Chapter 258
Just as Mukenan and Liu Dacheng were dreaming, a cargo plane quietly landed at the International Airport in New York.
The departure point of this cargo plane is Tokyo, Neon Country. All the goods contained on it are owned by one company, which is Nintendo.
When Nintendo was preparing to launch a new product, it already had its own subsidiary in North America. After all, before launching home consoles, Nintendo had already started its business in the field of video games.
And this time the goods he brought were to copy the success of Neon Country. Before the red and white machines occupied the market, they put their products on the shelves.
Relying on the low price and the selling point of the game cartridge that can run red and white machines after the underlying data is replaced, I believe that it will not take long to become a strong man in the market.
Originally, Nintendo's production capacity was not enough to allow them to expand in the global market, but their main competitor was ea game company Red and White Machines not Atari's 2600.
Now ea game companies are expanding the North American market. If the other party has not gained a foothold, they will use the experience that has been proven to be truly available in Neon Country to defeat the opponent. They will seize the opponent's consumer group and expand quickly with low prices.
Before ea game company reacted, Nintendo had already become the top three strongest players in the market.
In order to confront EA Games in North America, Nintendo must be able to take the same production capacity as its competitors.
Since Nintendo's production capacity is extremely limited, in addition to reducing sales in Neon Country, Nintendo tried to air-ship more goods to North America, and also took the initiative to contact Atari Games to seek cooperation.
Just when Atari was complaining that third-party companies had dragged down the company's reputation, Nintendo's vice president came to the door.
Atari clearly showed a vigilance towards this partner who suddenly came to him.
After all, just two days ago, when others told them how great it would be to cooperate with a third-party game company, they would never have imagined that the company's reputation would be dragged down like this.
Now someone comes to work with you, which is obviously a bit cold to Atari, which has long been a frightening bird.
"Our company hopes to entrust Atari to assemble and produce game consoles sold in North America for us. This is pure OEM business and does not involve any operation. One party pays money and the other party delivers the goods." Nintendo's vice president explained his purpose.
After explaining the purpose of the visit, Nintendo's vice president continued: "In the game market, Nintendo respects Atari Game Company very much. It is precisely because of this natural respect from the bottom of our heart that we entrust Atari's electronics factory to produce it on behalf of us.
Although we can find various electronic factories in North America to accept our business, we prefer to believe in the quality of Atari Games.”
However, after saying this, the person in charge of Atari Company was confused.
"If I guess it's good, our two companies should be competitors? Did you actually entrust your competitors to assemble the game console?" This behavior was obviously unexpected.
"So what about the competitors? Is Atari willing to turn off the business delivered to the door? As long as we sign the contract, I will pay the money on time and you will deliver the goods on time. Is there anything wrong with it?" said the Nintendo man as if he was taken for granted.
"Hahahaha... This is really, really amazing!" He was obviously a competitor, but the other party was so calm. Don't you know that in the shopping mall, any competitor will fight to the death!
Although from a purely business perspective, this is indeed a good order to increase revenue for the company.
Nintendo people are right, one party pays the bill and the other party delivers the goods, and there seems to be no point to discuss.
But because we are competitors, such cooperation seems particularly strange.
Unless there is the same shareholder in the equity structure of the two companies, that is, the two companies have the same boss behind the scenes.
But it is obvious that the two companies are obviously not in this way.
"It is true that we are competitors, but we have the same opponents. In Neon Kingdom, ea game company has achieved unprecedented success. In Neon Kingdom Atari was the king of the market, but now the change of royal power has long fallen on ea game company.
Now they not only have achieved success in Neon Kingdom, but also aimed at Atari's base camp.
If our two companies cooperate, we can better deal with this company from China." Nintendo's vice president was very confident about this statement.
He believed that Atari would not refuse the cooperation between the two parties. After all, the strength shown by ea game company is too strong. It is even strong enough to threaten his survival and safety in Atari's local base camp.
Sure enough, after hearing these words, several senior executives present at Atari clearly hesitated for a moment.
This proposal is very tempting, but Atari obviously wants to hear what kind of help Nintendo can provide after working with them.
Since we are working together to deal with EA Games, we must always show your abilities and value. Otherwise, we can cooperate with Atari under the banner alone. In the end, we find that they just want to lie on Atari, like a parasite, which makes people feel disgusting.
"This is our company's product, and the hardware configuration is exactly the same as the red and white machines of EA Games. However, the price is much cheaper than that, and this is enough to impress all consumers." Nintendo's senior executives set up a price war.
However, Atari's executives shook their heads awkwardly when they heard this.
The hardware configuration is exactly the same to fight price wars, and anyone will do this operation method.
But the game consoles are not selling hardware, but game content.
Even if you can get the same machine, consumers will not pay without the blessing of the game.
"I think our cooperation does not seem to have a good entry point..." Obviously, Atari's senior executives wanted to refuse. After all, such a low-level competitive method for a large company will only show that this company is mediocre and mediocre.
If Atari cooperated with such a waste company, wouldn’t he be able to lower his value in disguise?
If you just make the hardware exactly the same and then go to a price war, Atari can do it within a week, so why bother to find an outsider?
However, before the other party finished speaking, Nintendo's vice president took out two identical game consoles.
"This is our company's product, one of which can only use the game cassettes launched by our company. The other game console, although it is also our company's product, can use the ea game cassettes.
Of course, our company has not engaged in any infringement. All this was achieved, which was completely spontaneous behavior of consumers, and this was a coincidence.
Some consumers extracted the underlying data of the red and white machines of ea game companies and copied it to the products launched by our company. After all, the hardware used by our two companies is exactly the same. So a magical scene occurred. After the underlying data was replaced, our company's products could actually run the cartridges of ea game companies without any difference." After saying this, the vice president of Nintendo raised his eyebrows.
This silence is better than sound, which made Atari's people realize in an instant.
"These damn Neon Chinese people! These guys infringe on the other party's intellectual property without any bottom line. However, if all this was a spontaneous behavior of consumers, it would be really not easy to sue.
Even if he was finally sentenced to lose the case, it would probably be several years later. By then, Nintendo's company had already grown into an industry giant among multinational companies. In terms of shamelessness, this neon Chinese really deserves its reputation." Atari's executives bowed their heads carefully and whispered.
"Although there are certain legal risks, I have to admit that this move is really cruel. I don't have to worry about the content of the game anymore, but just use the same hardware to fight a price war.
But what I am curious about is that the wages of workers in China are so low, and the prices of raw materials are also very low. What kind of confidence does Nintendo have to fight a price war with EA Games?" Although I don’t know the purchase price of each electronic component of EA Games Company, at least the labor cost of the other party is so low.
With such an advantage, it is enough for any manufacturer to dare not fight a price war with it.
And what kind of trump card does this Nintendo company in Neon Country have? It dares to be so crazy.
"We, Nintendo, are responsible for blocking the expansion of EA Games and buying up enough time for Atari Games to develop.
However, during this period, our company hopes to get the support of Atari Games and hopes that our game consoles will gain a certain market share in North America.
Our company bears the legal risks and only needs to be supported by Atari Company during promotion. I wonder if your company agrees to such an exchange of interests?
If EA Games really let it expand without giving it some obstacles, it is hard for us to believe that Atari can really survive this war of scrambling for progress with time. "Nintendo's vice president just pointed a little at the moment what Atari lacks the most now is time.
Because of the company's decision-making mistakes, they failed to discover the existence of powerful opponents in the first moments in the market.
By the time of the official opponent, the opponent has already held a lot of resources and cash.
At this moment, it is too late to launch a game console that is the same as the other party or is slightly ahead.
Once the other party erodes his base camp.
Even if you launch your own new console in a few months, even if the new console is completely ahead of EA Games, you may be walking on thin ice at that time.
What's more, ea Games has signed a super large order of $10.4 billion with Motorola.
With such a big order, no one dares to underestimate the products launched by ea Games in the future.
If a person dares to order electronic components worth 10.4 billion US dollars directly, this means that he has enough confidence and believes that his products will definitely win the favor of the market.
Or in other words, such products have been proven on a small market.
Without 100% sure, no company dares to be so arrogant and domineering in the semiconductor industry.
Because when the order of 10.4 billion US dollars was reported by the media, all the people in the industry will regard ea game company as their most powerful competitor.
In such a harsh market environment, if there is no 100% confidence in victory, who can take on such a mistake?
This is $10.4 billion, this is not $1.04 million.
As the saying goes, one step is slow, one step is slow.
What Atari Games lacks the most is time, and they are not short of funds and talents.
Of course, there are no exceptions to game development talents.
If Atari had the world's most proud game development talents, it would not have been possible to put the company on the verge of bankruptcy after developing an "et" game. In the end, the company shrank by dozens of times and sold to others.
"We need some time to discuss internally." Atari did not refuse on the spot. After all, after just learning that Nintendo was playing the exchange of underlying data, this proposal was already very attractive to Atari.
Of course they know what the hell is Nintendo's mind is.
It is nothing more than trying to quickly expand their company territory with Atari's sales channels in North America.
However, Atari also understands that allowing rogue companies like Nintendo to bite dogs with ea game companies is naturally a good thing for them to fight against fishermen to gain profit.
As long as the contract is signed, certain risks can be avoided at the legal level.
Even if Nintendo is sued by EA Games in the future, Nintendo will not be involved in Atari Games after losing the case.
As long as this risk is avoided, the entire cooperation case will be perfect.
Although I still have the concern of raising a tiger, as long as I firmly control the entire sales channel and get a part of the commission, it can barely be considered a good deal that only makes money but not loses.
Nintendo's vice president saw that the other party wanted to discuss internally. Although he did not give a specific time, the corners of his mouth were already rising.
It is obvious that for Atari today, there is no reason for them to refuse such a door-to-door helper.
As long as Nintendo fights ea game companies more intensely, Atari can gain more time to mobilize his internal affairs and quickly come up with ways to deal with ea game companies' competitions.
Soon, two days later, a less noticeable piece of news was published in the New York Times.
But for most ordinary people, this news has nothing to do with them.
But for lawyer Muknan and Liu Dacheng, after they received this news, they wanted to fight to Nintendo.
This kind of bottomless company relies on exchange for bottom data to maintain its competition. This is simply the most crazy pathological one.
But there is nothing we can do to get such a company in a short time.
It can only be a large area of collection of evidence and preparation for litigation at critical moments.
Just as lawyer Liu Dacheng was collecting evidence, Nintendo was looking for local underlying data replacement outsourcing providers in North America.
But the person who came forward was just a Japanese American.
There is no contract, any evidence that can be mastered by others.
All that is there is only the promise of wealth from airdrop checks.
Just replace the bottom data and you can make a lot of money.
Chapter completed!