Chapter 369 The king who ruled the mobile phone industry for 10 years
Ren Zhengfei felt uncomfortable being seen by others. It can be said that everyone here is more powerful than him and has achieved higher achievements than him. To stabilize his mood, this is the beginning of his expansion of the territory of the Han Dynasty. He must make a good start.
"However, this new product will be mainly focused on communications. I don't know about gaming, but our department has just discussed that if the new product is based on its current size, communications equipment will account for two-thirds."
It is not difficult to make a mobile phone, especially for a company like Han Dynasty that already has technology and money. Materials that cannot be made by oneself can be purchased. What is difficult is the laying of satellite base stations, which is not a small sum of money.
Why is Motorola the only one popular on the market now? It's not a technical problem, it's financial pressure. Without communication base stations and satellites, mobile phones are really just bricks.
There are several companies in the world that produce mobile phone equipment, but none has the status of Motorola. The returns are too low, and they do not have the strength to imitate Motorola.
The fewer base stations and satellites there are, the worse the call quality will be. The worse the quality, the fewer users. This is a vicious cycle, and there is no other way but to use money to clear the way.
"No! It's too much."
He is the exact opposite of Ren Zhengfei. He doesn’t understand mobile devices, but he understands game consoles. There is room in the NDS, but it is far from that much.
This is because of the PSP battery. If he didn't have this battery, he wouldn't have to think about it. Why is Big Brother called Big Brother? It's because it's big. Where's the big one? The battery is big!
"Mr. Qiaoma, do you have any ideas?"
Everyone followed Liu Zhiyuan's gaze and looked at the well-dressed middle-aged white man with glasses. This man had not spoken a word since he entered the door, and they had never seen him before.
But judging by Liu Zhiyuan's words, I'm afraid this person will join the communications department in the future, and his status will not be too low.
"President Liu, the current technology of the Han Dynasty is not enough to complete your vision. We must purchase some internal equipment. Can you accept this price?"
Jorma Ollila, who is known as the greatest president in the history of Nokia, mentioned the fatal point of the Han Dynasty as soon as he opened his mouth. The business skills of the Han Dynasty in mobile communications were very weak.
"Do you have a rough number?"
Liu Zhiyuan is not afraid of spending money, even if the NDS does not make money, the market will not be able to accept the excessively high price.
"I can't give you a rough figure for the moment. I need to get involved in the communications department of the Han Dynasty to be sure. However, the cost will have to increase by at least 800 US dollars, which is the minimum."
Liu Zhiyuan made the decision directly.
"I'll allow it up to $1,500."
The NDS is no longer profitable. The cost of the mobile phone part is controlled at US$1,500, and the cost of the game part is controlled at US$200. Including the screen and battery, the NDS can be developed as long as it does not exceed US$3,000.
"Mr. Liu, how much do you plan to sell this new product of Han Dynasty?"
Ren Zhengfei couldn't sit still when he heard the price line of 1,500 US dollars. If this new product was just a mobile phone, then 1,500 US dollars would be acceptable, but there is also the game console part, and the touch screen does not look cheap.
"The cost price, the real cost price, promotion and other expenses were paid by the Han Dynasty themselves."
Now everyone couldn't sit still. What is Liu Zhiyuan going to do? Be a philanthropist?
"President Liu, I don't recommend you do this. I know that the main profit channel of the Han Dynasty is games, but the communications industry is very capital-intensive. If this department cannot support itself, it will be difficult for it to persist."
Joe Ma Ollila is not a newcomer to the communications industry. He knows that Liu Zhiyuan has invested more than one billion US dollars in the communications department. This is a huge amount, but this is far from enough. If Liu Zhiyuan wants to compete to become the world's strongest
Communications company.
"Don't think about relying on communication fees to survive. Even Motorola can't do it. Such a high price means that mobile phones are destined to be luxury goods. The number of users is definitely not comparable to the game players of the Han Dynasty."
Qiao Ma Ollila thought that Liu Zhiyuan was too optimistic about this new product. Although he was also optimistic about it, the number of buyers was only so many. Even if these people bought them all, communication expenses alone would not be enough to support the follow-up of the communication department.
R&D expenses.
"If you want to seize the market with Motorola, my suggestion is not to sell at any cost."
At this time, other people also began to persuade. If this new product is successfully launched, it will definitely shock the world. I have never heard of such a product being sold at a loss.
"That's right, this..."
"Jomar Ollila, who previously served as a member of the board of directors of Nokia, was mainly responsible for Nokia's telecommunications business."
"Hello, Mr. Qiao Ma."
"Hello Mr. Qiao Ma."
"Hello."
"..."
When they heard that he was a former member of the board of directors of Nokia, everyone said hello first. It turned out that he was the person Liu Zhiyuan had gone to recruit again.
"Mr. Liu, what Mr. Qiao Ma said makes sense. We are not in a hurry to seize the mobile communications market. Our technology is not yet mature. We have taken such a big step all at once..."
"Yes, Mr. Liu, don't worry. With your full support, we will be able to catch up with Motorola sooner or later."
"..."
Liu Zhiyuan was completely unmoved by these persuasion. He was in a hurry. He was indeed a little anxious, but he couldn't be in a hurry. The mobile phone industry is developing much faster than the computer industry.
In fact, there are already signs that the number of mobile phone users is increasing rapidly, and five years later, starting from 1995, the mobile phone industry will really undergo earth-shaking changes every year.
At that time, the Han Dynasty should also have entered the Internet industry. He had no time to toss in the mobile phone industry. Now is the best time, although those communication giants have vaguely seen the future.
But they can't see how clear the future is. They are still testing the market. If they really try to figure it out, it will definitely be another bloody battle.
When the time comes, we will fight on two fronts, no, it may also be on three fronts, computers, mobile phones, and home game consoles, although these three lines will all intersect.
But the Han Dynasty absolutely cannot bear this kind of pressure. In the mobile phone industry, he wants to make the reputation of the Han Dynasty known. No one understands how much influence the brand effect has on the mobile phone industry.
As long as he has the upper hand, he is not afraid of fighting with Motorola and others. Why did he acquire Nokia's telecommunications department and drag Joma Oli to join the Han Dynasty?
It is because from the mid-to-late 1990s to the advent of Android in 2007, Nokia was the most likely entity to bring endless trouble to the Han Dynasty.
Now Nokia has the technology that the Han Dynasty needs, and Jorma Ollila can also bring experience to the still immature communications department. The most important thing is that the acquisition of Nokia will eliminate a major enemy!
These hundreds of millions of dollars are well spent. Now is one of the most difficult moments in Nokia's history. The price of electronic products in the market is so chaotic that Nokia simply cannot afford it.
Although Nokia has been successful in the mobile communications industry for several years, in just over a year from 1988 to 1990, it lost all its money, and even continued to pay back.
Of course, this is also the last hurdle before Nokia takes off. When Nokia passes this hurdle, it will cost hundreds of millions? Billions of dollars. Don’t even think about it.
He bought Nokia's telecommunications and communications division for hundreds of millions of dollars, and also bought Jorma Ollila. Others thought he was crazy, and Nokia executives also thought he was taken advantage of.
Chapter completed!