Chapter 718(2/2)
As long as the cost can be recovered, that’s fine.”
"What? Only costs and no profit? Then our work is not in vain!" Rebus said immediately.
Li Weidong then said: "If HTC still doesn't agree to this, then we will make another concession. After the product is launched on the market, the money earned will belong to them, and the losses will be ours."
"Isn't this the same as us paying for HTC's business? No! We will definitely lose money if we do this." Rebus immediately shook his head.
"It's worth losing money to make a profit. As long as our system can gain market share, it's worth it." Li Weidong lowered his voice and continued: "I learned this trick from 360!"
Mentioning 360, Rebus couldn't help but have a gloomy expression on his face.
At that time, all anti-virus systems were paid, and the prices were not cheap. They cost a few hundred yuan a set. 360 directly launched a free anti-virus system. It seemed to be a loss-making operation, and as a result, it quickly occupied the anti-virus software market. Others
The brand's anti-virus software was abandoned by consumers overnight. 360 became a domestic Internet giant in just a few years, and could even challenge Tencent.
…
The Kingsoft company where Rebus works also has an anti-virus software called Kingsoft Antivirus. The price is not expensive and the sales are quite good. However, due to the interference of 360, it is still half-dead and it seems that it can no longer be used.
So when Li Weidong mentioned 360, Rebus, the victim, was still very touched.
It’s not that Rebus didn’t understand 360’s business model. Now after Li Weidong’s suggestion, Rebus suddenly realized it.
Rebus nodded: "Okay, I'll contact HTC again to try to get a more favorable condition for us."
…
HTC has no reason to refuse Li Weidong's condition.
If a sponsor provides capital to do business for you, the loss will be attributed to the sponsor, and the profit will be yours, so why not agree to it!
First of all, HTC can make a profit through the early stage of OEM, and then through sales channels, HTC can make another profit. Even if the product sales are not good, Xiaomi, the sponsor, will fill the gap, so HTC can make a profit without losing money.
Moreover, for HTC, the technology, supply chain, production lines and sales channels are all ready-made, so HTC has zero investment.
The only problem is that you need to use Xiaomi's system, but at that time, we were still in an era when mobile operating systems were blooming, so it was useless to use anyone's system!
As early as the early 21st century, HTC entered the mobile communications market. At that time, the electronics foundry industry on the other side of the country was world-class. It not only made its own brand, but also worked as OEM for many large mobile phone manufacturers.
Therefore, HTC's sales channels in mobile communications are still very complete, and it has business relationships with mobile communications providers in various countries.
Borrowing HTC's existing sales channels is obviously much more convenient than Li Weidong's own sales channels.
When Xiaomi mobile phones came out in later generations, domestic online shopping was already on the rise. Xiaomi could build its initial sales through the Internet without the need for physical stores.
Nowadays, online shopping has just emerged. Most people shop online only to buy cheap goods such as clothes and shoes. Mobile phones, expensive electronic products, still have to rely on offline channels to sell them.
…
A basketball game is being held in the gymnasium of a certain university in the United States.
During the intermission, the audience began to move freely. Raul also took out his newly purchased ham phone and clicked on the "Fruit Tolerance" icon.
Raul's fingers kept sliding on the phone screen, quickly attracting the attention of people around him.
"Raul, what are you playing? Is it a new game console?" someone asked.
"This is a mobile game called "Fruit Holder"!" Raul replied.
"It turns out to be a mobile game! "Fruit Bearer"? This is the first time I heard about it. It looks very interesting. I want to download one too!" Another person said, took out his iPhone, clicked on e, and started.
However, after spending a long time, I could not find this "Fruit Holder".
"Raul, does this game really need "Fruit Holder"? Why can't it be found in e?" the other party asked immediately.
"This is not an Apple phone, nor does it use the Apple system, so it should not be included in Apple's e." Raul said, handing the phone to his companion: "You should use my phone to play!"
The other party turned around and played "Fruit Holder" for a while, then lost interest.
…
Speaking of which, the game "Fruit Tolerance" is indeed quite boring. It's nothing more than swiping the screen with your fingers. It doesn't use your brain, is not confrontational, and the operation difficulty is not high. It just makes people feel the characteristics of touch screen mobile phones.
.
If you are a person who uses a feature phone, you will still find "Fruit Holder" interesting when you first encounter it, but if you are a regular user of smartphones, you will find it boring if you just try it out.
Raul's companion is this kind of person. He uses an Apple iPhone and is certainly not fascinated by "Fruit Sufferer".
Seeing that his companion had lost interest, Raul then introduced: "I also have a game here called "Angry Chicken"."
While talking, Raul clicked on the "Angry Chicken" icon.
This game is obviously much more interesting than "Fruit Holder". After all, it is an IP that can change movies. This is enough to show how classic this game is and is more than enough to attract ordinary people.
As expected, "Angry Chicken" instantly attracted the surrounding companions, and several people gathered around to make plans and discuss how to pass the level.
Seeing everyone around him being attracted to "Angry Chicken", the companion who owned an iPhone suddenly felt that the iPhone in his hand no longer tasted good!
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…
"Fruit Tolerance" and "Angry Chicken" have become the biggest selling points of Xiaomi system mobile phones.
At that time, even Apple's e had just come out, and various mobile phone applications had not yet been developed. Consumers' demand for smartphones was limited to mobile communications and photography.
There were no Moments to like, no mobile versions of shopping websites, no mobile payment tools, and no various gadgets to swipe. The functions of smartphones at that time were almost the same as feature phones.
Since the functions are the same, why do consumers still buy smartphones?
Naturally, it’s because smartphones are cooler, more fashionable, more distinctive, and more respectable when taken out.
So how can we show the difference of a smartphone? If it is just for making calls, what is the difference between it and a feature phone? What else is there to show off?
"Fruit Holder" and "Angry Chicken" satisfy consumers' need to "show off" because these two games cannot be played on feature phones.
In an era when smartphones were not yet popular, if you took public transportation, you would often see someone swiping around with their phone, and the sound of cutting fruit would be quite loud.
Do you think they are really addicted to boring games like "Fruit Holder"? Of course not. They are telling you that he is holding a smartphone!
Where there is demand, there is a market. Just like in history, these two mini-games quickly became popular.
However, what is different from history is that these two small games were developed by Xishanju and are only available for Xiaomi systems and not for other mobile phone systems.
Xishanju has not developed corresponding versions for IOS and Android, so if you want to experience these two games, you can only buy a Xiaomi phone.
…
California, Apple headquarters.
Cook knocked on the door and walked into Jobs' office.
Due to illness, Jobs has lost a lot of weight recently. At this time, he is leaning on the chair, holding the mobile phone in his hand, and he is working hard.
…
"Steve, what are you playing?" Cook asked.
"A small game for smartphones called "Angry Chicken."" Jobs put down the phone and continued: "HTC has released a new type of smartphone, which is based on a new system called MI. This
There are two games in the MI system, which are quite interesting."
Cook nodded: "I have heard about it too. This MI system is also an open source system. I heard it is relatively simple, with only more than one million lines of code. Its functions and fluency are not as good as ours, so it should not pose a threat to us. ."
"But their mini-games are really interesting, and they can really reflect the differences between smartphones and feature phones." Jobs continued: "I am very optimistic about the future of this MI system. It is simple, smooth, and not fancy. The key is that it has For some novelties, I can feel that they do not completely imitate us, but have their own innovations."
Cook was stunned for a moment, then said: "You can say the word 'innovation' in your mouth! I can't believe that you would give such a high evaluation to this MI system. It seems that I have to study them seriously."
…
At this time, Li Weidong found Rebus with several more game plans.
"Director Li, we are making systems, not games." Rebus sighed, and then said: "Now our system still has many shortcomings that need to be improved, and many new functions need to be added. , it would be better for you to leave the system without optimizing it and just keep stuffing games into it."
Li Weidong chuckled and said, "Compared with performance and functionality, we are definitely not as good as Apple's IOS. Comparing with the depth of system development, Android is also ahead of us. If we want to gain market share, we have to find another way. Performance can be optimized, and functionality can be improved." You can add more, but if you lose your market share, it will be difficult to get it back!"
"Okay, what kind of game are you going to play this time?" Rebus reluctantly took Li Weidong's plan and read it hastily.
"Temple Escape, Fishing Master, Plants vs. Zombies? In the end, is this a game similar to "Resident Evil"?" Rebus asked subconsciously.
"No, this is a tower defense game. The background of the game is that a group of zombies appear in your backyard, and you have to plant plants for defense." Li Weidong explained.
"It's interesting." Rebus looked at the game settings carefully, and then asked: "There are different types of zombies, iron barrel zombies, pole vault zombies, iron gate zombies, what is this big wave of zombies?"
"They are very ferocious zombies." Li Weidong smiled slightly and continued: "When we play games, we can't lie to people. If we say there is a big wave of zombies, there will be a big wave of zombies!"
Chapter completed!