The straw troupe team of Zhangji Catering was set up last year.

At present, Zhang Ji has 12 self-operated Zhang Jiqi Fengdu Fish Noodle Shops, 2 Zhang Jiqi Fengdu Flavor Restaurants, and 18 chain franchise stores in Jiangchuan City. The chain stores are mainly in several cities around Jiangchuan.

In Zhang Yunqi's opinion, the company's development speed is quite slow, especially in the development of chain stores. The main reason is his problem. He is not very concerned and has not enough energy. He threw a lot of money into the stocks and built the business model, and he has no time to take care of this business.

His eldest brother Zhang Yunfeng is now the chairman and general manager of Zhang Ji Catering. He has been accustomed to being down-to-earth and steady all his life. Many things are lacking in prospects, have a good sense of success, and have insufficient pioneering spirit. It is okay to operate a direct store according to his ideas, but the ability to lead the team to explore the market is still not enough.

The concept of chain franchise has just emerged. It would be a pity not to seize this opportunity to insert the Zhangji chain store all over the country.

Of course, what Zhang Yunqi cares about is not how much money this business can make, but through this business, we can digest the agricultural products continuously produced by Lianshanda's supply chain system at the front end of Huafeng Breeding Company.

Huafeng's agricultural product output will only increase year by year, but the sales of canned food in Longjingyuan will always peak one day. It is a plan for the future to create a sales chain.

Zhang Yunqi felt it was necessary to talk about these things with his elder brother Zhang Yunfeng and talk about the night market project, but he didn't want to say it too directly. His elder brother is straightforward and prone to breathing.

On the Lantern Festival, after dinner, Zhang Yunqi went to Zhang Yunfeng and Zhang Xiaonan's small home. He told Zhang Yunfeng about his general idea and recruited a deputy general manager in charge to take over the business line of Zhang Ji chain store, and asked Zhang Yunfeng to focus on Zhang Ji direct store and night market business.

Zhang Yunfeng didn't react at once. After reacting, his face looked a little uncomfortable. After a while, he said, "I have no objection to asking for another deputy general manager, but I have to set up a night market. Can this work?"

Zhang Yunqi lit a cigarette: "Why can't it work? What you are worried about is the merchants and passenger flow that have settled in. A prime location like Longjingyuan, Unicom Yuxian Street, and a large number of residential areas around it. Xiangnan College is not far away. This should be the most ideal location for making special snacks and food night markets in the south of the city. Are you afraid of not having passenger flow? If there is customer flow, you are afraid of not having merchants and vendors? In addition, we can also issue relevant documents through the government to force all nearby vendors to set up stalls in the Longjingyuan old factory area, and then set up a vendor concentration area mainly for night operations in the Longjingyuan old factory area. Isn't that the matter done?"

When Zhang Yunfeng heard this, he felt something was right and asked, "Then what should I do about this?"

Zhang Yunqi said: "It's very simple. After contracting the old factory in Longjingyuan, Zhangji Catering must first set up a new night market development and management department, recruit a group of professional talents, carry out unified construction, investment promotion, rental, management, and standardize the business order of shops. To put it bluntly, this is the second dealer who collects rent. Liansheng collects rent from you. You take Liansheng's land and use the application scenario of creating the "Jiangchuan Characteristic Tourism Night Market" to package it carefully, and rent it out directly. Then you collect rent from the merchants, which is equivalent to earning the difference in the operation part."

Zhang Yunfeng nodded.

Zhang Yunqi saw that his elder brother was a little absent-minded, but he didn't want to say something. As for the night market, he just started, so he just said a little bit of a general idea and made Zhang Yunfeng mentally prepare. Seeing that it was already past ten o'clock in the evening, he stood up and said, "It's getting late, I'll go back first. You and your sister-in-law have a break early. We will go to Mayor Yang Jiarong to talk to this project. This project must be obtained from the city."

Zhang Yunfeng was actually full of things, but Zhang Yunqi said so, and he didn't say anything anymore, and got up and sent Zhang Yunqi out of the door.

At this time, his wife Zhang Xiaonan came out of the kitchen to clean up the coffee table and looked at Zhang Yunfeng. She obviously felt that her husband was in a bad mood and asked, "What does Yunqi mean to hire a deputy general manager?"

Zhang Yunfeng turned around and sat on the sofa and said, "He may think that I was responsible for the chain store business and his performance was not good enough. He didn't care about Zhang Ji's affairs at all. He only looked at one indicator, how many new Zhang Ji chain franchise stores can Zhang Ji have every month."

"What do you think?"

"Chain stores mainly rely on telephone sales. Sales only know how to brag about big cakes. This is not reliable. Zhangji Catering has only been established for more than half a year, and many services cannot be done well, such as the original secret ingredients and side dishes of fish meal. These raw materials must be distributed to franchisees. Quality is a problem. Our raw material R&D center has just started, and there are also distribution problems, from franchisee site selection and decoration, operation training, opening planning, marketing and promotional operations, etc., which leads to a lot of after-sales service problems such as franchisees, which leads to a lot of after-sales service problems.

Our franchise chain is subject to great limitations and can only be promoted in a few surrounding places. A little further away, our after-sales service and raw material supply cannot keep up for the time being, so I think we still have to focus on the self-operated store and slowly promote the franchise chain business. Yunqi doesn't think so. He is too aggressive and wants to open a chain store all over the province and the whole country. In this way, he said why not to do it as a heavy asset operation. The pressure on the capital chain is too great and the risk will be too great in the future."

Zhang Yunfeng and his wife opened up and seemed to have many difficulties. They said a lot, and Zhang Xiaonan frowned when he heard it.

She thought for a while, put down the rag and sat next to Zhang Yunfeng, and said, "I think Yunqi is a person with strong forward-looking and clear goals. After so many years, he has not missed his judgment in business. He is also a big boss, and he is in charge of a lot of big deals. It is normal for him to have no energy to put on Zhang Ji. He must be clear about the difficulties you mentioned, but he only needs to see the results. And I also think that although these problems are difficult, they are not impossible to solve. Yunfeng, you can't be discouraged at this time."

Zhang Yunfeng sighed and said, "Didn't you hear it? You're going to recruit deputy general managers to take over the chain franchise business. What's the use of this?"

Zhang Xiaonan felt that there was something wrong with her husband's mentality. She grabbed Zhang Yunfeng's hand and said, "You are wrong to think so! Yunfeng, Yunqi pays so much attention to family relationships, how could he undermine you? I heard all the conversation between you brothers just now. Don't you understand? What he said is to remind you that you still need to improve your abilities and improve your performance. Think about it, recruiting a deputy general manager, isn't you going to listen to you, the chairman and general manager? With Yunqi's strong personality, if he is really dissatisfied with you, he will not make such personnel adjustments that have little impact on the company's power structure. He will take over Zhang Ji directly and let others report to him directly!"

After hearing this, Zhang Yunfeng felt that it was justified. Even if his younger brother was dissatisfied with him, he would never do anything to kill him.

Zhang Yunfeng hugged Zhang Xiaonan sideways, kissed her hard on the face, and said with a smile: "Wife, it's better for those who have read a lot of books. Hey! Otherwise, you might as well quit? Let's run Zhangji Catering together."

"How can this work?"

"You see, Yunqi is going to do a big night market project for Zhangji Catering. In addition, I can't manage two chain franchise businesses by myself. Besides, Yunqi is no longer satisfied with the chain business. Wife, you have read so many books and have ideas. With you help me, I dare to let go of my courage to do it!"
Chapter completed!