Chapter 366 Dancing mats and games that occupy arcade halls
"Oh, the development of the dance mat is progressing so fast?"
Liu Zhiyuan was a little surprised when he saw the report. How could he let go of the dance mat, a weapon for making money? He had already started developing it with Capcom very early on.
The dancing mat will definitely become the most profitable product of the Han Dynasty. Many players cannot let go of it in arcades, perhaps because of their shy personalities.
But most of them have poor skills. They know that they will only receive ridicule if they go up, but skills are all developed through practice. Not having a quiet practice environment has become a pain point for many DDRs.
The home dance mat sells for US$300 and costs no more than US$100. With tens of millions of DDR fans around the world, you can imagine how many copies it can sell and how much revenue it can bring to the Han Dynasty.
"The project that Boss Tsujimoto personally supervises will definitely not be slow down."
Liu Zhiyuan smiled. For Tsujimoto Kenzo, a money man, Capcom is more suitable to be owned by the Han Dynasty than it is owned by Kenzo Tsujimoto.
Take a look at the games currently developed by Capcom, DDR, Under One Man, Need for Speed, Dino Combat, Metal Slug, Tank Wars 2, Journey to the West, Swallowing the World, Three Kingdoms, Kong Ya...
Look at the series of games above. How many of them are Capcom's own? But Tsujimoto Kenzo is always enjoying it. He doesn't care whether these games are Capcom's or not. Anyway, he is making money.
Why is the arcade market almost dominated by Han Dynasty and Capcom? Games, in addition to the heavyweight DDR, there is also the upcoming Need for Speed.
There are more games of other types. The Han Dynasty has limited personnel, and many games have not been ported yet, but Capcom is not short of people, they are short of creativity.
Moreover, Liu Zhiyuan directly broke the pattern of the arcade market. Except for Under One Man, special models such as DDR and Need for Speed, which are all-in-one game machines, all other arcade machines can replace the game substrate.
Although this made much less money than simply selling arcade machines, it squeezed his opponents out of their survival space. He couldn't stop the decline of arcade machines at all, and it was even difficult to delay them.
Then hurry up and take advantage of the last opportunity to make a little profit. When the 32-bit console comes out, the decline of arcade machines will officially begin. When the Internet era comes, the arcade machines will be completely finished.
This has only been a few years, and Kenzo Tsujimoto is taking the arcade market by storm with a development speed of more than one game per month. At first, he was very unhappy with Liu Zhiyuan's idea of only selling game boards.
But no one can escape the law of true fragrance. CPS1 is really unbeatable at this time. Arcade machines from other manufacturers will have various problems when running their games. Even the best ones have a big difference in picture quality.
Moreover, there are not many arcade machines that can replace the base board. The gaming industry has not yet realized that the decline of arcade machines is about to begin, and they are still trying to make money by selling arcade machines.
In the end, without Liu Zhiyuan making any plans, those arcade store owners consciously began to buy arcade machines with interchangeable game boards produced by Capcom.
You must know that the current flow of people in the arcade represents how much benefit you can get from the Han Dynasty. If your arcade is poor, there will definitely be fewer players. If there are fewer players, the masters will not come. If the masters do not come, the attractive bonuses of the Han Dynasty will be lost.
I can only look at it.
It can be said that eight out of ten arcade hall owners now work for the Han Dynasty bonuses. The profits of the arcade halls only need to maintain basic expenses.
The reason why Liu Zhiyuan is so calm is because he knows that those arcade hall owners will definitely buy Capcom's arcade machines in the end. If there is no bonus, he will be tying up with his enemies.
Konami and the others can laugh from their dreams. The majority of arcade profit comes from the arcade itself. This is completely opposite to the home console market. One makes money from games and the other makes money from machines.
So what if they are all Han Dynasty games? They don't care, they just sell the machines. Capcom's is more expensive? It's okay, we are cheaper, and we still make a lot of money anyway.
The picture quality is poor and there are a lot of bugs, but there are always people who play cheap games. But with bonuses, even if players want to play cheap arcade machines, the bosses won’t agree to it.
Konami and the others are now at a loss. A while ago, they and other major arcade manufacturers joined forces to organize a bonus competition, but the effect was...the current kings of the arcade market are still Han Dynasty and Capcom, and their share is getting more and more exaggerated.
.
Those bosses are not stupid. They know who has the best future to hang out with. Han Dynasty’s game is something Konami and they can compare with?
Want to compare? Okay, let's hold a global competition first. It doesn't require it to be better than the Han Dynasty, but it can't be too bad, right? When Konami heard these requirements, it didn't know what to do.
How much money did Liu Zhiyuan spend on organizing the competition? Everyone who is paying attention to this matter all over the world knows that they simply cannot afford such a large amount of money. Even if they could, it would be bankrupt and they cannot afford to gamble.
At this time, smart people have realized how much benefit a world competition has brought to the Han Dynasty. At the same time, they also admire Liu Zhiyuan. It is really a link, and no link is independent.
Who could have imagined that the competition held by Liu Zhiyuan in the face of the cold eyes of the whole world would have an impact on the arcade market? No one expected, not even Liu Zhiyuan himself, that the opportunity to unify the arcade market would come so quickly.
"Once the dance mat is developed, it will be released directly. There is no need to look for any special holidays."
The Han Dynasty is definitely a high-yield manufacturer now, with new games coming out every month. If you accumulate all this, players will go crazy and sell their kidneys to buy games.
"Boss Tsujimoto wants to wait until the DDR finals to announce it. He thinks this will help promote the dance carpet."
Liu Zhiyuan replied angrily.
"Wait a minute, let him release it to me as soon as he finishes developing it. There is no need to promote the dance mat at all."
Does publicity cost no money? Or does it take up no energy? DDR is already so popular, so what else is there to promote? Just put it on sale and you can grab a head start.
"Get away from the hustle and bustle, let your mood go, and dance together."
"Healthy exercise, wonderful life."
"Get rid of the fat, get rid of your inferiority complex, and in the next moment, witness your transformation."
"..."
Liu Zhiyuan directly wrote a bunch of advertising slogans and handed them to Shi Yuzhu.
"The advertising fee of 10 million U.S. dollars, this is the advertising slogan, and there is no more 1 point. If he wants to pay, let Capcom pay it himself."
Shi Yuzhu's eyes lit up and he advertised. Ten million U.S. dollars sounds incomparable to tens of millions or hundreds of millions, but that was limited to the Han Dynasty.
Of all the companies in the world, only a few dare to spend $10 million to advertise a product.
"Well...can I participate?"
"You have the final say on the $10 million from the Han Dynasty. If Kenzo Tsujimoto pays for it out of his own pocket, of course you can convince him to let you take responsibility. That's your business and I don't care."
"Thank you, Mr. Liu, for your cultivation."
He has no doubts about the prospect of the dance mat. If it fails, then he just packs it up and goes home. There is no way that the dance mat with the blessing of DDR will fail!
Chapter completed!