Chapter 396
In the next two days, Lin Ping was waiting at home for various departments to prepare personnel to accompany him to inspect all parts of the country.
Originally, Mu Yanfei should have flew back to New York to continue her sales work.
However, when Mu Yanfei learned that Lin Ping was going to inspect everywhere and buy raw materials for the future commercial center, Mu Yanfei insisted on staying by Lin Ping's side, and also gave a reason why Lin Ping could not refuse.
"I have never browsed the great mountains and rivers of my motherland, so I just took this opportunity to visit everywhere. In addition, don't you think I am very suitable to be the executive president of a business center? Your business center is generally retail and service industries. Don't you think my image as a woman is more in line with this position?
At the same time, based on our relationship, you should also think that I am the most suitable.
There are 1,000 commercial centers around the world, and the cash flow generated every day may be hundreds of millions, or even more than one billion US dollars, which is easy.
The chain supermarkets in North America are only in North America, and their daily turnover can even reach 200 million to 300 million US dollars.
The sales volume exceeded 100 billion yuan throughout the year, and although after deducting all costs and taxes, the net profit was only a few billion yuan.
But after all, with such a large sum of money, can you feel at ease to find a professional manager to manage it? Even if you start training in college, can the people you train immediately have an international perspective like mine?" Mu Yanfei said proudly.
Lin Ping was not disgusted with Mu Yanfei's proposal, but felt that he was indeed suitable for this position.
On the surface, this location is just to coordinate global supply, fully allow global goods to flow, place them in a commercial center of a thousand companies, and then use its own huge platform to sell.
However, tens of thousands or even hundreds of thousands of products are sold, which is a very huge workload. Women's carefulness and sensitivity do have their advantages for this kind of work.
"Since you want to recommend yourself, I will take you all over the beautiful mountains and rivers of the motherland. Let you see with your own eyes how many people need our help and how many people are still living on the line of food and clothing. I hope this itinerary will give you a more different perspective on the country." The reason why Lin Ping wanted to set up a commercial center was to bring additional income to farmers across the country through the retail industry.
Secondly, by building channels in the retail industry, we have built countless new warehousing centers and production bases for ourselves across the country.
In the future, these warehousing centers and production bases can be converted into transit stations for express delivery sites in minutes, and the e-commerce model can be started at any time as time is ripe.
Third, through a series of exported products, establish standards for the food industry in advance and control the entire domestic market in your own hands.
In addition to huge companies like Coca-Cola and Pepsi, Lin Ping hopes to block other beverage brands, as well as various snacks, and even the cosmetics industry.
As a person living in the era of the Internet explosion, Lin Ping is a witness to the disappearance and decline of many national brands.
Huiyuan Juice once accounted for 80% of the domestic market, but due to poor management and the malicious impact of foreign giants, the brand was unable to fight against the company that was about to go bankrupt little by little.
Cosmetics Dabao, also a national brand, once occupied a huge market share for some time.
However, after joining the WTO, once tariffs are reduced, foreign cosmetics giants will take advantage of the company's scale and use various methods to erode the company's share.
Even the most classic Jianlibao drink is gradually described as an IQ tax brand by the online name.
The price of Jianlibao is much higher than that of Pepsi and Coca-Cola.
Many people are very confused about this. They think that foreign brands can be so affordable. Why do domestic brands still sell at such high prices?
How can such a down-to-earth brand price win the favor of consumers?
Pepsi and Coca-Cola have a lot of advertising every year, but in the era of the Internet explosion, the promotion of Jianlibao drinks is not even a fraction of the first two.
Who would have thought that such a huge gap was once the number one brand in the country.
In today's era, the most expensive thing is nothing more than the cost of road construction and various infrastructure construction.
Human resources and land are as cheap as free gifts.
At this time, there should be no problem with asking for a 70-year land lease.
The money for road construction can even be directly deducted from the rent for seventy years.
It is free to build roads for local areas, and it is a high-standard highway, and it is even a special railway construction.
In this era when I want to build roads first, no place would reject Lin Ping's kindness.
People do not know that in twenty or thirty years, land prices and labor costs will be so high that they cannot imagine.
If you spend one dollar today, you can get a generous return of at least one thousand yuan in thirty years.
And this is not just a monetary layout, it is not a simple investment.
What is more important is the layout of nodes and the layout of industrial distribution.
When the entire market is poor and deserted, Lin Ping can completely be free from any restrictions and establish his own retail empire, as well as monopoly contracting and leasing of origin.
In this era, if all kinds of raw material production sites can be leased or contracted, even if foreign brands enter the country, they will be forced to bow their heads because they cannot purchase raw materials.
Any retail product in the world can never rely on imports.
Large companies like Pepsi and Coca-Cola also need to build new production bases around the world to maintain their super hegemony.
If all Coca-Cola and Pepsi need to be used from North America by air or sea transportation, then their products will not have any price advantage at all.
As long as there is a local company in any region that produces coke, it will have a price advantage to block these two companies from the country.
Even if a small number of markets are eroded by these two companies, consumers will always vote with their own feet.
Few people can really drink what is the difference between Pepsi and Coca-Cola? Even in the 1990s, how big is the domestic Coke brand?
Can anyone taste the difference between these dozen brands of Coke?
Not to mention the abnormalities or differences between these Cokes.
For many people who drink red wine, even if they place a hundred red wine in front of him, they may not be able to taste the nuances of each bottle of wine.
For those who don’t drink red wine often, even if they take out a bottle of 82 years old Lafite, then a bottle of Great Wall Dry Red, or Zhang Yu Jie Baina.
Ordinary consumers may not be able to taste the difference between the three?
For those who don’t drink liquor often, they only think liquor is spicy and difficult to drink.
Even beer, even those who eat skewers and drink beer every summer may not be able to taste the difference between several brands.
It is precisely because ordinary consumers do not understand these products enough, especially when tasting Coke, once they cannot distinguish the difference between local Coke brands and Pepsi and Coca-Cola, the price becomes the only decisive factor.
Which brand is cheaper and down-to-earth, which brand will naturally win the favor of consumers.
In order to reduce your selling price, make your selling price in line with the income level of local people.
Even big companies like Best or Coca-Cola need to be put into production locally.
Coca-Cola has a total of 35 production plants on its territory in China, of which 98% of the raw materials are purchased directly from China.
In order to save transportation costs, these production bases are spread all over the country.
Only when you are close enough and transport costs are low enough can you maintain a price advantage in nearby cities.
If Coca-Cola only has one production base in the country, if this production base is located in the Northeast.
It is obvious that even if the manufacturer is placed in China and Coca-Cola’s products are transported to the south, such costs will be unbearable.
What Lin Ping has to do now is to have a variety of beverage brands, food brands, and cosmetics brands before entering the country.
First, take up all these bases that can produce raw materials.
At that time, even if Coca-Cola wants to be produced in China, they will find that they cannot buy enough raw materials in the domestic market.
Even if production raw materials can be allocated from other regions around the world, all of this is a reflection of cost.
On that day, they have a huge price advantage. No matter what price Pepsi or Coca-Cola is sold, Lin Ping Paper will be one cent lower than them, and these two companies will not be able to gain a foothold in China.
For consumers, the dime gap is not enough to influence their choice.
However, for manufacturers that produce hundreds of millions of cans of Ercola every day, if sales cannot be expanded to a certain scale, it will inevitably affect their profits and their determination to start production again.
It is precisely because of its huge profits in China that PepsiCo can build 35 new factories.
As long as Lin Ping compressed the other party's willingness to invest in the factory to less than five through price wars, Coca-Cola will have to choose to retreat in less than five years.
In a super-scale market environment, the methods adopted by Pepsi and Coca-Cola are always price wars.
No matter what price the opponent sells, they have enough confidence, and they will enjoy it even if they run at a loss.
However, if you use price wars to defeat the enemy, this will last for up to five years.
If the local brands cannot be defeated within five years, the losses will probably be unbearable for these two giants.
With such a huge market in China, every bottle of Coke is selling at a loss.
When they find that their competitors also have unlimited financial resources to fight this protracted war, smart investors will definitely stop and retreat.
Lin Ping bets that the other party’s shareholders will definitely not fight against him.
No one is willing to run their products at a loss and continue to run.
I have invested hundreds of millions of dollars, and even spent billions of dollars in procurement every year to purchase various production materials, and then transport the produced cola to the market.
And the day when you spend so much money but never see a profit, no shareholder of a company will allow such a thing to happen.
Lin Ping's own company does not intend to go public or introduce any shareholders.
There is no need to explain to anyone, nor do you have to be responsible to anyone.
As long as you have money and enough capital, you can compete with any retail giant to the end.
The people accompanying Lin Ping to travel across many departments, with as many as 60 people in the group, and no one traveled by train or plane.
Instead, I took five minibuses directly in the capital and started traveling in a mighty manner under the escort of more than a dozen jeeps.
The first stop of the trip, Lin Ping chose to go to the Taihang Mountains, where land is sparse.
With endless mountains, it is very difficult to obtain large areas of arable land.
In some deep mountains of Taihang Mountain, you can see terraces stretching from the foot of the mountain to the middle of the mountain.
This kind of terraced fields is not used to grow rice.
Generally, corn and potatoes are mainly planted, and it is almost impossible to irrigate such terraced fields.
Although some wealthier villages will dig a huge reservoir on the top of the mountain.
Then, by collecting rainwater and pumping water through mountain streams, the water is transported to the top reservoir.
After that, all crops in the terraced fields can be irrigated by draining water in the reservoir.
But even with this method, the expenses that every household has to bear are discouraged by many farmers.
Some people even prefer to carry water one by one and do extremely heavy physical work than to spend a few dollars a year on electricity bills to pump water.
It’s not that the farmers are unhappy, but that the farmers really have no money.
The employees in the factory have income every month, and they will never starve to death as long as they are not laid off.
But for farmers, a few dollars are a number that many people are reluctant to spend even in the 1980s.
Lin Ping came here this time, hoping to build more than a dozen food processing factories here.
Lin Ping did not tell anyone about the first stop of this trip, how well he knew about this county town.
After all, before crossing, I lived here and knew every mountain and river here.
Lin Ping couldn't carry the entire Taihang Mountains on his shoulders, but at least he had to take care of his hometown in the county town he lived in first.
People say that they want to honor their ancestors, and that they will come back this time to give back to their fellow villagers.
The people here must be allowed to enter the life of 10,000 households in the entire county for at least two years.
Lin Ping does not have such a tall goal, as long as all families can reach 10,000 yuan within two years.
It doesn't matter how much money it earns per year on average.
Anyway, in this era, it is also a good achievement to be able to achieve a household of 10,000 yuan in a family.
When the goal is set a little smaller, it is easier to achieve this achievement, and the villagers are more likely to see that happiness is not so far away.
As long as everyone can truly see happiness at your fingertips, everyone will be more motivated to work.
As for the future of the small county town and people's future after ten thousand yuan of households, Lin Ping did not have too many ideas.
After all, Lin Ping cannot always rely on investment to support these people.
Chapter completed!