Chapter 236: The halo is back
"Let me tell you my thoughts first," Su Qingyue began to speak in the conference room: "During the May Day holiday, some friends from Hualu and I had a meeting. Because they had a player event in Pingjing, so we talked
Let’s look at the current status of the industry and its future development…”
In the conference room, he faced Jiao Kejun and everyone who were waiting for him to tell his plan.
Su Qingyue did not go directly to the topic, but made a detour and started from the current situation of the industry.
Let me tell you about his chat with Jiang Zhengshang and Master Snake.
Let’s talk about why Liu Yong doesn’t play “Martial Arts World” again.
The sharp decline in the number of online users talking about products is not a problem of Focus alone, but an overall phenomenon in the industry.
"Therefore, we have to think about a question, which is why today, when the number of Internet users is greatly increasing, the game user base has not expanded, but has declined." He said: "I think it is certain that this is not Mr. Li's problem.
This is an industry-wide problem."
Li Lin was deliberately picked out.
Su Qingyue hopes to create a friendly atmosphere.
Let them not oppose for the sake of opposition.
However, the latter didn't say anything, and still had his arms folded and his face unchanged.
Next to him, Gao Yanhai raised his eyebrows. He was wearing a Colombian casual outdoor T-shirt today.
Clearly still recovering from the holidays.
Su Qingyue continued at this time: "Our current situation is that the industry's general profit model relies on selling time. And around this, the design concept is to increase activity and let them spend as much time as possible," Su Qingyue said: "This brings
Three questions..."
He said, looking at everyone.
He added his thoughts: "The first problem is that the new silent users and non-game users on the Internet cannot enter because of the time threshold. After all, adults' time is limited, and college students are not idle. They have to attend classes.
There are daily activities, especially for high school students.”
He said that he noticed that Chen Ting kept taking notes.
Jiao Kejun couldn't help but nod.
Li Lin and Gao Yanhai are still the same.
One had an expressionless face, and the other kept touching his headphones.
He paused and then said: "The second problem is that high-end users and low-end users cannot be distinguished. Low-end users spend time, and so do high-end users. Why don't we split them up, and why don't we meet the needs of high-end users?
?Their Arpu value is dozens or hundreds of times that of ordinary users."
Su Qingyue said, no longer looking at any of them.
He added: "The third problem is that our entire industry is still a software ecosystem, a stand-alone ecosystem, that is, one sale is one sale. But now is the Internet age, and this charging model is backward. We cannot always think about it.
Players have limited time to explore benefits.”
After he finished speaking, he noticed Li Lin and Gao Yanhai and was stunned for a moment.
Gao Yanhai didn't touch the headphones again.
Li Lin finally put down his arms and put one hand on the table, tapping the table with his knuckles.
He seemed to be lost in thought.
Feeling that the time was ripe, Su Qingyue paused.
He continued: "Why can't our charging model be that people who don't have time spend money; people who don't have money rely on physical strength and time. Players pay for their experience, not for time. We don't care.
For bicycles.”
After he finished speaking, his last sentence made Jiao Kejun laugh.
Li Lin was still tapping the table with his knuckles, but finally looked up at Su Qingyue.
He added at this time: "Therefore we should create a new charging model, which I call: free model." He made an analogy: "This model is like a supermarket, free for you to browse, free to try, free
Enjoy the air conditioning but want to take anything away, sorry you have to pay.”
Finally the killing weapon was used.
It seems that Chen Ting may not quite understand what it means.
Su Qingyue explained in plain language: "In our supermarket, props are a dazzling array of products. Players who have no money can obtain props through long-term gaming; high-end players who have no time can obtain props through consumption in one step.
In place.”
After he finished speaking, he found that Li Lin actually nodded.
I don’t know if he knew clearly that he did this action.
Su Qingyue further explained: "Paid players can quickly improve their strength by purchasing props, while free players can gain the same strength through long-term gaming. I think this is a larger level of balance."
At this point, everything is clear.
He finally concluded: "The benefits of the free model: first, it lowers the threshold, awakens silent users and non-game users, and quickly expands the boundaries of the entire game market; second, it maintains high-end users, because from a revenue perspective, their payment rates
, which is dozens or hundreds of times that of ordinary players, and the payment effect it drives will also increase exponentially."
No one spoke.
Everyone looked at him.
Jiao Kejun finally interjected: "One advantage of the Qingyue model is that once paying players crush free players, it will lead to a comparison mentality. This will form endless investment in the game, so that the payment of a single user will definitely exceed the time charging model.
.”
He revealed the secret in one word.
However, Su Qingyueqi [Biquge5200 www.bqg5200.me] actually did not have this idea.
He just feels that he should give others time and opportunities to play.
No user should be abandoned.
Just as he was thinking about it, Li Lin asked: "What are you going to do?"
"I hope Mr. Li can designate a team for me. I want to try this model, intervene from R&D, collect player opinions, organize player black box testing, attract a large number of student users and non-paying users, and carry out advertising and media in the market.
In terms of investment, the focus is on model innovation and free promotion." He finally said: "The slogan is: the free era of online games."
Probably unexpectedly, Su Qingyue directly proposed to reorganize the team.
Li Lin and Gao Yanhai were stunned for a moment.
The more Su Qing understood, as long as they asked what to do and did not deny the situation, everything would be promising.
At this time, Jiao Kejun interrupted: "Lord Buddha, you must find the main force, this matter is very important." He directly announced his attitude in a positive tone. Su Qing understood more that this was a speaking technique that made people unconscious.
Being brought to the execution level without negative thinking.
But Li Lin still didn't speak.
His fingers continued to tap on the table, obviously still hesitant.
Understand that the other party still holds interests in one-third of an acre of land.
Su Qingyue felt that he could not wait any longer, so he added without hesitation: "Give me three months to come up with a version, and I will triple the Arpu value," he said, looking at Jiao Kejun: "The bonus is mine
No, the results belong to the original R&D center. As for the team’s bonuses, just follow the company’s rules.”
No one spoke.
Su Qingyue finally added: "If we fail to achieve the goal, I will bear the responsibility alone."
This time Li Lin stopped tapping on the table and actually laughed.
He applauded involuntarily.
Jiao Kejun then asked: "Does Mr. Li agree?"
"I didn't object at first," Li Lin said, spreading his hands and asking in a different tone: "Mr. Su, do you want me to assign you a R&D team?"
"Yes." Su Qingyue nodded without hesitation.
Gao Yanhai across from him touched his headphones again.
Li Lin finally said: "I support the model, but I can't give you an answer yet. Because I want to check the personnel situation. There has been a lot of pressure here recently. You know the situation."
"Lord Buddha, please give me some time." Jiao Kejun asked directly.
"tomorrow morning."
"Okay! Then tomorrow morning!" Jiao Kejun made the final decision.
Then he looked at Gao Yanhai and asked, "How are you doing?"
Chapter completed!