Chapter 473 This is the trend (please vote)

The main business of Feiyue Sports is all in the United States, so the domestic Feiyue Sports company is more like an office. Its main job is to contact shoe manufacturers and contact foreign trade companies to send shoes to the United States. It is very similar to the foreign trade dealers who make the difference.

resemblance.

A sample of a pair of sports shoes was sent back to Feiyue Sports Co., Ltd. in China.

Manager Sui carefully opened the package for fear of damaging the samples inside. When he opened the shoe box, he saw the new James Bond sneakers.

The next second, Manager Sui was stunned on the spot. What was in front of him turned out to be a pair of sneakers that were made more than ten years ago.

This style of sneakers was very popular in the 1980s when the women's volleyball team won five consecutive championships. Now it has long since withdrawn from the stage of history. Manager Sui doesn't think that anyone in the United States, the most developed country in the world, would wear such an outdated thing.

"It seems that Mr. James Bond sent the wrong sample." Manager Sui sighed helplessly, and then looked at his watch. It was now half past two in the afternoon, and it should be early morning in the United States.

"Let's wait until the evening to contact Mr. Bond!" Manager Sui thought to himself.

Finally, at nine o'clock in the evening, Manager Sui called the United States and contacted James Bond.

"Mr. Bond, I am Sui from China. We have received the sample you sent, but there seems to be something wrong with this sample." International long-distance prices are relatively expensive, so Manager Sui tried to keep his words short.

"Is the sample damaged?" Bond asked hurriedly.

"It's not bad, but it seems you sent the wrong sample." Manager Sui continued, "What I received is an old-fashioned sneaker, like the style from more than ten years ago."

Bond on the other end of the phone laughed: "Mr. Sui, the sample is correct. This is the new shoe I need, a retro product!"

"Retro?" Manager Sui was slightly stunned. For the Chinese in the 1990s, they were catching up with the world every day and had no concept of retro.

James Bond had no choice but to explain: "Retro means looking back and returning. It means using things from the past."

"Like wearing ancient clothes?" Manager Sui asked subconsciously.

"That's understandable." James Bond then added: "It's a trend."

"Uh..." Manager Sui couldn't understand even more.

"Aren't all trends new? How come wearing ancient clothes has become a trend? The American thinking is really incomprehensible!"

A pair of retro sneaker samples made Manager Sui feel that this James Bond was a bit unreliable.

So the next day, he told Li Weidong about the retro shoes.

"You mean, James Bond designed a retro shoe?" Li Weidong looked very interested.

"Yes, the style is similar to that of the 1980s. I remember when the women's volleyball team won five consecutive championships, these shoes were the most popular. I bought a pair at that time and couldn't bear to wear them!"

Manager Sui paused and then said: "Chairman, I think this American designer is unreliable. Could he be fooling us with his old shoes?

This kind of old-fashioned style is no longer popular in China, so how could this kind of design from the 1980s become popular in the United States?"

"In our eyes, this is a design from the 1980s, but in the eyes of Americans, this is probably a design from the 1950s. Maybe Converse shoes from the 1950s are more fashionable than this!"

Li Weidong smiled nonchalantly and continued, "Send the sample to the foundry. Just follow James Bond's design and send it to the United States as soon as possible after it is made."

"Chairman, didn't you say that American shoes from the 1950s are more fashionable than this? No one buys such outdated shoes in China. How can they be sold in the United States?" Manager Sui said.

.

"Didn't Bond say, this is called trend? I don't understand trend anyway, do you understand?" Li Weidong asked with a smile.

"I don't understand either." Manager Sui shook his head honestly.

"That's it! We both don't understand trends, so how can we have the nerve to question Bond's design? It's a trendy design after all, right? Professional things should be left to professionals!" Li Weidong said.

In Li Weidong's memory, the reason why Feiyue shoes can gain a firm foothold in European and American countries relies on retro style.

At that time, Feiyue shoes could no longer be sold in China, so Dafu Factory sold the license to Feiyue overseas to a French businessman. After the French businessman brought Feiyue shoes to Paris, many French people were attracted to buy them. For a time, the retro Feiyue shoes were

, actually led the local trend.

You must know that Paris is the fashion capital of Europe. Things considered fashionable in Paris will be accepted by the whole of Europe, so Feiyue shoes have also become popular in the European fashion circle.

Later, the European fashion trend spread to the United States. Several American celebrities wore retro Leap shoes and were photographed by paparazzi. As a result, even Americans began to wear Leap shoes.

Although Feiyue shoes are not a first-line brand in foreign countries, they still have a place in the European and American fashion circles. Many fashion people in European and American countries like to wear this kind of retro white shoes.

Trend is something that ordinary people don’t understand, and it’s really hard to explain clearly. Paris fashion shows, Milan fashion shows, and New York fashion shows often have some devilish designs, but in the eyes of the fashion industry, this is the trend!

So why retro Feiyue shoes became popular abroad and became a trend in the eyes of fashionistas, Li Weidong couldn't understand at all.

Anyway, these retro shoes are inexplicably popular!

…

Donghai Shoe Factory is a shoe factory whose main business is to manufacture sports shoes for foreign brands.

At this time, the factory director Wu Youwei was holding the pair of retro sample shoes in a daze.

"Aren't these the kind of white shoes we used to have? Our shoe factory here stopped producing this kind of shoes a few years ago. Did the customer give the wrong sample?" Wu Youwei asked.

"At the beginning, I thought I was given the wrong sample. Later, I specifically contacted Manager Sui from Feiyue Sports, and he said it was correct. What he wanted was these white shoes," the subordinate said.

"Feiyue Sports is in the export business, right? I remember that their shoes are all sold to the United States. We Chinese are not willing to buy these old-fashioned white shoes, but Americans will buy them! I see this

Feiyue Sports also has a brain problem!"

Wu Youwei said, curled his lips, and then asked: "How many pairs of these shoes do they want?"

"I said I want 2,000 pairs first, to explore the market situation, and if the sales are good, I will increase the order." The subordinate replied.

"Only 2,000 pairs!" Wu Youwei looked very disdainful, as if these 2,000 pairs of shoes were not worth mentioning at all!

Feiyue only has one flagship store in the United States, and 2,000 pairs of shoes are tested, which is already a relatively large number.

Phil Knight, the founder of Nike, started his business with 300 pairs of sneakers.

However, given the size of Donghai Shoe Factory, it really can't handle an order of just 2,000 sports shoes.

Before the Asian financial crisis, shoe factories in southeastern Fujian were generally doing well. At that time, overseas orders surged, generating tens of billions of output value a year. Large OEM companies were accustomed to receiving large foreign trade orders.

, and sneered at the small orders.

It was not until the outbreak of the Asian financial crisis that overseas orders dropped sharply that shoe factories began the first wave of reshuffles. Profits began to be concentrated in some relatively large factories. Some OEMs also began to transform into their own brands, while small businesses began to

Without orders, it was difficult to survive, and there was a wave of bankruptcies.

The Donghai Shoe Factory is like this now. It makes a lot of money from taking large foreign trade orders and doesn't care about the mosquito legs of Feiyue Sports' 2,000 pairs of shoes.

As for Feiyue Sports' promise that if the product sells well, it will increase orders, it was directly ignored by Wu Youwei. Wu Youcai had seen too many customers who would brag, and he would not really believe it.

Wu Youwei said, "Our production capacity is reserved for large foreign trade orders from big foreign brands. How can we waste it on these old-fashioned white shoes!"

"Director, are we not going to accept this business? Shall I give a reply to Feiyue Sports?" the subordinate asked.

Wu Youwei pondered for a moment, then shook his head: "It's not a good idea to reject the customer directly. After all, we have cooperated before. In business, buying and selling cannot be done with justice. Let's introduce these 2,000 pairs of orders to Lao Sun's Shoes

Factory!

Last year, we were short of raw materials for fabrics, so Lao Sun helped us and sold us a batch of fabrics, which solved our urgent need, and now we can return the favor to him!"

The old Sun Wu Youwei mentioned was named Sun Tingshan, and he was the boss of another foundry.

Lao Sun's foundry is only a quarter of the size of Donghai Shoe Factory, so it can only accept some small orders.

For Wu Youwei, an order for 2,000 pairs of sports shoes was beyond his scope.

But to Sun Tingshan, no matter how small a mosquito leg is, it is still a piece of meat.

So Sun Tingshan happily accepted this batch of orders and made 2,000 pairs of retro shoes according to James Bond's design.

Manager Sui also quickly contacted the foreign trade company and sent this batch of shoes to the Feiyue flagship store in Los Angeles before Thanksgiving.

…

In Los Angeles, Feiyue flagship store, retro white shoes from Feiyue are already on the shelves.

A man wearing a casual suit walked into the store.

James Bond was slightly startled, thinking to himself that a person dressed like this does not look like a buyer of fashionable goods.

However, everyone who came was a customer, so the clerk still treated them warmly.

The man in a suit looked at the shoes on the shelf and pointed at a few pairs: "This pair, this pair, this pair, and this pair, pick them up for me. I want size 9!"

The clerk subconsciously looked at the man in the suit's feet and said, "Sir, your shoes seem to be more than size 9!"

"I bought it for someone else," the man in the suit replied.

American shoe sizes are specialized American units. American shoe size 9 is equivalent to British standard size 8.5, European standard size 43, and Chinese standard size 27.

James Bond looked at the man in the suit curiously. After all, when buying shoes, you usually try them on yourself before buying them. This way, he just buys them without trying them on, and he even buys several pairs.

Yes, it's rare.

"Probably the rich man's assistant!" James Bond realized that this might be a big client, so he walked over in person.

"Sir, I am the manager of this store. I am happy to serve you!" James Bond smiled politely, then pointed to a shoe on the shelf and continued:

"Sir, I suggest you take a look at this pair of shoes. This is a trendy new product we have just launched, in the style of a Mayan pyramid...

The texture of this shoe draws on Bohemian clothing, Bohemian unique batik printing and embroidery, and is full of mystery...

There is also this shoe, which is a design concept derived from the 1930s. It is a retro sports shoe. Of course, although the design is retro, the materials are still made of modern materials and are very breathable to wear..."
To be continued...