Chapter 16 Two Keys
In mid-November, when the wind is covered with frost.
Zhang Yunfeng’s company framework has come out.
At Zhang Jiqi Fengdu Fish Noodle Shop, it was difficult for the brothers to make it clear in the past. In the past two years, Yunqi has never received a penny of the money from the Qifengdu Fish Noodle Shop, and Yunfeng has not moved. His poor life in the past made him develop the habit of frugality. He has food and drink at home, and his pursuit of material desires is almost gone. All the income of the fish noodle shop is used to open a new store, but now that he wants to increase the scale, he must have a constitution.
After repeated weighing, Zhang Yunqi invested 500,000 yuan to initiate the establishment of a new company, occupying 60% of the shares. Zhang Yunfeng, who is fully responsible for the operation, occupies 30% of the shares, and Zhang Ma, who runs the No. 1 Middle School store, holds 10% of the shares. He is named Xiangnan Zhangjiqi Fengdu Catering Management Co., Ltd.
According to the idea, the catering company has two major brands. Zhang Jiqi Fengdu Fish Noodle Shop, a monk in the womb of Zhang Jiqi Fengdu Flavor Restaurant, adopts two major models of direct sales and franchise chain whole store output. Zhang Jiqi Fengdu Flavor Restaurant focuses on four major specialty dishes in Jiangchuan, Jiangchuan roast chicken, Fengyang Tanzi Meat, Lingwu Duck, and Carbon Pot Tea Oil Dongjiang Fish.
Zhang Yunfeng was running for the procedures and the decoration of the new company.
Zhang Yunqi started this catering company not only in hope that his elder brother could have a career to strive for, but also in an important step for him to improve the entire Yunxi Village Cooperative supply chain system.
He engaged in agricultural breeding in the rear of Yunxi Village. If Zhang Ji’s franchise store can be developed, it will become another Yunxi Village agricultural product sales port outside Longjingyuan Canning Factory, greatly improving its risk resistance.
Of course, logistics in this era is backward, and it is definitely unrealistic to achieve one-stop delivery of all raw materials in catering franchise stores in later generations.
There are many things to do now, and to engage in investment and franchise. At the very least, he has to tell the profit story well, model, brand, training, management, marketing, and supply chain systems.
He has sufficient experience in this regard.
This is what he did before he was reborn in his previous life.
As for the core advantage of Zhang Jiqi Fengdu fish noodles, of course, it is the taste, which is unforgettable and spicy. But the wine is also afraid of the deep alleys. Zhang Yunqi used to think about this question. In his previous life, Qifengdu fish noodles were well-known in Jiangchuan, and noodle shops were everywhere in the streets and alleys, but its reputation was limited to Jiangchuan. However, local specialty foods such as Liuzhou snail noodles, Lanzhou ramen, and Shaxian snacks can go all over the country. What is the driving force behind it?
One thing is that no matter whether it is Liuzhou snail noodles or Lanzhou ramen, any specialty food needs a brand story, Zhang Jiqi Fengdu Fish Meal, and Zhang Yunqi wants to link the invention of Qi Fengdu Fish Meal to Zhang Ji through a story, and after word of mouth, it can establish the orthodox status of Zhang Jiqi Fengdu Fish Meal.
It only takes some time to write this thing. After all, it is not an online novel from Qidian Chinese. You can make up ten thousand words in an hour. Of course, Zhang Yunqi also loved reading online novels before, and he has seen those slow-up authors. He has never seen them. He has to write a broken novel and insists on literary youth talking about feelings and the principles of life. He is so excited that he can write a word like a constipation person stooling, scattering small pieces outward, making him feel so uncomfortable, and he deserves to be criticized by readers.
Zhang Yunqi now focuses on building the framework of Zhang Jiqi Fengdu Fish Noodle Shop, and the model provides a concept of whole store output, from opening a store location decoration to employee training to numeral shop operation, and lifelong support. The core advantage is to create a secret base distribution for soup pots, which does not require chefs or experience. The cooking fool-like operation can greatly save costs.
The key profit part, Zhang Yunqi made a detailed analysis table based on the five fish paste stores operated by his elder brother. The sales of 100 bowls per day should be the minimum standard for Zhang Jiqi Fengdu fish paste franchise stores. The per capita consumption is 1.5 yuan, the daily turnover is 150 yuan, and the monthly turnover is 4,500 yuan. The store does not need to be very large. The rent is 500 yuan, the water, electricity, gas fee is 1000 yuan, the ingredients are 1,000 yuan, the labor cost is 400 yuan, and so on. The cost of these costs is about 2,150 yuan. Then, the minimum monthly net profit is 2,350 yuan, and the minimum annual income is 28,200 yuan. For Chinese people in 1994, this is a considerable income.
Franchise is divided into two steps, single-store cooperation and agency cooperation.
Single-store cooperation is divided into exquisite entrepreneurship stores and luxury platinum stores. The cooperation fee for exquisite entrepreneurship stores is set at 2,880 yuan and the management fee is 300 yuan per year; the cooperation fee for luxury platinum stores is charged at 3,880 yuan and the management fee is 500 yuan per year. Stores of different levels have different support services.
Agency cooperation refers to the agent responsible for the development of Zhangjiqi Fengdu fish meal franchisees, divided into prefecture-level city agents and provincial capital city agents. In order to allow the agents to continue this business for a long time, the agency fee is very rough and a one-time transaction method is adopted. However, management fees are charged once a year. The agency fee for prefecture-level city agents is 26,000 yuan, and management fees are 1,000 yuan/year. The agency fee for provincial capital cities is 48,000 yuan and management fees are 2,000 yuan/year.
These chain franchise practices were sparse and ordinary in later generations. It can even be said that 90% of the catering investment manuals that franchisees are so fooling franchisees. However, in this old era when the business is full of vitality and is full of money but lacks business philosophy, the chain marketing model was not until 1998 that our country spent 700 million to introduce it from Singapore. Therefore, in 1994, it was undoubtedly novel and advanced.
For example, today we often see a slogan in some places: the people are the masters of their own affairs.
This sentence is sparse and ordinary, and now few people will think about why the people are the ones who are in charge, rather than the ones who are in charge, because this is the truth. All junior high school students who have not grown up all know that we are a socialist country.
However, more than 80 years ago, this sentence was a thunder that created the world! It woke up the Chinese people who had been kneeling for more than half a century, and gave human rights and dignity to the working people who had been a cattle and a horse for thousands of years. In theory, it established the main color of this country and the nation.
In recent days, Zhang Yunfeng has been doing decoration in the new company.
After a period of understanding, the new company chose Yanquan Building. The reason for choosing it is to facilitate Zhang Yunqi, and the second is that it has a good geographical location, Nanhu core economic and cultural belt, and many enterprises in Jiangchuan gather here. White-collar workers are the main people. He plans to open a Zhangjiqi Fengdu flavor restaurant downstairs after the new company is established to serve as a brand image store. The office area is about 250 square meters. The decoration style is asked to be done by the construction team according to Zhang Yunqi's opinion.
That weekend afternoon, Zhang Yunqi finished the meeting at the couplet and came over to take a look.
At that time, the sun was about to set. After Zhang Yunfeng finished his work, he sat on the floor tiles next to the window and smoked. This reminded him of his past years in Yunxi Village. After finishing the farm work, he and Yunqi sat on the haystack by the Crescent River to rest.
At that time, Yun Qi was still a little baby who knew nothing, and his personality was also weak, and he always followed him. Now, the eyes of this younger brother who made the whole family proud were already full of popularity.
Zhang Yunfeng suddenly felt a little uncomfortable and said, "Did Xiaonan's father tell you about the separation of the family?"
Although Zhang Yunqi is still studying, the Zhang family is actually the separation of the two brothers. This is a natural thing in Chinese society, but Zhang Yunqi also knows why his elder brother is in a difficult situation.
He said, "Don't think too much. Uncle Guorui's consideration is right, and his parents also support it. Since you are going to get married, you and my sister-in-law should live a different life. In the past, things in the world were unforgivable, and there was no way. Now there is food, clothing and pursuit. There is no need to get together like this."
Speaking of this, Zhang Yunqi took out two keys and handed them to Zhang Yunfeng, and said with a smile: "I bought all the cars and houses. When Zhang Ji pays dividends next year, you will pay me back the money."
Chapter completed!