On the radio channel, Jiayi TV Building, and a studio on the fourth floor, Chen Chong stood in front of the monitor and looked at the screen attentively.

Dongdongdongdongdongdong... Dongdongdongdongdongdongdong...

A man in a tuxedo sat in front of the piano, facing the audience, playing Beethoven's Symphony of Destiny freely. After a movement ended, he stood up, bowed and saluted, and the picture gradually dimmed. Then there were two different types, namely, "Jiayi TV Station" and "NTV" that were black and white.

"Jiayi Music, Yuedong Life, welcome to watch NTV Music Station."

Zhu Jiading pressed the remote control, paused the video tape, and asked, "Mr. Chen, it's just the music station image advertising creativity we designed. What do you think?"

"It looks pretty good." Chen Chong put his left hand on his chest and touched his chin with his right hand. After a while, he said: "But I think it's a bit too elegant and not down-to-earth.

"What?"

"Nothing, I mean the piano and classical symphony are too elegant and not very compatible with the style of the music station. You know, our NTV music station focuses on pop music, which is very popular."

Zhu Jiading knew that Chen Chong said this, and that meant it was quashing the creativity, but others didn't know that a creative person with long hair and a big beard, as if a rock star explained: "Mr. Chen, this is a corporate image advertisement and has nothing to do with the product itself. TV stations should create an elegant and high-end image so that they can lead the social trend, just like the Golden Image Awards."

"Your thinking is right, but the direction is wrong." Chen Chong said bluntly, not as polite to others as he was to Zhu Jiading: "Pop music is different from movies. It is a pure secular culture with teenagers as the main body. It requires not elegant and high-end, but avant-garde fashion. Only in this way can we lead the trend. Avant-garde fashion, to put it bluntly, is just eight words: unique and innovative..."

As he was talking, the door of the studio was pushed open, and someone whispered loudly: "If I meet Shen Cai Shen, I will hug his thighs and then shout: Big brother, I am your brother Xiao Yuanbao who has been separated for many years..."

This voice was hard, but it was a little hoarse and funny, very recognizable. Chen Chong knew who it was without looking back. He heard the other party's passionate voice and spoke interestingly, and he was also very playful. So he coughed lightly, straightened his face, and then turned his head and scolded, "Who told you to come in?"

Those people didn't expect that Chen Chong was really here. He was stunned by his stern expression. The man in front, who seemed to be short of winter melon, turned his head and pointed and stammered: "We...we...Miss Liu asked us to come here to take promotional photos."

"Come in." Chen Chong slowed down his expression, waved his hand, and said, "Zeng Zhiwei, come here."

Although Zeng Zhiwei was already old at this time, he was still in the early stage of his career. He was not very energetic and confident. He was embarrassed when he heard the joke and was frightened by Chen Chong's stern face and called him the name. He was very nervous. He trotted over and asked with a smile on his face, "Mr. Chen knows me?"

"Aren't you a little ingot that I've been separated for many years?"

The people around him couldn't help laughing and let out a chuckle. Zeng Zhiwei was blushing and speechless. Seeing this, Chen Chong felt that he had been a little too much, so he patted his shoulder and explained with a smile: "Mr. Zeng, just kidding, don't take it seriously. I've seen your movie and acted very well."

In an instant, the two heavens of ice and fire made Zeng Zhiwei not know what to do. After staying for a while, he held up a polite saying: "Mr. Chen has been too rewarded."

"I want to shoot a TV station promotional advertisement. Is Mr. Zeng interested in trying it?"

"It's no problem to give Mr. Chen a filming honor."

Chen Chong then turned around and said to the photographer, "Old Ma, turn on the machine, I'll try to take a picture."

Then he greeted the other people while waiting for the photographer to prepare the equipment.

"Hello, Miss Cui."

There are three models in the film industry, one is the director-center system, one is the star-center system, and the other is the producer-center system. Shaw Brothers uses the director-center system, so it produces big directors such as Li Hanxiang, Zhang Che, and Chu Yuan, and Jiahe is the star-center system, so it produces superstars such as Bruce Lee, Xu Guanwen, and Jackie Chan. Shen Chong's Oriental Charm uses the producer-center system. After the company was established, it almost did not sign long-term contracts with any director or actor, and only hired a bunch of production assistants.

Dongfang Charm held nine dramas at the same time this time, and in fact, they gave nine production assistants a budget, asking them to go to the market to find directors and actors, and set up the crew to film themselves. Dongfang Charm only provides infrastructure and distribution channels. Zeng Zhiwei and others are the crew created by producer assistant Cui Baozhu. They came to Jiayi TV today to record the "Face to Face to Face" program to promote the upcoming movies.

Fans who are familiar with Hong Kong movies should be familiar with the name Cui Baozhu. She has participated in the production of classic movies such as "Huang Feihong", "Fang Shiyu", "Tai Chi Zhang Sanfeng", "Zhongnanhai Bodyguard", "Crouching Tiger, Hidden Dragon", "Kung Fu", "Yangtze River No. 7". She is one of the real gold medal producers in the Chinese film industry. Because of this, when Chen Chong recruited soldiers everywhere, he took her under his command early.

Cui Baozhu's father is a photographer and has a family background. She entered the film industry as an assistant director in 2009. The Hong Kong film industry is already young, and there are very few women working behind the scenes, so it is easy to find her, because she, Xiao Fangfang and Ann Hui are both friends...

"Hello, Mr. Chen." After greeting Cui Baozhu and Shen Chong, they introduced the elegantly dressed and gentle woman beside them: "This is Miss Chen Qiqi, the heroine of our play."

"Sister Qiqi doesn't need to introduce it." Chen Chong laughed and said in a familiar way: "I didn't scare you just now, did you?"

"A little bit." Chen Qiqi held the Kun bag and said with a smile: "Mr. Chen has always been gentle and elegant, and has never seen you get angry."

Chen Qiqi is a Shaw actress. She is just like a star, but her love is open. She is the girlfriend of Ho Ying-tung's second son Ho Zhenhuan. The two have been dating for 9 years. The relationship is stable and the zither is harmonious. Ho Ying-tung is also very satisfied with her gentle and quiet personality. If nothing unexpected happens, she will soon marry into a wealthy family...

Ho Ying-tung is an old-fashioned rich man, and Chen Chong is a new-fashioned rich man. The two have had many exchanges in Beijing and Hong Kong and have attended each other's family dinners, so it is natural to know Chen Qiqi.

"This is our martial arts director and male lead Liu Jiarong."

"Hello, Mr. Liu."

Liu Jiarong is Liu Jialiang's younger brother. The two have similar appearances, but they are different from Liu Jialiang's tough temper. Liu Jiarong is relatively open-minded. After Shaw Brothers stopped production, Liu Jialiang refused to film movies for Xinyi City, and he refused to shoot movies that were inconsistent with the style of real kung fu. Liu Jiarong jumped out of Shaw Brothers as early as 1976 to help Mai Jia make various funny movies. Later, he became a prosperous person in Xinyi City. Mai Jia was able to meet Sammo Hung because of his introduction.

The crew that Cui Baozhu made was quite interesting. The male protagonist is a martial artist, the female protagonist is a wealthy wife, and she also found a director named Eric Tsang, who is much better than filming. I don’t know what kind of scene it was. The filming report submitted by these 9 production assistants, Chen Chong only watched the first round and completely let them go in the second round, so that they can train the capable people.

"Mr. Chen, we are ready."

"Miss Cui, Sister Qiqi, you guys have a rest first, I'll be fine soon." Chen Chong walked to the camera, looked at Zeng Zhiwei's clothes, and then asked the staff: "Is there any paint for painting here? The kind that can be applied to people."

"Yes." An employee ran quickly to the corner, took out three small jars and a brush, and said with a little smug and expectant smile: "This is what we specially prepared for the music station to run naked when it was broadcast."

"Damn it, who told you that the music station will run naked? Are you all exposing yourself?" Chen Chong was amused and crying. He took the brush and signaled to open the paint, and then ordered: "Mr. Zeng, please take off your shirt, take off your shoes, and don't even want to have socks."

Zeng Zhiwei came to the TV station to participate in the show and was wearing a formal dress, with PL upper body trousers and a pair of shiny leather shoes. Although he was a little surprised when he heard this, he was very happy and took off in just a few strokes. He is worthy of being a Dragon and Tiger Martial Artsman. Although he is not tall, his muscles are very strong.

"Can you play football?"

"I used to be a professional player and played football in the Sing Tao football team."

"That's good." Chen Chong picked up the brush, applied some red and blue paint on his chest and back, then observed it, and then applied it a few times on his face. It felt almost done, so he put down the brush, picked up a headphone and an empty coke can, and said, "Mr. Zeng is an expert in acting, so I won't say much. Please put on the headphones, and then kick this can as a ball in front of the camera, kick it relax, and kick it casually."

Although Zeng Zhiwei was puzzled, he didn't say anything. He walked to the setting board with headphones without external sound source, and used the Coke can as a football, left and right, and was rummaging around. His level was very good. After being bumped for more than ten times, he still couldn't land.

“CHT”

Chen Chong shouted a pause and instructed: "Mr. Zeng, you can do some running and kicking movements. It doesn't need to be very good-looking, you just need to relax... Ahai, put a trash can there... Yes, there... Mr. Zeng, I'll make a gesture later, and you'll kick the can at the trash can."

Zeng Zhiwei has been working in the film industry for five or six years and has long become a master. This simple action performance is not difficult at all. After only two times, all the shooting was completed.

"Thank you, Mr. Zeng, Ah Hai, to take Mr. Zeng to wash the paint." After Zeng Zhiwei left, Chen Chong asked the photographer to play the tapes he had taken, and then pointed to the screen and said to a group of advertising plans led by Zhu Jiading: "From here... here... there is also editing here to make a 15-second shot, and then match it with music and use more intense rock music. At the end, don't use a gradual effect, and switch out the picture immediately."

"Also, in the moment of switching, with two powerful drum beats... dong out of the TV station, and then NTVR... ¨ It must have a feeling of being neat and hitting with one blow. In short, it is still the eight words: unique, innovative, innovative, strange, cool, and unique. We must create culture, not follow culture."

After he finished speaking, he snapped his fingers and reminded: "This is just a demonstration. If you don't think about it, you have to think about the specific advertising ideas yourself. Before the music station starts broadcasting, you must come up with at least 10 different ideas for me, otherwise you will be punished to run naked."

Several people from the Creative Department laughed, and the bearded man raised his hand and asked, "Mr. Chen, where should the advertising slogan be placed?"

"I don't want the slogan." Chen Chong waved his hand and said, "Everything is in the words of no words, everything is in the music, why bother to be verbose."
Chapter completed!