Chapter 486 Dig a pit for Liu Zhiyuan
"We'll see."
Liu Zhiyuan did not directly answer Chen Guoqiang's question, because history has been changed by him, and he could not guess how much the PS sold.
However, it must be sold at a loss. Norio Ohga is not a "layman" in home consoles like Tripp Hawkins.
Although Sony has never made a home console before, Norio Oga has been thinking about entering this industry for some time.
As Japan is the center of the gaming world, Noriyu Ohga understands the rules of the home gaming industry far better than Trip Hawkins, especially the most basic one, home consoles are sold at a loss.
It’s not that Tripp Hawkins is inferior to Norio Ohga, but that Tripp Hawkins didn’t understand the game industry at all when he analyzed the market.
Although Tripp Hawkins is the founder of EA, it does not mean that he understands the home console market. EA's main battlefield has always been the PC.
The high price of PC consoles confused him, and his experience as a sales executive at Apple seriously affected his judgment.
From the day it was born, Apple has always been the leader in the price of products in the same field. This is not a situation that will only happen in later generations.
It's just that most electronic products are now sold at very high prices, so it doesn't show that Apple sells them more expensively.
At this time, the Sony Alliance was also paying attention to the 3DO press conference. There was no way not to pay attention. The Han Dynasty was already in despair.
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Unexpectedly, there are other opponents. Norio Ohga thought that only Sony was developing 32-bit consoles!
"$700!"
Norio Ohga was shocked when he saw the price of the 3DO console. Didn't 3DO's top management examine the market? What kind of console dares to sell for $700!?
"This performance? Not to mention compared with the Han Dynasty's console, it can't even compare with ours. Two presidents, do you know 3DO?"
Norio Ohga is completely confused. How can a console with this kind of performance be sold for $700? Is there something he doesn't understand?
"It will be soon. President Dahe, please be patient. Let's continue watching the 3DO press conference."
Hideki Sato has completely become a thug in the Sony Alliance. There is no way, who makes Sega the weakest one.
Time passed by like this as Norio Ohga and others watched the 3DO press conference.
"Bang...bang...bang..."
"Come in."
"President, President Yamauchi, President Ohga, this is 3DO's information."
Sato Hideki took the assistant's information and distributed it to Norio Ohga and Hiroshi Yamauchi. The conference room became quiet again, with only the sound of turning papers one by one.
"layman..."
Hiroshi Yamauchi suddenly spoke. 3DO has a great background, including the parent company of Panasonic, the founder of EA, AT&T, Time Warner...
No matter which company this is, it is considered an important company in the world. The new company formed by these people does not need to think about their background. Even if they are just entering the game industry, the power they can mobilize is greater than them.
These companies are great, but they all have a common fatal flaw, that is, they have never developed business in the field of home game consoles!
"Yes, laymen, these people are all laymen! They don't understand the rules of the home console market at all."
Norio Ohga showed a rare smile, he was really under too much pressure, and he thought another giant beast had entered the scene.
Unexpectedly, a giant beast is a giant beast, but if you, a giant beast in the sea, want to run to the land and control the wind and rain, then it is not called a giant beast, it is a meat ball that can be slaughtered by others!
"For $700, let alone their console and game lineup are not as good as ours, even if they are better than us, they can't win over us!"
"and..."
There was an inexplicable look in Norio Ohga's eyes.
"This may be an opportunity, an opportunity to dig holes for the Han Dynasty and Liu Zhiyuan. How much do you think he is going to sell the Hufu console for?"
Hiroshi Yamauchi and Hideki Sato immediately understood what Norio Ohga meant, and both of them smiled.
"I don't know, but seeing the price of 3DO, Liu Zhiyuan will definitely increase the price of Tiger Talisman."
After Yamauchi Hiroshi finished speaking, Sato Hideki nodded repeatedly.
"A console like 3DO can be sold for US$700. Even if Liu Zhiyuan understands the rules of the home console market, Hu Fu will still cost at least US$500, right?"
Norio Ohga asked Sony's R&D staff to work with Nintendo and Sega to study the Han Dynasty console, and the final calculated cost shocked them all.
Even if the technologies of several of them were to be combined to develop a host with that kind of performance, the cost would be at least $500.
Even if the Han Dynasty has R&D technology that matches the three of them, it cannot be less than 500 US dollars! So...
"Yes, the price of the Tiger Talisman may even reach the threshold of US$699. Of course, this is my guess."
Yamauchi Hiroshi shook his head. He knew Liu Zhiyuan very well. He was a young man whose ambition, courage and age did not match at all.
"Impossible, 400-500 US dollars should be the final selling price of the tiger charm."
What Liu Zhiyuan is doing now is to seize their market. The selling price of US$699 is absolutely impossible, and the cost of US$500 may be overestimated.
They already knew that the Han Dynasty bought a lot of technology from the Soviet Union. Maybe there was technology there that could break through the barriers.
"Even the price of 300 US dollars is possible. Don't underestimate Liu Zhiyuan's courage."
After hearing what Hiroshi Yamauchi said, Norio Ohga and Hideki Sato put away their fantasies. Yes, that was Liu Zhiyuan. His courage was recognized by entrepreneurs all over the world as the strongest.
"No matter what the price of Hu Fu is, this is an opportunity for us. Let's set the price of the console today, right?"
Hiroshi Yamauchi frowned. Sony's console has not been developed yet. Although the cost can be estimated now, it may be increased at the last minute.
"How much do you want to price it?"
"$399,359,299, 3 price points, and, I think, a Sony console launch will be held soon."
Both Han Dynasty and 3DO have held world-class press conferences, and Sony has to speed up the process. How enthusiastic players will be on the day of console sales depends entirely on the promotion and publicity during this period.
"Will the price be announced at the press conference?"
Norio Ohga nodded.
"Yes, the Tiger Talisman of the Han Dynasty has definitely not been completed yet. If we announce the price at this time, it will definitely have a great impact on the subsequent research and development of the Tiger Talisman."
Why did he list 3 price points? It’s because these 3 price points determine the performance of Sony consoles!
The performance of US$399 is definitely better than that of US$299, but even at US$399, the performance of Sony console cannot surpass Hufu.
Then the price difference of 100 US dollars is very important. Anyway, it is not as good as the Tiger Talisman. It is better to sell it cheaper.
The same situation will happen in the Han Dynasty. When Liu Zhiyuan knows that their console only sells for $299, the subsequent development of Hufu will definitely be compressed.
Unless Liu Zhiyuan is crazy and dares to pay hundreds of dollars for a console! Otherwise, he will definitely reduce development costs. In this way, maybe Sony's console performance will not be so different from Hufu.
"Okay, let's decide the price today. President Ohga, let's hold a meeting. I'll ask Nintendo's technical staff to come over."
"I'm going to ask Sega people to come over."
"See you later."
Chapter completed!