Chapter 434 Got stuck by the Chinese!

Watanabe Yu and Ozawa Ryuji stood among the crowd of onlookers and read the advertisement for the negative ion blower.

"Anion hair dryer? What is this? I have never heard of this product before!" Ozawa Ryuji said with a frown.

"That's why I said this is a new type of hair dryer!" Watanabe replied.

"Hahaha, Watanabe-kun, you are joking. How do the Chinese know how to develop new products? I think this so-called negative ion hair dryer is just a trick!" Ozawa Ryuji said.

"Ozawa-kun, don't underestimate this Puppy Electric. I have dealt with their factory director Li Weidong many times. He is a very difficult guy. When I first met him, Puppy Electric

It’s just a small factory, not even an assembly line! Nowadays, their production scale is comparable even if you look at the whole of Asia.”

Watanabe paused and then said: "And with so many European businessmen coming to discuss business, I think this negative ion hair dryer is not a trick. Otherwise, the Germans would have discovered it long ago and would have wanted to

We know that the scientific literacy of the Germans is still very high, so it is not easy to deceive the Germans."

Ozawa Ryuji snorted coldly. Deep down in his heart, he still looked down on Chinese companies.

At this moment, a familiar figure appeared in Watanabe's field of vision.

"Look over there, that's Keizo Inoue of Panasonic Electric!" Watanabe's expression became serious.

"It is indeed Inoue Keizo. He is also here. It seems that Panasonic is also very interested in this negative ion hair dryer!" Ozawa Ryuji said.

"Ozawa-kun, since everyone from Panasonic has arrived, it seems we should go find out the truth." Watanabe Oo said.

…

Li Weidong saw off Keizo Inoue, and just after taking a breath, he saw Yu Watanabe appearing in the exhibition area of ​​puppy electrical appliances.

"Watanabe Yui has come to Cologne too!" Li Weidong frowned. Although he was a little tired, he still cheered up and greeted him.

"Watanabe-kun, long time no see!" Li Weidong said hello.

"Li Sang, congratulations on developing a new product!" Watanabe Yui responded with a smile on his face.

After the two exchanged pleasantries for a few words, they started talking about business.

Li Weidong took a sample of a negative ion hair dryer and introduced it to Watanabe Ou.

Watanabe Yu is not a fool. He quickly realized the business opportunities behind this negative ion hair dryer.

Hair dryers have been around for decades, so traditional hair dryers are no longer attractive to customers. At this time, a new type of hair dryer full of gimmicks appears, which can indeed capture a wave of the market.

If consumer goods such as home appliances are not significantly innovated, consumers will not buy a new one until it breaks. Therefore, if you want home appliances to sell well, you will need gimmicks.

Add some new tricks to traditional home appliances, or add a new gimmick to make consumers think that this is a brand new product, and they will pay for it.

Just like televisions, when televisions were in the era of picture tubes, the picture tube TVs in many people's homes would be used for ten or twenty years, and they would not be replaced as long as they were not broken.

However, after televisions entered the LCD era, consumers were often willing to pay to replace them with an LCD TV, even if the picture tube TV at home could still be used.

Another example is refrigerators, which have remained the same for decades. Half are refrigerated and half are frozen. For consumers, there is no need to replace them.

This is called product upgrade, or product replacement.

In the home appliance industry, a product can be used for ten or eight years. If you don’t upgrade the product or replace the product, it will be difficult for consumers to spend money to buy new ones. If consumers don’t buy new ones, what will happen to the company?

Don’t store companies want to drink from the northwest wind?

Therefore, with the development of science and technology, the so-called replacement of home appliances is getting faster and faster. From traditional home appliances to smart home appliances, one wave after another is dizzying.

A "negative ion" gimmick has obviously completed the product upgrade and replacement of hair dryers. The function of eliminating static electricity and making hair easier to manage can make many beauty-loving ladies spend money to buy a negative ion hair dryer.

"There will definitely be a market for this negative ion hair dryer. It seems that we need to talk to Li Weidong about OEM."

Thinking of this, Watanabe Xiong asked: "Li Sang, we at Xizhi Electric are very interested in this product. What is your quotation?"

"Watanabe-kun, do you want a quotation for our Puppy Electric products or an OEM quotation?" Li Weidong asked.

"Of course it's an OEM quotation. It's still the old rule. You produce it and finally put it on our Nishiba Electric brand." Watanabe Yu said.

Li Weidong immediately quoted the price, and the two parties bargained some more and settled on the final price.

"Li Sang, we can sign an intention contract first, and then we can sign a formal contract after I report to the headquarters." Watanabe Xiong said.

"No problem! This is not the first time we have cooperated. We have a basis of trust in each other." Li Weidong smiled slightly, and then said; "Not to mention Jun Duanbian, there is one thing I need to explain in advance."

"Li Sang, please speak." Watanabe Xiong said.

"As for the delivery time, it may be delayed by a month." Li Weidong continued; "I have received too many orders now, and our production capacity really can't keep up!"

"It's understandable, a month is not a long time." Watanabe Oo replied.

Li Weidong said sincerely: "Watanabe-kun, don't worry, we are long-term partners. I will definitely complete the order for Xizhi Electric as soon as possible. After I finish the production of the orders for Panasonic and Hitachi, I will immediately produce your order."

, and then ship it as soon as possible.”

Watanabe was stunned for a moment: "What did you say? You still want to produce orders from Panasonic and Hitachi first? We, Nishizhi Electric, have to be in third place?"

Li Weidong immediately replied: "Watanabe-kun, don't get me wrong, your Nishijia Electric's shipments are not third. It is fifth. Japanese chain home appliance brands, Kojima Electric and Yamada Denki, are the top two.

Yes, they don’t need OEM, but directly purchase our Puppy Electric products, so the delivery speed will be faster, it is expected to be two weeks faster than Panasonic and Hitachi!”

Kojima Electric and Yamada Denki are both Japanese home appliance chain stores. In addition to selling home appliances, they also sell other products, such as home appliance spare parts, electronic products, various wire rods, over-the-counter drugs, and even cosmetics. So

It is considered a comprehensive store.

However, when Watanabe Xiong heard Li Weidong's words, his heart tightened.

"Home appliance stores launched negative ion hair dryers one and a half months faster than us, and Panasonic and Hitachi were also one month faster than us. Calculated in this way, by the time our Xizhi Electric negative ion hair dryers were launched on the market, it would have taken other brands one month to sell them.

It’s time, the day lilies will be cold by then!”

The Japanese market is so big, and Japanese home appliance brands are also well-known. For Japanese people, buying Panasonic, Sony, or Hitachi is actually very safe.

But for a new type of hair dryer, if other brands take the lead in seizing the market, it will be difficult for Xizhi Electric to catch up.

The Japanese are very stubborn. If a new product is sold first, the Japanese will recognize the brand.

Take Japan's Walkman market for example. Isn't Panasonic's Walkman good? Sharp's Walkman is also very good! But Sony was the first to launch the Walkman, so one step ahead means that it leads step by step. Even if other brands launch the same product

It is difficult to steal products from Sony.

Another example is the smartphones of later generations. Apple's market share in Japan has reached 50%. The three major Japanese brands, Sharp, Fujitsu, and Kyocera, have product performance that is no worse than Apple's, but their combined market share is only half of Apple's mobile phones.

.

For the Japanese, as long as they have the first impression, even domestic brands will not be able to make a comeback.

When Watanabe realized this, his expression instantly became a little ugly. If Panasonic and other brands were allowed to take the lead and sell negative ion hair dryers in the Japanese market, then there would be no such thing as Shiba Electric in this market in the future!

Watanabe's tone also became stern: "Li Sang, what do you mean? We have been cooperating for so many years. We, Xizhi Electric, give you a lot of OEM orders every year! But you want to

Put Panasonic and Hitachi in front of us, Xizhi Electric!"

Li Weidong smiled calmly, and then said: "Watanabe-kun, as far as I know, Nishizhi Electric plans to transfer this year's orders to Southeast Asia!"

"There is no such thing. Our Nizhi Shiba Group is looking for several foundries in Southeast Asia, but these are all for the local market in Southeast Asia." Watanabe Yu lied.

"I see, it seems that I misunderstood!" Li Weidong deliberately pretended to be enlightened, and then said: "Watanabe-kun, don't worry, since Xizhi Electric will not reduce my OEM orders, then I can guarantee that,

Give priority to completing hair dryer orders from Xizhi Electric!"

…

Watanabe Yui left the puppy electronics exhibition area with a depressed look.

Ozawa Ryuji came up and said, "Watanabe-kun, your face looks a little unnatural. Are you acclimated to Germany after you came to Germany? Do you want to take a rest?"

Watanabe Yui let out a long sigh and said: "Ozawa-kun, we were tricked by that Li Weidong again! Do you remember that we discussed before that we should transfer the foundry production capacity to Southeast Asia? Now it seems that,

This plan needs to be slowed down a bit."

"Why?" Ozawa Ryuji asked puzzledly.

"That Li Weidong threatened to delay supply and asked us to continue placing OEM orders with him!" Watanabe said.

"Why! We can place our orders to whomever we want! How can he, a mere foundry, have the right to make irresponsible remarks!" Ozawa Ryuuji said with an arrogant look.

"It's different this time!" Watanabe shook his head helplessly: "He has the production capacity and the patent for this negative ion hair dryer. We can only get the product by going to him.

If Puppy Electric specifically delays shipments for us, then other brands such as Panasonic, Hitachi, and Sony will be ahead of us, and by then we, Xizhi Electric, will most likely lose the entire hair dryer market!"

Ozawa Ryuji was slightly stunned and asked in surprise: "You mean, we are being choked by the Chinese?"

Watanabe Yuo nodded helplessly: "Yes, I didn't expect that one day, our Nishiki Electric Co., Ltd. would be choked by a Chinese foundry!"

Ozawa Ryuji suddenly showed a ridiculous expression. He never imagined that those Chinese foundries, which can be manipulated like ants, would come back to choke them!

…

If possible, Li Weidong would rather sell Puppy Electric products directly instead of continuing to do OEM work for Japanese brands.

However, Li Weidong also knows that it is very difficult for foreign home appliance brands to enter the Japanese market.

In the Japanese home appliance market in later generations, the status of the two giants Panasonic and Hitachi was unshakable. Hon Hai acquired Sharp and Midea acquired Toshiba, each occupying 10% of the Japanese market.

The only company that entered Japan as a foreign brand and still can occupy 10% of the market is Haier. The reason why Haier can have a place in the Japanese home appliance market is only achieved through thirty years of continuous hard work.

Therefore, it is impossible for Puppy Electric to enter the Japanese market in a short period of time. This matter cannot be rushed and requires a business strategy plan of more than ten years.

Nowadays, Li Weidong still needs to continue to accumulate capital and technology through OEM, stabilize the domestic market first, and then start a large-scale overseas expansion after China joins the WTO.
To be continued...