The next day, Li Zhiwen arrived at the headquarters of Rover Automobile Company.

Although most of the workshops of Rover Motor Company are in Birmingham, Rover Motor Company is headquartered in London, which makes it easier to respond to the market.

But to be honest, Li Zhiwen did not feel that the headquarters of Rover Automobile Company had made any quick response to the market. The more cars were built, the more expensive they were, and they did not look at the market trends at all. The middle and lower classes became the main body of automobile consumption.

Moreover, after being acquired by Lilan Automobile Group, he became less and less enterprising. Although Li Zhiwen promised not to lay off employees, he would increase more job opportunities on the contrary, but Li Zhiwen never said that he would not reshuffle the management. After all, once the emperor is the emperor and the ministers, I think the government will understand.

After Li Zhiwen got off the car, he saw a group of people standing at the entrance of the headquarters of the Rover Automobile Company. I guess the leadership of the Rover Automobile Company was just one by one. Li Zhiwen shook his head when he saw it. It seemed that some people had to be sorted out.

When the group saw Li Zhiwen get off the car, the group came over. Holan Kramer introduced to Li Zhiwen: "Boss, this is Aimael Coburn, the president of Rover Automobile Company, this is Hunter Blanchard, the general manager of the company, and this is the designer..."

Everyone at Rover Automobile Company was excited when Holan Kremer introduced Li Zhiwen. After all, the person in front of him was the one who could solve their fate.

"Okay, let's go up. You can report the situation of Rover Automobile Company to me." After saying that, Li Zhiwen walked upstairs, and everyone from Rover Automobile Company followed Li Zhiwen up.

Everyone sat down in the conference room and started reporting. Time passed without realizing it, and even Li Zhiwen was a little sleepy.

Suddenly, Li Zhiwen heard a voice: "Chairman, I think we, Rover Automobile, shouldn't do this. We used to be a state-owned enterprise and could not help ourselves, but now we have become a private enterprise and there is no subsidy from the financial department. If we do not make changes, our Rover Automobile will only go bankrupt."

Li Zhiwen looked at the person with interest and asked, "What is your name and what position do you hold?"

This person did not blame Li Zhiwen for not remembering his name. After all, the other party is the boss, so it’s good to remember his name now. He said: “Chairman, I am Daren Garfield, the sales manager of Land Rover brand.”

"Then how do you think our Rover Automobile Company should develop?" Li Zhiwen asked.

"Chairman, we should abandon manual installation and adopt assembly line production. Now our UK car assembly method has seriously affected our production. Although there are many luxury car brands in the UK, Rolls-Royce, Bentley, Rover, etc., all luxury car brands, but the number of people who can afford luxury cars is a minority. This industry has been inverted, and we need to make breakthroughs and changes."

"The low-end and medium-end automobile field that we do not pay attention to has become the dumping place for Japanese and American cars. However, we, who only focus on the luxury car field, are often hovering on the brink of bankruptcy."

"Even if the full series of assembly line production cannot be achieved, the assembly line production of Land Rover, Morris and Mini must be achieved, so that we can compete with Japanese and American cars."

"Dalen, you are exaggerating. If we carry out assembly line production, will we still be British cars? How to ensure quality, we will be sneered by other British car brands." said Hunter Blanchard, general manager of Rover Automobile.

Daren Garfield retorted: "I can't even survive, I'm afraid that others will laugh at me, and I can't say that they have become history, but we are moving forward. It's impossible for them to become a sub-brand of us in the future."

"Who said that the quality of assembly line cars is not guaranteed? To put it this way, how are Japanese and American cars popular in our UK? Are our British citizens all fools?" said Daren Garfield.

"You, you're justifying!" Hunter Brandard said.

Daren Garfield wanted to say something, but when he saw Li Zhiwen wave his hand, Daren Garfield immediately closed his mouth and waited for Li Zhiwen to speak.

"Dalen's words coincide with me. In this way, Dalen was promoted to deputy general manager and in charge of sales. The Rover brand under our company is still handmade. Land Rover, Morris and mini are produced using assembly line. Morris is delegated. As our Rover Automobile's own mid-range vehicle, Land Rover will not make adjustments for the time being. As for mini, I consider making it a female-focused brand. Since as a female-focused brand, the colors should be diverse and the operation should be simple, this will be left to our designers." Li Zhiwen said.

When Daren Garfield heard Li Zhiwen's words, he was overjoyed and he bet right. The new boss did make a big change in Rover's company, and the suggestions he made were very consistent with the company's development.

As for Hunter Blanchard and others, they were like losing their parents. For Hunter Blanchard, Daren Garfield's appreciation meant a division of his power, and Daren Garfield's suggestion was adopted by the boss. I think he had a great impact on his position as general manager.

As for the others, they simply felt annoyed that they did not seize this opportunity.

Li Zhiwen did not pay attention to everyone's expressions and continued: "I plan to build 20 new car 4S stores across the country to promote the sales of our Rover Automobile."

Everyone was confused when they heard Li Zhiwen's words, 4S store, what the hell is that?

It is not surprising that the senior executives of Rover Automobile Company are confused, because many car sales now adopt the dealer model. A dealer has cars from several car companies, but does not sell only one car brand store.

Li Zhiwen took everyone's confusion and said proudly: "The car 4S store, I define it as a car sales service 4S store, which is a car sales company integrating vehicle sales, spare parts, after-sales service, and information feedback."

"Current car sales stores only do car sales, not after-sales service. It should not be done at this time. We should not only have to do things that have something to do before the car is sold, but also the services we should do after the car is sold. In this way, we can build a reputation and achieve the ultimate."

The car 4S store in his previous life was only proposed after 1998. When it was proposed by Li Zhiwen during this period, Li Zhiwen might be called the "father of car 4S store" by later generations.

"Boss, your idea is so good!"

"I used to think that it was not good to do pre-sales service alone, and after-sales service had to be done. My idea coincided with the boss's."

"The boss is so awesome, I admire you so much!"

Everyone started to praise each other, and some female employees even said "worship Li Zhiwen".
Chapter completed!