply sources connected to home appliance stores are home appliance wholesalers, and the customers connected to the manufacturers are also home appliance wholesalers.

Suning, which became famous in later generations, was an air conditioner wholesaler when it was founded.

Home appliance wholesalers purchase goods from manufacturers and distribute them to home appliance stores in various regions. If the manufacturer does not provide gifts, it is naturally impossible for home appliance wholesalers to spend money to buy a bunch of gifts.

On home appliances.

The transportation cost of imported home appliances is inherently high, and it is impossible for foreign manufacturers to include gifts when shipping.

For example, if Panasonic sells a microwave oven, it will definitely not come with a twelve-piece set of bowls and plates. Porcelain is inherently fragile, and the cross-border transportation cost of a twelve-piece set of bowls and plates may be higher than the microwave oven itself.

Domestic manufacturers have an absolute advantage in this regard. They can include more gifts when shipping, which can at most double the shipping cost. Compared with microwave ovens whose ex-factory prices are more than 10 yuan, the shipping cost is nothing.

!

Even if a few dishes are broken on the road, the cost of each one is only 80 cents, so just give another one as a gift. Even if you give away dozens of sets of dishes, which cost a few hundred yuan, it is not as expensive as a microwave oven.

Li Weidong saw through this, so he used this marketing strategy.

If his competitors are domestic companies, this trick will not be so bright. Li Weidong buys one and gets 18 free. Domestic companies can follow suit and buy one and get 20 free, and get two more white porcelain plates.

.

But the competitors are foreign companies, so foreign manufacturers are really helpless with Li Weidong's move. Unless they are willing to move their home appliance production business to China and ship their products directly domestically, they can stand on the same starting line as Li Weidong.

This situation of home appliance wholesalers dominating the channels will not last long.

After 1995, the four major domestic home appliance stores have chosen to bypass wholesalers and purchase goods directly from manufacturers. Only then did chain home appliance stores truly control the sales channels of home appliances and also have the power to negotiate prices with manufacturers.

The eve of the Spring Festival is the peak season for home appliance sales. Taking advantage of this wave of success and the marketing strategy of "buy one, get eighteen free", Puppy Microwave Oven sold more than 4,000 units in the first month of its launch.

In addition to the promising sales of microwave ovens, there is also good news from the Agricultural Machinery Department.

Leaders are very satisfied with the effect of agricultural tricycles on benefiting farmers, and special agricultural machinery subsidies for the new year have been included in the budget.

In addition, the Department of Agriculture has also decided to increase the pilot program of agricultural tricycles. Previously, agricultural tricycles were only promoted on a pilot basis in Qinghe City. In the next year, agricultural tricycles will be promoted throughout the province.

This also means that agricultural machinery stations across the province can enjoy agricultural machinery subsidies when purchasing agricultural tricycles.

…

On the eve of the Spring Festival, Li Weidong spent a large amount of money to pay holiday allowances to workers at the Puppy Electrical Appliance Factory and Fukang Agricultural Machinery Factory.

The Puppy Electric Factory adopts military management. Although the workers are paid a lot of overtime, it is quite hard, so Li Weidong paid each ordinary worker a New Year's fee of 300 yuan, which is equivalent to two extra months of salary at the end of the year.

.

For these workers from rural areas, taking an extra 300 yuan home at the end of the year is enough for them to buy a lot of new year's goods, such as new clothes, pork and the like. Some people can even bring a car with them.

Bring home a color TV or washing machine.

As for the line leaders, workshop directors and other managers, they received more bonuses. The line leaders each received a year-end bonus of 1,500 yuan, and the workshop directors each received 5,000 yuan. Wang Jing, the deputy director, directly received a bonus of 3,000 yuan.

A bonus of 10,000 yuan.

Wang Kaiping and Ma Zhongyi did not receive year-end bonuses. They had shares in the electrical appliance factory, so they received dividends directly.

In addition to distributing money, distributing things to employees is also a must-have during the New Year. For example, cooking oil, flour, pork, frozen hairtail, etc. are the most affordable. In addition, Li Weidong also specially ordered a batch of Qinghe Daqu, each

Every worker can go home with a case of wine.

Fukang Agricultural Machinery Factory does not adopt military management, so the bonuses are smaller. The year-end bonus for ordinary workers is 150 yuan, which is equivalent to an extra month's salary.

However, for the employees of the agricultural machinery factory, an extra month's salary at the end of the year is already very good. If in the past few years, when the performance of the agricultural machinery factory was not good, even the basic salary could not be paid in full, let alone the year-end bonus.

.

In addition, add flour, pork, liquor, cooking oil and other physical goods, and you have a lot of things to take home, which is both practical and face-saving.

Du Jiahai, director of the technical department of the agricultural machinery factory, also received a year-end bonus of 20,000 yuan.

The technical director, who only had a technical secondary school education, had already been recognized by Li Weidong in terms of both his professional level and his personal abilities. Li Weidong decided to observe further and find a suitable opportunity to promote him to the position of deputy director of the agricultural machinery factory.

, to take charge of production work.

Tang Renjie's R&D team in Shanghai also received bonuses ranging from one to two thousand yuan at the end of the year, and Li Weidong also gave each of them a microwave oven.

After all, microwave ovens are high-end household appliances sold in shopping malls for RMB 3,000. Although these R&D personnel are engaged in the technical research and development of microwave ovens, they are really reluctant to spend money to buy a microwave oven.

In a big city like Shanghai, if you serve flour and pork during the Chinese New Year, it would seem a bit low.

Bringing a microwave oven home, whether you use it yourself or please your mother-in-law, will look high-end and classy. Putting a three thousand yuan microwave oven on the table will make even the picky mother-in-law smile.

…

Liu Tao, who did not go home to cut wheat in order to earn piece-rate wages, was successfully promoted to a line leader after the microwave oven production line was established, so he received a year-end bonus of 1,500 yuan.

For Liu Tao, who still has a rural registered permanent residence, he never imagined that he would be able to get so much money at once.

When he held fifteen hundred-dollar bills in his hands, Liu Tao suddenly felt that working on the assembly line all day long and working 12-hour shifts in the past year was quite sweet. Although it was very hard, this kind of hard work paid off in the end.

It was a huge reward.

In addition to the year-end bonus of 1,500 yuan, the electrical appliance factory also gave out a barrel of cooking oil, first-generation flour, 20 pounds of pork, a box of frozen hairtail, and a box of Qinghe Daqu.

Liu Tao couldn't take so many things by himself. Fortunately, there were several people in the same village who worked in electrical appliance factories. They simply borrowed a tractor and took the things home.

As soon as the tractor returned to the village, it was immediately watched by the villagers.

As various things were being moved from the tractor, the surrounding villagers who were watching the excitement immediately started talking in low voices.

It's okay to say that cooking oil, flour, pork and other things can be bought at every market in rural areas. Seafood such as frozen hairtail is a rarity for rural people in inland areas.

As for that box of Qinghe Daqu, it is even more of a luxury item in the eyes of ordinary farmers.

Although this Qinghe Daqu is far inferior to Maotai Wuliangye, it is considered a mid-range liquor in Qinghe territory and can be given as gifts.

Ordinary farmers do not have a high income, and if they can drink some bulk wine, it is considered very good. In the eyes of the villagers, this whole box of Qinghe Daqu is a high-end gift, representing a certain style and class!

"This electric furnace factory must have made a lot of money this year, it has distributed so many things!"

"What kind of electric furnace factory? It's already been an electrical appliance factory!"

"I heard that in addition to giving away things, there are also bonuses!"

"Yes, my neighbor Liu Liang works as a worker in an electrical appliance factory and received an extra three hundred yuan at the end of the year!"

"Three hundred yuan? That much?"

"I heard that three hundred yuan is the minimum. If the line is long, you can pay one thousand and fifty yuan!"

"The county magistrate is a high-ranking official. There are only a few county magistrates in a county, so they must be paid more!"

"What are you thinking about? I'm talking about the production line! The line leader is in charge of the production line."

"When you said that, I remembered that Liu Tao was a line leader in the electrical appliance factory!"

"Then didn't he get fifteen hundred yuan this year?"

"Liu Tao's family is almost worth 10,000 yuan!"

When everyone talked about Liu Tao, they all expressed envy.

In the early 1990s, households worth 10,000 yuan were still very rare in rural areas. If a family had a household worth 10,000 yuan, it would definitely be respected by the whole village.

…

On the first day of the Lunar New Year, according to the custom in rural Qinghe, men in the family go to pay New Year greetings to their elders early in the morning, while women make dumplings at home. If relatives come to visit, they have to stay for a meal.

It’s okay if you don’t even have a dumpling.

New Year greetings in rural areas of Qinghe do not involve bowing hands and saying Happy New Year, but actually kowtow to the elders. This is tradition, etiquette, and rules.

When it was dawn, Liu Tao set off two firecrackers, then met his brothers in the village and went to pay New Year's greetings to his elders.

More than a dozen brothers of the same generation came to the home of one of the elders, and then lined up to kowtow to the elder.

"Taozi, stand in front and come next to me!" The leader, a brother of his generation who was more than ten years older than Liu Tao, waved to Liu Tao.

Several other brothers of the same generation who were older than Liu Tao immediately made room for Liu Tao.

Liu Tao was slightly stunned. According to previous years, he always stood at the back, but he was not qualified to stand in the front row.

"Brother, you are all older than me, how can I have the nerve to stand in front!" Liu Tao said.

But the leading brother of the same generation said: "Taozi, you are very promising now. You have become a cadre in the factory, and you are the first ten thousand-yuan household in our village. You have to stand in front, and you can be regarded as a brother of our generation."
To be continued...