"The theme of our project is "Five Thousand Years of Myth".

At two-thirty, Su Qingyue was in the VIP room on time. He described the plan he had been preparing for and waiting for for many days.

He had already made up his mind that this might be the last time he would explain his plan in Hualu.

"World of the Gods" will be his final battle here.

I am no longer as nervous as I was the first time.

"Our mythology system is roughly divided into the Buddhist mythology system represented by "Journey to the West"; the Taoist mythology system represented by "Feng Shen Bang"; and the historical mythology system based on Yanhuang mythology.

.In terms of the rendering of the cultural atmosphere, we believe that "Fengshen World" is more in line with the Eastern aesthetic value orientation."

As the opening chapter, Su Qingyue is gentle but powerful.

Tian Lei's expression didn't change much, and he tapped the table with his fingertips.

On his side is Hou Lili, general manager of Wangqi, the exclusive agent for "World of Gods".

On the other side is Jiang Zhengshang.

Li Jun and Sheng Tiancheng are also here today.

There are also executives from other departments in the company.

They all waited happily for Su Qingyue's masterful plan to rejuvenate.

But after hearing the theme, they all frowned and even shook their heads involuntarily.

I think this is a far cry from the concept of the first year of martial arts.

Even Jiang Zhengshang cast worried eyes.

But Su Qingyue didn't pay much attention.

He didn't dwell on the subject.

Instead, he changed the subject and added: "The theme is secondary now because the media has changed. Previously, the overall market environment was a seller's market. The same placement and promotion can achieve the maximum customer acquisition scale on the Internet.

It’s completely different now. With a large number of products coming online and hot money pouring in, the online space has become very crowded, and the user conversion rate has dropped sharply. Originally, the widescreen banner on the Jinghe homepage was randomly rotated between 3 and 5, but now it is rotated at 60..."

he said.

Although Product Director Li Jun doesn’t understand marketing, he does understand data.

He knew very well that an unprogressive plan like Guan'er's was useless.

I immediately realized that there was something different about Su Qingyue.

The latter continued: "After our analysis, we found that due to time, space, and condition constraints, more user groups are not online. From the plane to the network, the existing communication paths are essentially based on traditional coverage, optimization and mining

However, a large number of silent users are not within this scope. Therefore, we believe that Fengshen needs to make a breakthrough and make changes from a fundamental path."

He said this to set the tone for the plan.

Only then did everyone realize what Su Qingyue's ambition was.

When someone knows something, their attitude changes immediately.

Although Tian Lei is calm on the surface, he is making waves inside.

He realized that Su Qingyue was right, the error in the plan was not the theme but the path.

Feeling refreshed, look at Hou Lili.

The latter was also obviously aware of the change and sat upright.

Su Qingyue added: "This time our theme development is different from that of "Martial Arts World". We will change the promotion path. The original network is mainly online, and we will change it to go hand in hand with online and offline."

As Su Qingyue said, Hou Lili's eyes were not bright, but about to burst into tears.

As the general agent of "Fengshen World", Hou Lili not only used larger funds to defeat Lindao Software and win the game. She even used her personal relationship with Chen Feng.

Now the market response to Fengshen's first round of communication has caused her to be questioned in the company.

Her pressure is naturally increasing day by day.

Su Qingyue continued: "This time we want to learn from the channels? Put advertising in communities, especially around universities and colleges. Link up 30 cities across the country? Cover advertising or posters through bus shelters, car body advertisements.

Forming an initial brand recognition of 'deja vu, familiar'." He said: "Collaborate cross-border with the movie "Kung Fu", use the pre-influence of film and television to expand the user base and their impression. Find the starring star of the movie "Kung Fu" as a spokesperson? Held

Large-scale press conference? Bind brand image to strengthen and repeat recognition.”

As a channel dealer, Hou Lili immediately understood that this was the right thing to do.

Because if the brand has no visibility and influence, no matter how well-designed the topic is, it will be difficult to detonate it online, let alone arouse resonance. This is also the biggest problem with the plan.

Finally he took a breath and relaxed.

As long as the direction is correct and implemented in detail, Hualu will not have any problems at all.

Do you really want to complain to Tian Lei? What should you do earlier? Let Su Qingyue come up, and everything will be fine.

At this time, Su Qingyue said again: "On this basis, the channels will carry out overwhelming coverage. Not only stations, business districts, and Internet cafes? It also includes all newsstands, squid, and pancake shops around the school. It is necessary to form a huge offline network.

A sense of popularity and trend.”

Listen to him? Sheng Tiancheng put down his pen.

He thought that Su Qingyue would definitely be able to rejuvenate himself.

I have thought that Su Qingyue can definitely change the current passive situation of "World of the Gods" through various methods.

But he never expected that Su Qingyue would give up the online topic manipulation that he was good at.

Turn to offline learning channels.

This is a change that requires courage.

Sheng Tiancheng, who has been in the frontline channel for a long time, knows that due to the impact of online advertising, the price of outdoor advertising has almost reached the floor. This will bring great cost savings to the company, and at the same time, the brand's reception efficiency will increase exponentially.

He instantly remembered the words of Jiang Jiming, the vice president who brought him into the industry: The ethereal gods online are not as good as the gods on the ground overwhelming the sky.

It's a pity that Jiang Jiming is on a business trip today, otherwise, with her temper, she would definitely be applauded.

he thought.

I also heard Su Qingyue say: "We also need to strengthen official website reporting and customer service. Pack the core R&D personnel and create mysterious topics and spaces around the products. For example, we need to use virtual stories about the two Tianyan wolves in "Fengshen World"

, strengthen user awareness, thereby generating the pursuit of Aiwu and Wu style, and cultivating seed fans."

"In addition, in terms of communication, the media conducted separate interviews to form confirmation. It allowed users to perceive that there were differences and personality conflicts between the two Tianyan wolves, forming negative support for the frontal battlefield and publicity. Only such communication can be layered and reflect a three-dimensional sense."

Look at Jiang Zhengshang next to you.

There was only admiration and admiration in his eyes.

Come to think of it, not long ago, he was dismissive of everyone.

Everyone he meets looks like a boss.

The attitude changed so quickly that it was shocking.

At this time, Su Qingyue said: "Cooperating with forum activities and online activities, we will design relevant activities and scenes in the game to absorb the users' wishes and create a continuous impact with film and television partners."

No one frowns anymore.

Everyone knows from their own experience what kind of business effects this will have.

Such brand exposure is almost unbeatable when returned online.

This is not a simple theme, but a comprehensive plan with the brand as the core.

It is said that the marketing of "Martial Arts World" was successful, and Su Qingyue relied on the company's resources.

But now look at where this is going.

Tian Lei nodded involuntarily.

Although Jiang Zhengshang doesn't understand marketing, he is not a fool.

This plan is obviously different from Guan Nei's.

Because Guan Er's routines are so old, some of the logic doesn't make sense to him, so he can only explain it by saying "it's okay."

But Su Qingyue's was not.

Even a layman like him can hear the sense of layering.

And they corroborate and correlate with each other.

Just like a set of well-organized programs, it can be smoothly deduced from A to B.

Think about your own product, which has been delayed for so long and has such poor results.

If Su Qingyue had been used earlier, this would have been a thing of the past.

Fortunately, Su Qingyue didn't keep herself waiting for so long in vain.

My bet turned out to be correct.

Jiang Zhengshang's eye circles turned red.

At this time, Su Qingyue began to make his final statement: "What I want to say is that if "World of Gods" wants to be a god, it must make breakthroughs in publicity and change its thinking. We must not restrict ourselves to online because of our success online. As for examples

Chartered flights to popular Internet cafes, resource matching with agency partners, forum activities, etc. are carried out by various departments in accordance with the past. Detailed plans will not be elaborated here. Of course, the direction is out, and there will be more specific and difficult refinement and implementation.

process."

When he finishes speaking, he indicates that he has finished speaking.

Tian Lei asked with a smile: "Does anyone have any questions about Qingyue's plan?"

No one responded.

The conference room fell into silence.
Chapter completed!