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Chapter 55: Lianzhong

Yu Lin has worked as an electronic game wholesaler for so many years, and what he lacks the most is his eyesight. What things are easy to sell and what things are not easy to sell. He is very clear in his heart.

When Zhang Yunqi mentioned this topic, he took the Little Ba Wang learning machine and analyzed it: "Actually, I have been in the game console business for so many years. One of the situations I often encounter is that a game console is very good and attractive to children, but the price is not cheap, so parents have to pay for it. You also know that Chinese parents always think that playing games is a waste of time, and not buying is a common thing. When they turn around, they have to educate their children in a slap, and a large number of customers are lost here."

Yu Lin poked the Xiaobawang learning machine in his hand and said, "The biggest highlight of this Xiaobawang learning machine is obviously designed for this problem. Like other game consoles, it is aimed at the children's game market. However, the three words "learning machine" and some built-in learning functions distinguish it from other game consoles, which can perfectly combine the two points of children's love of playing and parents' willingness to pay for it. The market prospects are very small."

Zhang Yun was very particular about Yu Lin's analysis and was optimistic about the Xiaobawang learning machine market, which saved him a lot of saliva. There was no need to describe the future popularity of Xiaobawang learning machine in China.

Zhang Yunqi took out the distribution contract he signed with Rihua Electronics Factory and handed it to Yu Lin: "Since you said that, let's take a look at this first."

Yu Lin glanced at the words on the contract, was stunned for a moment, and then asked subconsciously: "Have you obtained the distribution rights of this product?"

Zhang Yunqi nodded.

Yu Lin took the contract and started to look at it carefully.

There are many contents in the contract, but Yu Lin only focuses on three things. The first point is the regional general distribution rights, the second point is the entire distribution area of ​​Xiangdong, and the third point is profit distribution.

After reading it, he probably understood.

Why didn’t Zhang Yunqi agree with the cooperation plan he proposed in the previous two times? Because at that time, Zhang Yunqi had not obtained this distribution contract. Whether there was this distribution contract, the cooperation between the two was completely different, but this cannot be said that there was anything wrong with Zhang Yunqi doing this. On the contrary, he appreciated Zhang Yunqi’s unique vision and keen sense of smell in the field of game consoles. It is a foregone conclusion to do business with such people.

Yu Lin put down the distribution contract, lit a cigarette, smoked most of the time before looking at Zhang Yunqi and asked: "I have a question, I really want to ask you, how did you get the general distribution rights of Xiaobawang in the entire Xiangdong area?"

Yu Lin really couldn't figure this out.

He is already very familiar with Zhang Yunqi, and he is so smart and capable. However, in the distribution channel, he is just a commander with no distribution channel, no financial strength, and not even a salesperson. As an important link in the long sales channel chain from the manufacturer to the terminal retail, dealers, especially such large regional general dealers, according to common sense, any company with strength and prospects will be very cautious and investigate the other party's strength background, so that a person with nothing can directly obtain such a large regional general distribution right. This behavior is obviously very rash.

Of course, then again, dealers do need certain financial strength to distribute goods, and also need certain distribution channels to control the terminal market, but the most important quality of dealers is their marketing ability.

Zhang Yunqi has no funds and no distribution channels, but what Yu Lin doesn't know is that with Zhang Yunqi's marketing plan for Duan Yongping and the advertising plan that will be broadcast during the prime time on CCTV, it is enough to make Duan Yongping trust that his marketing level will not be bad.

This is the biggest reason why Duan Yongping gave the general distribution rights of Xiaobawang Learning Machine to Zhang Yunqi without hesitation.

Zhang Yunqi put out the cigarette butt in the ashtray and said, "How to get the distribution rights? This process is a bit tortuous and not important. What is important is that we now have this distribution contract and have a huge market waiting for us to develop."

Zhang Yunqi deliberately said "we" to send a message of cooperation to Yu Lin. Now both sides recognize that the market for Xiaobawang learning machines is very promising and has the most critical regional distribution rights. What we will naturally talk about next is how to cooperate to build this market.

Yu Lin was very willing to answer. He had always been very concerned about working with Zhang Yunqi, otherwise he would not have been dragging Zhang Yunqi to talk about this matter again and again.

Now that you have acquired such a large market general distribution rights, it is very necessary to start a company. This will be more convenient for building distribution channels, connecting customers, and making payments to Rihua Electronics Factory for public payments. However, Zhang Yunqi and Yu Lin had a talk with him for three days when opening a company.

During this period, he also called his elder sister Zhang Qiulan and Wang Guibing to discuss together. The two of them lacked their abilities at present, but they had been following him for business and were easy to use. Zhang Yunqi planned to let them join in and continue to do it with him, and he could get a share of the pie.

On April 28, the company's framework came out.

Zhang Yunqi provided 120,000 yuan to participate in the initiation and establishment of the new company, accounting for 60% of the shares; Yu Lin injected the new company with channel resources and 70,000 yuan of the funds and occupied 35% of the shares; Zhang Qiulan and Wang Guibing invested 10,000 yuan, accounting for 5% of the shares.

In fact, in the distribution and trading system, the role of funds is relatively secondary, and market capacity and capacity are the key factors to consider. Zhang Yunqi obtained the general distribution rights of Xiangdong District from Rihua Electronics Factory without using a cent of funds, which is an affirmation of his market ability.

In fact, as long as you get the distribution rights of Xiaobawang learning machine, it will last for several years with Xiaobawang learning machine once it is launched. It is not an exaggeration to say that it is making money while lying down. Zhang Yunqi, any terminal seller in Xiangdong who wants to be a Xiaobawang learning machine, can strip a layer of toll.

There are two reasons why he led Yu Lin to cooperate.

The first is that Yulin has a distribution channel and can quickly cash out.

The second one is that he has a crush on Yu Lin's business ability. Zhang Yunqi doesn't want to put himself in the daily trivial matters of the company. Making money is very important, but after all, this thing is not for enjoying life.

At present, his trusted elder sister Zhang Qiulan and Wang Guibing are not capable enough, and they do not have the same level as managing a company in full, but Yu Lin has this level and has worked together for so long, and both parties are very happy. Let him manage the company affairs, liberate himself, and let others make money for him, so why not do it?

The name of the new company was finalized by Zhang Yunqi, and it is called Lianzhong Trading Co., Ltd., with Yu Lin as the general manager, and Zhang Qiulan and Wang Guibing are responsible for some specific affairs.

In the early 1990s, the procedures for company registration were particularly cumbersome. The entire process included pre-registration of the company name, designated bank investment, accounting firm capital verification, enterprise registration, engraving seals, processing organization code certificates, statistical registration, tax registration was divided into national tax and local tax, opening a bank account, transfer funds, etc., and there was also professional pre-approval, but there was no professional agency, and the whole set of procedures was completed and it was impossible to get off for more than half a month.

At that time, there was no restriction on the age of the company's promoters. The company's shareholders could even be newborn babies. However, in the implementation practice, the regulatory authorities required that the legal representative must be a person with full civil capacity, that is, he must be over 18 years old. Zhang Yunqi was still a few months away from the age of seventeen, so naturally he could not become this legal person, so he let his elder sister Zhang Qiulan be his.

The company registration will not be completed for a while, but time will not wait for anyone. The advertisement of Xiaobawang Learning Machine should be broadcast on CCTV's prime time soon, but where is its own distribution channel? Where is the funds for distribution?
Chapter completed!
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