The atmosphere was silent. Gunpei Yokoi didn't know what to do at all. An 18-year-old boy had already started wanting to be a first-party player before he entered the game market. The key is that this is not a fantasy or a dream, but a real reality.

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In just 2 years, when people were still clamoring for the emergence of a creative talent in the gaming industry, no one thought that this talent's pattern has never been limited to developing games. His ambitions have been great from the beginning!

Li Huagui is no longer the slightly exaggerated young man who was fearless when he was ignorant. When the Han Dynasty was established, he fantasized about stepping on Ren Tang and punching Sega. But the more he understood the game industry, the more courageous he became. Because of panic, he even talked to Liu

Zhiyuan had conflicts time and time again. In his mind, Rentang and Sega could not be defeated by the Han Dynasty in just two years. Slow and steady approach was the way to go.

But reality told him that he was wrong. The conflicts one after another were just due to his lack of ability. He did not know how to solve the problems that Liu Zhiyuan settled lightly.

Arakawa Minoru looked at Liu Zhiyuan with a calm face and felt mixed emotions, and he smiled bitterly.

"Liu Jun, your ability is far inferior to mine. At least I can't build a large business from scratch in two years. In the Han Dynasty, I don't know what use I am."

As his father-in-law, Hiroshi Yamauchi couldn't stand his maverick ideas. He didn't believe Liu Zhiyuan could bear it. He became the lowest and second-largest figure in the Han Dynasty. Liu Zhiyuan must be very clear about this. This kind of tyrant

It is impossible for an ordinary person to tell him that you should start from the middle and lower levels first. That would be insulting both him and yourself.

"Arakawa-kun, there is no need to belittle yourself. I might as well tell you that in the entire Rendang, there is not more than one person that I can admire from the bottom of my heart."

Liu Zhiyuan stretched out his hand and spread his fingers.

"First, Hiroshi Yamauchi, the iron-blooded tyrant. This title is so coveted."

He put away one finger and looked at Minoru Arakawa seriously.

Arakawa actually felt a little nervous under Liu Zhiyuan's gaze. Now no one would deny Liu Zhiyuan's ability. Even if his Han Dynasty failed in the future, Liu Zhiyuan would be overtaken by others. To be recognized by such a person, no one could

People can refuse.

"Second, you are Arakawa-kun. In my opinion, without you there would be no future Rendang."

It was really him, and he had such a high evaluation. I was excited for a moment, but then the reality broke my excitement.

"I don't deserve this evaluation at all. My highest honor is probably to help Rentang win the North American market. As for Liu Jun's praise, Rentang would not exist in the future without me. It's too much praise and I don't dare to deserve it."

Arakawa Minoru's emotions suddenly reached the peak of the valley. He also thought about taking charge of Rendang and conquering the whole world in the future, but now...

"Well, in my opinion, both Miyamoto-kun and Yokoi-kun have made greater contributions to Rendang than me."

Liu Zhiyuan can't compete with Minoru Arakawa in the future, but as far as his current contribution to Rentang is concerned, Minoru Arakawa has far surpassed Shigeru Miyamoto and Gunpei Yokoi, and the game market or product market has long since ceased.

Whoever has good quality will have a market. Without Super Mario, Minoru Arakawa can still turn Super Mario into a masterpiece.

At present, the main market for game consumption is Japan, but Japan will soon face a huge economic crisis, and the main game consumption market will soon shift to Europe, the United States, North America, Rendo, and NOA. Only then will it bloom its value.

Donkey Kong arcade! ‘RADARSCOPE’, this is Rendo North America’s first pot of gold. This project was hosted by Minoru Arakawa. This project was not smooth sailing at the beginning, but had many twists and turns.

Americans didn't buy Yamauchi Hiroshi's payment-on-shipment policy at all. At this time, Minoru Arakawa proposed a strategy of getting the arcade machine first, making money and then paying. Naturally Hiroshi Yamauchi would not agree, but after Minoru Arakawa persisted, Yamauchi finally

I reluctantly agreed to give it a try, but the result was that Donkey Kong sold like crazy. In 1982, just relying on Donkey Kong, Rendo North America earned US$180 million! It immediately became one of the hottest game companies in North America.

At the same time, a well-known department was born out of this pot of gold, the Rendo Legal Department! Compared with Universal Pictures, Rendo at that time was just a company with an annual revenue of over 100 million. At that time, Hiroshi Yamauchi faced

Universal Pictures doesn't have the slightest bit of tyrant aura, and when it comes to the copyright dispute over Donkey Kong, they just want to pay up and settle the matter.

At this time, it was Minoru Arakawa who stood up. He led his legal department to defeat the giant whale of Universal Pictures. This not only prevented Universal Pictures from blackmailing Rentou, but also made Universal Pictures

A large amount of compensation was paid and the money extorted before was returned.

Rendo North America became famous directly because of this lawsuit, and this matter also became an important case in U.S. trademark law. It was because of Minoru Arakawa's persistence that Rendo North America laid a solid foundation.

But these results are not Arakawa Minoru's most glorious moment. Compared with his subsequent results, they are just drizzle. FC is the name of Japan. In North America, its name is NES. As popular as FC is in Japan, it is just like drizzle in North America.

It’s no exaggeration to say how miserable it is that no one cares about it.

At this desperate moment, Minoru Arakawa stood up again. Without telling Hiroshi Yamauchi, he promised those dealers that they could return the unsold NES in the future. This time, Hiroshi Yamauchi became furious, but it turned out that Minoru Arakawa was right.

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Although the NES sold more than 9 million units in the United States from 1985 to 1986, which has a lot to do with Super Mario, without Arakawa Minoru's previous strategy, would the NES really have sold 9 million units? Can the NES really dominate North America?

Market? NES cannot dominate North America. Will there be any Nintendo in the future?

The next GB, Tetris, and the most important pillars of Rendo in the future were also established step by step by Arakawa Minoru and Hiroshi Yamauchi. If Rendo did not have GB, then in the case of a complete collapse of the home console, Rendo would really

Can he survive? It was Minoru Arakawa who gave Rendang another life.

When MD continued to encroach on Rendo's North American territory, SFC was born. This console finally surpassed MD, which was released very early, and Minoru Arakawa was the first to take the lead! A person who doesn't understand games actually accurately saw the fatal flaw of SFC.

, it is compatible with FC! He repeatedly insisted that SFC should not be compatible with FC, so SFC did not die before it started.

Minoru Arakawa once said that his publicity ability was far inferior to his own, but Liu Zhiyuan knew very clearly in his heart that this was not his ability, but a collection of creative ideas of countless people in later generations. Without these valuable assets, he would not be Minoru Arakawa.

The burden of unity

'Super Mario World' is indeed an outstanding game, but without Arakawa Minoru's promotional methods, it would be a joke for SFC to surpass MD who has already occupied the market in both software and consoles. Tens of millions of dollars in advertising costs
Chapter completed!