Chapter seven hundred and seven: tacit publicity
Chapter 707: Propaganda with tacit understanding
Su Qingyue stayed up all night and was a little excited. He didn't fall asleep until morning, but woke up again before nine o'clock.
He simply ate some refreshments, looked at his watch, and knew that his colleagues from the marketing department should arrive at eleven o'clock. He went back to the room, took a hot bath, and slept for a while. When he opened his eyes again, it was already ten fifty.
Guan Pengpeng called and reported that they had arrived. Su Qingyue asked them all to come up and ordered food in the room.
After casually eating, everyone got into the intense work. They first reported on the specific marketing plan. Following Su Qingyue's direction, Guan Pengpeng proposed to play the second-generation card vigorously, so that all investors would understand that as long as there is a second-generation,
The first generation is a stepping stone: if the first generation does not do well, the second generation can learn from experience and lessons; if the first generation does well, the second generation will make things better.
"And..." Guan Pengpeng said again: "Boss, I think the scariest thing about this matter is not the results, but the feedback from the industry, the concept of capital, and the unlimited space for imagination. We are now going to follow the direction of public opinion.
, add bricks and mortar.”
After listening to what everyone said, Su Qingyue nodded. He felt that the direction was right, and said: "We will meet with the people from Douka Interactive Entertainment in the rest of the afternoon. We must also cooperate with each other, listen to their ideas and needs, and see what we can do for them.
What. Although they don’t have a marketing department and are not as professional as us, they are partners after all and we must respect each other.”
He said and everyone nodded.
At three o'clock, they arrived at Duka Interactive Entertainment. Feng Xiaojiang led the company's senior executives to personally receive people from Yuedao's marketing department.
The two parties had a very detailed exchange and determined various cooperation details, including that they will hold a press conference at the Haiyue Pengcheng Hotel in a few days. In addition to local media in southern Guangdong, industry media from Pingjing and Jianghai will also be invited to the scene. They
It is planned to announce on the same day that Yuedao Network will be the agent for the second-generation product of "Dudu Kart" and will also announce a package of cooperation plans.
Guan Pengpeng proposed that the invitation should be kept mysterious and not talk about agent products, and should be unified as "Duka Interactive Entertainment? Yuedao Online Media Private Meeting". Later, he told Su Qingyue in private about his thoughts: "We want to release the gossip
, to create a sense of anticipation.”
"Okay! Do as you say!" Su Qingyue agreed with Guan Pengpeng's suggestion.
Guan Pengpeng also said: "Boss! Don't worry. This is my first battle after taking over from Ziyou, and I will go all out."
In addition to the necessary matters for cooperation, according to the agreed conditions, the legal affairs of both parties quickly confirmed the contract and signed it three days before the press conference.
At the same time, they notified major media outlets of the time and arrangements for the press conference. Soon, some sensitive reporters realized that this was not a simple press conference, but contained a lot of information behind it.
So, someone familiar with Guan Pengpeng asked Guan Pengpeng.
People who are more familiar with Su Qingyue asked Su Qingyue. Everyone wanted to get some inside information in advance.
After receiving the invitation, He Cunxi immediately called Su Qingyue and said, "Mr. Su, what's going on with you? Is it too sudden? What's the point of cooperating with Duka Interactive Entertainment? They're not working with Fengli
What about cooperation? For the sake of brother, you have to give me some useful information."
"We have signed the second generation of "TuTu Kart"." Faced with the issue of old friends, Su Qingyue was straightforward and said: "And we will have more in-depth cooperation in the future, even in terms of capital."
Hearing what Su Qingyue said, He Cunxi on the other end of the phone was stunned.
After a long while, he murmured a modal particle to himself, and then said: "Mr. Su! This is a great move! No matter how well Fengli makes "Dudu Kart", she is just making a wedding dress for Yue Dao.
.And losing the most important products and concepts in development is tantamount to being drained from the bottom of the cauldron. Hengping’s so-called packaging and listing may even lead to abortion.”
"Actually, we mainly focus on the casual game market." After Su Qingyue finished speaking, both of them laughed.
He Cunxi said: "It's necessary. We in the media also believe in this, haha."
Su Qingyue didn't answer.
He Cunxi added: "No wonder you talked to me about Feng Xiaojiang that day. You are so fast. It has only been a few days since the people in charge of Hongjian released the news, and you were able to convince Feng Xiaojiang?" He sighed with emotion, and then
Said: "As far as I know, there are quite a few people looking for him, but no one has been able to negotiate."
"I also want to thank you for this, brother," Su Qingyue said, and then added: "You are here, I will chat with you privately."
While they were talking, He Cunxi said: "However, I guess Guan Hongjian doesn't know yet." He added: "Don't worry, I won't tell anyone about such a big thing."
"No, just say what you have to say." Su Qingyue smiled and told him directly: "We have already signed the contract, and it is meaningless no matter what Hongjian says. And what should be said and what should not be said,
In this aspect, you are a master of rhythm, why should I not worry?"
After one sentence, He Cunxi understood what he meant and replied: "Understood."
The two laughed in unison.
Su Qingyue knew that if it was a small incident with fewer points, once it was leaked in advance, there wouldn't be much to dig out at the press conference, and it would become an embarrassing conversation; but the bigger the news or event, the more atmosphere it needs to be enhanced.
.And there are many points, so you are not afraid to let some news out. And if there is no preliminary atmosphere, media reporters will not prepare materials in advance, then the press conference or subsequent manuscripts will not have depth and influence...
Just before eleven o'clock that night after the phone call between the two ended, someone in the media group first sent out an invitation letter, stating that Yuedao Network and Douka Interactive Entertainment were going to cooperate. Then someone in the industry forum used an anonymous account to send out a message saying
: "It is said that Yuedao Network has signed a contract for the second generation product of "Dudu Kart". The press conferences of both parties will release more exciting content..."
As soon as this news came out, the forum, which had just returned to calm for a few days, went into trouble again.
Many people did not understand and questioned this post: "How is this possible? The first generation has only started not long ago, so why did the second generation come out? They are not gods, they only have one studio, how can it be possible so fast? This is
It must be fake news."
In response to this comment, someone replied: "Whether it is fake news or not, you don't have to say, the invitation letter says everything. Because if it is not an agency product, is it an acquisition?"
"An acquisition is even more impossible. Feng Xiaojiang is not short of money and is very arrogant. How can he possibly negotiate an acquisition?" someone replied.
"So there is only one possibility, that is, it is true that Yuedao is the agent for the second generation of "Dudu Kart"." A senior user commented on the forum: "If this is really the case, then Hengping will be in big trouble. After all,
Apart from Zhengshang, they only have Fengli who can take advantage of it. If someone takes over this key product, doesn't it mean someone has taken advantage of it?"
"Isn't this just pulling the plug? No matter how well Fengli does in the future, it will be useless, because no matter how good she is, it will only pave the way for Yue Dao." One account said, and then lamented: "You said you can't control who Hongjian offends, but you have to do it.
Mess with Su Qingyue. Now it’s better, the Hengping series will be packed up and put on the market and will die in infancy.”
Looking at these comments, Su Qingyue knew that Guan Hongjian must not yet believe in the agreement he had reached with Feng Xiaojiang.
He is so conceited, he must not believe this is true.
But as all investors decide to wait and see and not invest for the time being, the valuation of the Hengping system will continue to decline. Guan Hongjian will definitely be aware of the danger, and he will be restless and seek verification in person, or call Chen Feng and ask him to ask him,
Or call Feng Xiaojiang.
Although these things can't change anything at all, he will do it, and the more he does, the more disappointed he will be.
The valuation will continue to fall with Yue Dao's offensive, and eventually it will become a mirror image.
Looking at the clock, it was less than twelve hours before the press conference. Su Qingyue was a little excited for a moment. He knew that the warm-up was enough. Now was the final blasting stage. Guan Hongjian would regret it. He would keep repeating it for the rest of the time.
Think about where you went wrong...
"The broken halberd sinks into the sand and the iron is not sold. It will be washed away and recognized by the former dynasty. The east wind does not agree with Zhou Lang, and the copper bird spring locks two Qiao deeply."
There are no assumptions in life, and the shopping mall is like a battlefield.
Chapter completed!